The Director, Content & Communications owns Adverity's content strategy, editorial direction, executive thought leadership, and PR/communications strategy end-to-end. The role leads a focused content team and is a working leader, hands-on with editorial direction, thought leadership programmes, and PR strategy, not just a strategic overseer.
Primary accountability is category creation and market education, shaping how the market defines and talks about the space Adverity competes in, and building the market's understanding of the problem it solves.
This is an agentic-first content leadership role: the Director is responsible for building and shaping the agentic systems and processes that support content, AEO optimisation, scheduling, and distribution.
Key responsibilities- Lead category creation — defining and driving the market narrative for the space Adverity competes in, and arming executive spokespeople to deliver it publicly
- Lead market education — building the market's understanding of the problem Adverity solves, through explainer content, practitioner-level education, and analyst engagement
- Own content strategy and editorial direction — the framework and standards flowing into campaigns, ABM, PMM, and thought leadership
- Own PR and communications strategy — managing the external PR agency and earned media presence
- Lead executive thought leadership programmes for senior spokespeople
- Lead AEO strategy and share-of-voice growth through content, PR, and editorial output
- Set editorial standards and quality bar for all written marketing output
- Shape and evolve the agentic systems and processes supporting content, AEO optimisation, scheduling, and distribution
- Extensive experience in brand, content, or communications leadership in B2B SaaS
- Demonstrable track record growing share of voice in a competitive category
- Experience leading AEO, SEO, or AI-search visibility programmes at scale
- Hands-on editorial chops — capable of setting voice and directing senior content and design talent at the working level
- Experience managing PR agencies and securing tier-one earned media
- Experience owning organic social and executive thought leadership programmes
- Experience deploying AI and agentic tooling in a content production context
Skills Required
- Extensive leadership experience in brand, content, or communications within B2B SaaS
- Demonstrable success growing share of voice in a competitive category
- Experience leading AEO, SEO, or AI-search visibility programs at scale
- Hands-on editorial expertise, including setting voice and directing senior content and design talent
- Experience managing PR agencies and securing tier-one earned media
- Experience owning organic social and executive thought leadership programs
- Experience deploying AI and agentic tooling in content production
What We Do
What is Adverity? Adverity is the data and analytics platform enabling marketing and eCommerce teams to make better decisions and improve performance. What is our mission? Our mission is to empower marketing & eCommerce business users to effortlessly leverage all data and turn it into powerful insights, decisions, and actions. What does Adverity do? Adverity lets businesses easily connect all their data into a single source of truth, quickly visualize marketing performance in real-time, and reveal insights to make better decisions faster. Why does it do this? Marketing is fast becoming a data-driven industry and those companies that have learned to unlock the true power of their data to improve performance are those most likely to succeed. Who is it for? For marketers: Adverity enables marketers to easily visualize all their data in a single source of truth, measure marketing performance, and optimize campaigns based on accurate real-time information. For data analysts: Adverity automates data integration and harmonization from any data source, eliminating time wasted on manual data wrangling and ensuring an accurate single source of truth, so teams can make data-driven decisions. For CMOs: Adverity enables CMOS to accurately measure the ROI of all programs and demonstrate value to the business by providing a single source of truth across 600+ data sources, with visualization of marketing performance in real-time. With Adverity, CMOS can trust their dashboards based on having a complete and accurate set of data right from the source. Who do we work with? Adverity partners with some of the world’s leading brands and agencies including Ikea, Vodafone, Nestle, Unilever, Publicis, and Dentsu. We work with midsize to enterprise companies from a variety of industries including eCommerce, Technology, CPG & Retail, Telecom, and Media & Entertainment
