What you'll do
- You will report to the GM of Global Product & Tech Communications and partner with leadership and other teams to develop and deliver effective external communications strategies for Xero's small business products.
- You will serve as a trusted communications partner to the Product and Product Marketing teams, helping to define a strong position in the media and inform a competitive communications plan.
- You will proactively secure positive media coverage for Xero's small business offerings across business, tech, consumer, and trade press.
- You will lead the development of the small business narrative for Xero's major events, including XeroCon and regional product roadshows.
- You will collaborate closely with other teams, including Corporate Communications, Social Media, and Marketing, to ensure messaging and goals are aligned across all channels.
- You will drive Xero's overarching AI narrative and other thought leadership initiatives by leveraging product communications support.
- You will manage and mentor a global team, fostering a strategic partner approach to communications and ensuring positive message pull-through across all channels.
- You will partner with Xero's Economist and Small Business Insights team to identify and pitch impactful stories to the media, leading to a clear external articulation of Xero’s product narrative and positive sentiment from customers, partners, and media.
What you'll bring with you
- A solid understanding of product development and marketing principles, with a demonstrated ability to translate complex technical concepts into compelling narratives.
- Seven or more years of experience in product or technology communications, with the ability to comfortably drive results in both traditional and new media channels.
- A passion for the customer experience, paired with the ability to multitask and quickly prioritize projects in a global organisation.
- Exceptional writing skills, with a customer-centric approach, and a track record of developing and securing data-driven press stories.
- Experience managing both in-house communications teams and external PR agencies.
- Proven ability to build collaborative relationships across diverse functions and navigate areas of conflict in a proactive way.
- Excellent verbal and written communication skills, with the capability to act as a brand ambassador.
- A bachelor's degree in Communications, Marketing, Journalism, or a related field is a key requirement, with experience in B2B enterprise/SaaS software, fintech, or financial services being a plus.
What We Do
Xero is small business accounting software that provides a platform on which businesses can build a fully integrated solution. It’s designed to make life better for people in small business, their advisors, and communities around the world. Xero minimises tedious admin by automating routine tasks, delivers valuable insights when needed, and brings together business data, trusted advisors, and powerful apps in one intuitive platform. By alleviating pain points, Xero empowers small business owners to supercharge their business, simplifying the complex and freeing up time from manual admin so they can focus on what really matters to build the business they’ve always envisaged.
Why Work With Us
Xero is a human-centric organization where you’ll have a tangible impact on the success of small businesses and their communities, globally. Our team of energised, forward-thinkers work to make life better for our customers and each other every day. We’re also always committed to supporting you with a flexible environment.
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Xero Teams
Xero Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Join us from home or at one of our beautiful workspaces. Xero has offices in Australia, New Zealand, United Kingdom, United States, Canada, Singapore, and South Africa.
