Director, Communications

Posted Yesterday
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Garden Acres, Tampa, FL, USA
In-Office
Senior level
News + Entertainment • Sports • Travel • Hospitality
The Role
Lead and execute strategic communications, media relations, social media, content and PR to protect and promote park reputation. Manage issue response, spokesperson duties, training, and a communications team to drive attendance and brand value while aligning with conservation and CSR goals.
Summary Generated by Built In

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you!

What you get to do:

As our Director of Communications, you will be an enthusiastic advocate for the SeaWorld message and vision. You’ll reinforce our commitment to providing guests with positive experiences and memories that last a lifetime. You’ll also promote our passion for conserving our environment and preserving marine life for generations to come. We need you to:

  • Strategize and lead a robust communications initiative
  • Evangelize the Busch Gardens and Adventure Island parks message to a variety of audiences
  • Provide proactive and responsive media relations management across all parks
  • Develop strategic communications content plans to drive positive reputation, park attendance and add value to brand promise
  • Lead issue management process
  • Serve as company spokesperson as needed for media responses, on-camera interviews, etc.
  • Deliver high-level strategic communication solutions
  • Oversee and guide park-based communications managers
  • Develop and lead communications training and interview preparation for internal spokespeople
  • Hire, inspire and develop an exceptional communications team
  • Lead and manage Social Media, Content and PR Teams.
  • Incorporate best practices into communications strategy
  • Communicate professionally and effectively with Ambassadors, vendors and our guests

What it takes to succeed:

  • Bachelor’s degree in Communications, English, PR or a related field
  • At least 5 years of high-level communications experience
  • Demonstrated team leadership experience
  • Experience in the travel, hospitality or entertainment industries
  • Proven success developing a centralized communications model
  • Experience interfacing with NGOs and other advocacy groups
  • Understanding of influencers and influencer marketing
  • A background in corporate social responsibility is a plus
  • Exceptional presentation and public speaking skills, a strong media relation background, and the ability to work well under pressure.

The perks of the position:

  • Paid Time Off
  • Complimentary Park Tickets and Passes
  • Park Discounts on Food and Merchandise
  • Medical, Dental, and Vision Insurance
  • 401K Retirement plan
  • Voluntary Insurance
  • Life Insurance
  • Disability Benefits
  • Tuition Reimbursement
  • Dependent and Health Care Flexible Spending Accounts
  • Employee Assistance Program
  • Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.

Skills Required

  • Bachelor's degree in Communications, English, PR or a related field
  • At least 5 years of high-level communications experience
  • Demonstrated team leadership experience
  • Experience in the travel, hospitality or entertainment industries
  • Proven success developing a centralized communications model
  • Experience interfacing with NGOs and other advocacy groups
  • Understanding of influencers and influencer marketing
  • Background in corporate social responsibility
  • Exceptional presentation and public speaking skills
  • Strong media relations background
  • Ability to work well under pressure
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The Company
HQ: Orlando, FL
3,300 Employees
Year Founded: 1964

What We Do

SeaWorld Entertainment, Inc. (now United Parks & Resorts) is a leading theme park and entertainment company that operates a portfolio of destination and regional theme parks across the United States, focusing on animal experiences and conservation.

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