Introduction
The Director of Consumer Insights & Research is a strategic, collaborative, and hands-on role responsible for shaping a deep, enterprise-wide understanding of consumers to drive business growth, product innovation, and brand relevance. This leader will partner across Marketing, Product, Design, Engineering, and Executive teams to identify key business questions, build insight-driven strategies, and execute research programs that guide decisions from early-stage innovation through to in-market performance.What You Will Do:
Insight Strategy & Consultation
- Develop and lead the enterprise consumer insights agenda, grounding business decisions in research based insights and implications.
- Identify and anticipate critical business questions across the product and brand lifecycle and translate them into actionable research plans.
- Socialize insights in compelling, concise ways that influence product roadmaps, innovation priorities, and marketing strategies.
Research Execution
- Lead qualitative and quantitative research, including jobs to be done, concept testing, design & usability testing, pricing and brand health tracking.
- Drive human‑centered design by mapping customer journeys, identifying pain points and building insight that enhances the consumer experience.
- Conduct hands‑on research when needed—including design, execution, analysis, and insight storytelling. Eg. Comfortable using Qualtrics etc
- Integrate macro trends, competitive signals, and future‑forward insight to shape long‑term strategy.
Personal & Team Leadership
- Manage, mentor, and grow a high‑performing insights team.
- Build strong partnerships with research suppliers.
- Oversee budget, research prioritization, and process optimization.
- Champion consumer centricity through curiosity and strategic thinking
To Be Succesfull You Will Have:
- 12+ years of experience in consumer insights, market research, or related fields.
- Expertise in both qualitative and quantitative research methodologies.
- Proven ability to operate strategically while also executing hands‑on research.
- Demonstrated ability to translate data into clear, compelling narratives that drive action.
- Experience influencing cross‑functional teams and presenting insights to executive stakeholders.
- Experience with innovation research, brand strategy, customer experience, and design research.
- Ability to manage ambiguity and operate in a fast-paced agile environment
- A passion for understanding human needs and behaviors, and designing and marketing technology that improves people’s lives.
- CPG Experience
- #LI-Hybrid
Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or assume sponsorship of any additional employment visas at this time.
Similar Jobs
.png)
What We Do
iRobot®, the leading global consumer robot company, designs and builds robots that empower people to do more both inside and outside of the home. iRobot created the home robot cleaning category with the introduction of its Roomba® Robot Vacuum in 2002. Today, iRobot is a global enterprise that has sold more than 31 million robots worldwide. iRobot's product line, including the Roomba and the Braava® family of mopping robots, feature proprietary technologies and advanced concepts in cleaning, mapping and navigation. iRobot engineers are building an ecosystem of robots and technologies to enable the smart home. iRobot stands firmly against racial discrimination and social injustice. At our company, everyone has a voice and we are committed to equality, inclusiveness, respect and kindness. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, disability status, age, marital status, protected veteran status, or other characteristic protected by law. iRobot is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or an accommodation while seeking employment, please send an email to: [email protected].
