About Us:
Wrapbook is the AI platform for production finance. We’re building a system of action that puts finance teams in control of their whole production, from payroll, to spend, to accounting.
Built for feature films, TV, and commercials, Wrapbook is trusted by teams at Netflix, Paramount, Anonymous Content, and more. With backing from Andreessen Horowitz, Bessemer Venture Partners, and Jeffrey Katzenberg's WndrCo, our team of 350+ is using AI to transform how finance teams work and empower them to do more with less.
The Opportunity - Director, Commercial Success (Remote - Los Angeles, CA)
Our commercial customers are some of the most loyal in the business. We're hiring a Director, Commercial Success to keep it that way and grow the book of business.
We are looking for a Director, Commercial Success to own the Commercial Success function across Mid-Market and SMB. Reporting to the VP of Customer Success, you will set the strategy and own the outcomes that matter most for the commercial segment: customer retention, net gross payroll volume (GPV) growth, and customer satisfaction measured through NPS.
This is a hands-on Director role. You’ll own the function’s strategy, operating model, and plan, and you’ll lead the team directly: your CSMs report to you, and you’ll help a team with deep commercial payroll expertise become best-in-class customer success practitioners. Expect to split your time between setting direction for the function and coaching the team that delivers it. You’ll also own how we use AI across the segment: building a digital, AI-powered success model, and using AI to drive operational efficiency for the entire commercial team. The result is a more proactive team and a better experience for every customer, whatever their size.
This role is remote but must be based in the Los Angeles area. You’ll spend real time with customers in person, at their offices, on set, and at industry events, building relationships with the producers, executives, and decision makers who run commercial production.
What You’ll Do:
Own the Commercial Success function
Set the strategy and define success. Own the Commercial Success vision and 12–18 month plan for Mid-Market and SMB, with clear targets for logo and revenue retention, net GPV growth (expansion and adoption), and NPS. Define success clearly enough that the team can execute without you in the room.
Design the coverage model. Decide where high-touch engagement ends and a scaled, signal-driven model begins, where outreach, onboarding, and at-risk recovery are triggered by customer behavior, not inbound tickets, with people focused on the moments that need them. Own the capacity plan behind it.
Run the operating plan. Turn Customer Success goals into quarterly plans with owners, milestones, and forecasts for renewals, retention, and GPV. Report performance to senior leadership through trends and risk signals, with a point of view on what to do next.
Own the AI strategy for Commercial Success. Decide what to automate, what to augment, and how to resource it. Lead the AI-powered model for SMB and bring the same approach to Mid-Market so CSMs spend less time on manual work and more time with customers. Measure success by sustained usage and business impact, not by the number of tools launched.
Shape company decisions for the commercial customer. Bring the commercial segment’s context into company and Client Ops planning. Build relationships with leaders across Sales, Product, Operations, AI Ops, and Finance so commercial customer needs shape decisions before they’re made. Co-own the motion with Sales leadership that turns growth signals in the SMB base into Mid-Market opportunities.
Lead the team
Coach and develop the team directly. Your CSMs report to you. Set clear expectations, give regular feedback, and hold people accountable. Build on the team's commercial payroll expertise with the skills that make great advisors: strategic account planning, value conversations, renewal and expansion management, and executive engagement.
Drive execution on retention and growth. Run the weekly operating rhythm across renewals, at-risk accounts, and expansion. Separate controllable from uncontrollable churn, catch risk early, and make sure success plans are in motion before customers stop running payroll. Coach the team through the hard calls rather than taking them over.
Own executive escalations for key accounts. Be the escalation point for the commercial book’s most important customers. Turn what you learn from escalations, NPS, and customer feedback into specific changes in how the team engages, onboards, and escalates.
Model AI use. Use Claude daily and build agents yourself, then teach the team to build their own. Hold the team accountable for using these tools to work more efficiently.
Build relationships in person. Represent Wrapbook across the LA commercial production community, at customer offices, on set, and at industry events. Engage key decision makers, strengthen executive relationships, and model the relationship-building you expect from the team.
