Our Mission
Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.
Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down.
We’re 17 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.
Your impact on our mission:
Zocdoc is in an enviable position. We are the leader in our space. We have a healthy, profitable, growing business. We are 17 years old, with our best days still ahead of us. As Zocdoc’s Director of Communications, you’ll be responsible for raising Zocdoc’s profile, burnishing our reputation, highlighting our impact on patients, providers, and the healthcare system, and increasing trust and awareness within target audiences. You’ll devise and lead a cohesive communications strategy — across corporate, brand, consumer, tech, and trade — to achieve all of this. You’ll do this in close partnership with our founder and CEO, as well as leaders from every part of our organization, to find our most compelling stories and share them with the world.
You’ll enjoy this role if you are…
- A trusted strategic advisor. You have a global lens on the business and sound judgment. You will have a broad input and influence over many critical decisions. You understand that the key to success is building and preserving trust.
- An architect and a builder. You see the big picture and devise impactful strategies. But you like rolling up your sleeves and doing the work: managing agencies, digging into data, mining user stories, prepping spokespeople, aligning with partners, and more.
- Business-minded, results-driven. You like to get into the nuts and bolts of a business. You know how and why communications impacts the company’s top priorities. You are motivated by a responsibility to increase enterprise value. You know why you’re doing what you’re doing.
- A dot-connecting pacesetter. Your antenna is always up for a good trend and news hook, and you are fast to go from idea to execution.
- Everyone’s favorite partner. This is a team sport, and you’ll work in lock-step with partners across teams and levels. You know how to build internal networks, align interests, gain buy-in, and get the most out of your stakeholders.
- Adaptable and resourceful. You are an unflappable, steady hand at the wheel and easily navigate an ever-changing environment. You’re battle tested and have seen it all before.
Your day to day is…
- Devising a holistic communications strategy that delivers a steady cadence of thoughtful and intentional coverage across corporate, trade, consumer and tech audiences. You’ll not just oversee this but will roll up your sleeves to participate in the execution, too.
- Staying tapped into what is happening all across the business, identifying stories and initiatives that have news value; working closely with stakeholders to develop narrative-maximizing plans.
- Liaising closely with Brand and Content teams, ensuring we’re thinking holistically and maximizing the collective power of our assets and channels to drive impact.
- Directing our PR firms, offering support, direction, feedback, and guidance while driving partners toward driving results.
- Continually building relationships between Zocdoc and “bullseye target” outlets, and using those relationships and insights to constantly evolve our strategy.
- Proactively identifying key reputational risks and opportunities; advising the company’s leaders and other key stakeholders on emerging issues.
- Orchestrating thought leadership campaigns for the company’s top spokespeople, across bylines, events and conferences, owned channels, etc.
- Rapidly responding to the news of the day, in the form of pitches, op-eds, etc.
- Owning the budget and resourcing for the external communications program and determining appropriate staffing across internal team and external support.
You’d be successful in this role if you have….
- 15+ years of experience. This is not your first rodeo. You’ve worked in-house before, ideally within a marketplace or consumer technology company that has dramatically scaled. You know what good looks like, can help us see around corners, and have seen it all before.
- A deep understanding of the business and the Communications “why.” We are thoughtful and rigorous about prioritization and strategic throughlines; you don’t go after press for the sake of getting coverage. You know which stories and outlets to prioritize and why they matter for the business.
- A nose for news and breaking through the noise. You’re a voracious news consumer and have a sixth sense for hooks that will break through the noisy media landscape to drive coverage.
- Strategic hustle. The ability to thrive in fast-paced environments, embrace the unknown, maximize resources, and adapt to a quickly changing environment without losing the thread on what we’re doing or where we’re headed.
- Experience in a complex or regulated industry. You don’t need healthcare experience, but ideally, you’ve learned the ins and outs of a complex, highly regulated industry. You’ve counseled senior leaders through inflection points and difficult decisions where there are no clear or easy answers.
- A well-rounded background. You’re not a specialist, you’re an all-around athlete. You are just as adept at consumer campaigns as you are at corp comms or crisis management.
Benefits:
- Flexible, hybrid work environment
- Unlimited PTO
- 100% paid employee health benefit options
- Employer funded 401(k) match
- Corporate wellness programs with Headspace and Peloton
- Sabbatical leave (for employees with 5+ years of service)
- Competitive parental leave
- Cell phone reimbursement
- Great Place to Work Certified
- Catered lunch everyday along with snacks
- Commuter Benefits
- Convenient Soho location
Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.
NYC Base Salary Range
$185,000—$220,000 USD
About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish.
Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better. We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.
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What the Team is Saying
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What We Do
Zocdoc is the tech company at the beginning of a better healthcare experience. Each month, millions of patients use Zocdoc to find in-network neighborhood doctors, instantly book appointments online, see what other real patients have to say, get reminders for upcoming appointments and preventive check-ups, fill out their paperwork online, and more.
Why Work With Us
Zocdoc's forward-thinking approach prioritizes collaboration, agility, and continuous learning in service of our long-term vision. This has helped us drive significant innovation in a complex, slow-moving industry, and our talented team is looking for impact-minded individuals to join us as we continue to re-imagine the healthcare experience.
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Zocdoc Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our NYC office is accessible to all employees five days a week, though working in-office remains completely voluntary; everyone is invited but nobody is required to work in the office.
