Director of Community Relations

Posted 2 Days Ago
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Mokena, IL, USA
In-Office
Senior level
Hospitality
The Role
Develops and executes marketing and sales strategies to maximize senior living community occupancy and revenue. Manages inquiries, tours, follow-ups, lead tracking, and closing sales; coordinates events, seminars, networking, advertising, and public relations initiatives. Partners with management on 90-day growth plans, maintains accurate lead records, and prepares weekly reports covering inquiries, tours, move-ins, move-outs, and outreach activities.
Summary Generated by Built In

When you work at Clarendale of Mokena, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life!

Clarendale of Mokena is recruiting for a hospitality focused Director of Resident Services to join our team! This position is responsible for developing and implementing marketing and sales program to insure maximum occupancy and revenue levels are achieved for the Community

Salary:  Starting at $75,000 plus $2,000-$8,000 commission

Here are a few of the daily responsibilities of a Director of Resident Services:

 

  • Achieve maximum occupancy and revenue levels by keeping and building at or above budgeted monthly occupancy.
  • Handle and coordinate all aspects of the sale process from inquiry calls, cold calling, conducting tours, follow-up calls and communication, lead management software updates, and closing the sale. Ensure community staff identified as back-up for inquiries/tours is up-to-date and inquiry process to ensure inquiries are handled properly at all times.
  • Work closely with the management team on developing, implementing strategies and an ongoing 90-day plan for increasing qualified inquiries, traffic and sales, which can include, but are not limited to:
    • Community Events
    • Educational Seminars
    • Professional Networking
    • Advertising
    • Public Relations
  • Compile a weekly marketing report for delivery to corporate on inquiries, tours, move-ins, move-outs, and outreach for each week.
  • Capture key data on inquiries and log into lead management software within 48 hours of inquiry so all inquiries are documented.  All existing inquiries in the software system need to have “next steps” scheduled to maintain constant contact.

 

Here are a few of the qualifications we need you to have:

 

  • Bachelor’s degree with emphasis in marketing/sales preferred.
  • Minimum five (5) years’ experience in marketing and sales and/or knowledge of senior living industry
  • Management experience preferred.

If you're an enthusiastic, compassionate, senior care professional who is passionate about hospitality and senior engagement- please apply, we'd love to get to know you!

EEO Employer

Responsibilities

Skills Required

  • Bachelor’s degree with an emphasis in marketing or sales
  • Minimum five years of experience in marketing and sales and/or knowledge of the senior living industry
  • Management experience
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The Company
HQ: Birmingham, AL
78 Employees
Year Founded: 2009

What We Do

Danberry at Inverness is a senior living community in Hoover, Alabama, near Birmingham, offering an all-inclusive rental model with no entrance fee. It provides independent living, assisted living, and memory care, supported by wellness programs, care coordination, resort-style amenities, dining, activities, and personalized services. The community is designed to offer flexible, maintenance-free retirement living alongside supportive care for residents’ changing needs.

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