What You’ll Have:
10+ years in customer success, account management, or payroll operations, with 5+ years leading customer-facing teams.
Experience owning a customer segment or function end to end: setting strategy, building the annual plan, and making the case for investment.
Deep knowledge of the commercial production payroll industry: how production companies and payroll services work, union and non-union payroll, and the day-to-day workflows of producers and production accountants.
A track record of owning and improving retention, expansion, and NPS, with the numbers to show it.
Experience designing and leading both high-touch and scaled or digital customer success motions, including the coverage model that connects them.
Strength as a hands-on coach who has developed subject matter experts into well-rounded CSMs and future leaders.
Hands-on AI fluency: you use Claude (or similar tools) every day, have built skills, agents, or workflow apps that saved your team real time, and have led an AI-enabled change in how a team works. You know what to automate and what needs a person.
Strong analytical skills: comfortable with dashboards, health scores, and churn analysis, and able to turn data into a plan.
Credibility with customers and executives, a track record of presenting strategy to senior leadership, and the ability to influence cross-functional leaders without direct authority.
Why Join Us
At Wrapbook, creativity meets technology — and not just in the product.
In addition to a competitive salary and all the benefits you can expect from a fast-growing technology company, you’ll get access to a team of creative problem solvers and the chance to see your contributions make large impacts. Benefits include:
Unlimited Paid Time Off
Work from anywhere in Canada and USA
Health and Dental benefits
Up to $1,500 USD/ $2,025 CAD towards IT set up for your home
Up to 2% matching RRSP / 401K
Learning and Development opportunities
Up to $50 USD/ $67.50 CAD towards Internet/Cell phone service
Our Pledge to Fostering an Inclusive and Safe Workplace:
Wrapbook pledges to be a harassment- and discrimination-free space for everyone, regardless of age, disability, ethnicity, gender identity or expression, nationality, neurotype, personal appearance, political affiliation, professional background, race, religion, or sexual identity or orientation.
Apply Now
Have we got your attention? Submit your application today and a member of our Talent team will be in touch with you shortly!
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Skills Required
- 10+ years of experience in customer success, account management, or payroll operations
- 5+ years leading customer-facing teams
- Experience owning a customer segment or function end to end, including strategy, annual planning, and investment cases
- Deep knowledge of commercial production payroll, including union and non-union payroll and production workflows
- Track record improving retention, expansion, and NPS with measurable results
- Experience designing and leading high-touch, scaled, or digital customer success motions
- Experience building customer success coverage models
- Hands-on coaching and team development experience
- Hands-on AI fluency, including daily use of Claude or similar tools and experience building AI-enabled workflows
- Strong analytical skills using dashboards, health scores, and churn analysis
- Credibility with customers and executives, strategic presentation skills, and cross-functional influence
- Must be based in the Los Angeles area
What We Do
Employers in media production and the entertainment industry are constantly hiring. Freelance employees move between projects and could get onboarded 30 or more times in a single year. And yet, much of the industry uses physical paperwork with no easy way to track payments, often struggling with compliance (due to ever-changing laws and union rules), and has few automation processes in place when it comes time to send payroll reports to their accountants. Wrapbook is an intuitive payroll and insurance solution for those balancing multiple projects. With digital solutions, simplified compliance, and comprehensive reporting, we take the stress away so employers and project-based workers can focus on the big picture. Commercial producers, filmmakers, and anyone creating media deserve robust solutions to meet their unique demands. With Wrapbook, you only have to ask for documents from cast and crew once. Our platform lets you move all the onboarding forms associated with any crew from a project to any future ones, giving you back hours. By swapping out paper timecards with digital ones, approving payroll is now a piece of cake. Crew can log into Wrapbook from any device to enter their hours and expenses. Providing producers with the right tools to onboard crew and process payments helps them put routine work on auto-pilot. That way, they can focus on more compelling tasks. Let us tackle paperwork, payroll, and insurance, so you can continue creating the work that matters.
