Director, Commercial Strategy & Sales

FOX Factory designs, engineers, manufactures and markets performance-defining products and systems for customers worldwide. Our premium brand, performance-defining products and systems are used primarily on bicycles, side-by-side vehicles, on-road vehicles with and without off-road capabilities, off-road vehicles and trucks, all-terrain vehicles, snowmobiles, specialty vehicles and applications, motorcycles, and commercial trucks. Some of our products are specifically designed for and marketed to a variety of leading cycling and powered vehicle original equipment manufacturers ("OEMs"), while others are distributed to consumers through a global dealer and distribution network. Fox Factory Holding Corp. is the holding company of FOX Factory, Inc. and is publicly traded (FOXF) on Nasdaq. 

Not only do we provide competitive wages, you will also have access to great benefits and employee discounts. But more importantly, it’s a fun environment where we truly enjoy working as a team and bringing great products to our customers!

If this sounds like something you would love to do, and a place you want to be a part of, get in touch with us by submitting your application. We look forward to hearing from you!

Position Responsibilities:

Commercial Leadership & Strategy

• Lead the development and execution of commercial strategies that support long-term growth objectives
• Partner with the General Manager and Executive Leadership Team to shape sales, pricing, channel, and customer engagement strategies
• Identify and evaluate new revenue opportunities, market expansion initiatives, customer segments, and growth programs
• Drive execution of strategic initiatives designed to improve revenue, profitability, market share, and customer retention
• Translate company objectives into actionable plans and measurable results across the commercial organization

Sales Leadership & Team Development 

• Lead a sales organization consisting of regional, national, and international sales leadership
• Directly manage sales leaders while supporting the development of the broader commercial team 
• Own recruiting, hiring, onboarding, training, coaching, mentoring, performance management, and retention for the sales organization
• Create a culture of accountability, collaboration, continuous improvement, and professional development 
• Develop future leaders and succession plans within the organization 
• Establish clear goals, expectations, and performance metrics aligned with company objectives 

Customer & Channel Strategy 

• Strengthen relationships with key customers, distributors, dealers, and strategic partners 
• Ensure effective management of direct-to-consumer, dealer, and distributor sales channels
• Develop initiatives that improve customer engagement, channel performance, and overall market coverage
• Understand and effectively manage the complexities of multi-tier distribution models involving multiple customer types, pricing layers, and channel interactions
• Represent the company in strategic customer meetings, industry events, and key business discussions

Pricing & Profitability 

• Lead pricing strategy and pricing execution in partnership with the General Manager and Executive Leadership Team
• Balance revenue growth, margin objectives, customer needs, and competitive positioning 
• Leverage financial analysis and market intelligence to support pricing recommendations and commercial decisions
• Drive commercial discipline that supports both top-line growth and long-term profitability 

Financial & Business Management 

• Own the Sales Department P&L and operating budget
• Partner closely with Finance to develop forecasts, budgets, incentive programs, and operating plans
• Monitor performance against revenue, margin, expense, and operational objectives
• Drive accountability for achieving revenue targets while maintaining margin discipline and financial control
• Use data and analytics to evaluate performance, identify trends, and support decision-making 

Data-Driven Leadership 

• Leverage reporting, analytics, and business intelligence tools to improve commercial performance 
• Utilize Excel, Power BI, and other analytical tools to identify opportunities and drive action 
• Translate complex data and business concepts into clear, actionable insights for executives, managers, and frontline team members
• Ensure decisions are supported by facts, financial understanding, and market intelligence

Specific Knowledge, Skills or Abilities Required:

·         Interact with customers/prospects for the purpose of marketing and selling, evaluating performance and strength, delivery of customer product training, negotiating agreements, supporting customer product integration, and sales planning and forecasting 

·         Attend tradeshows to provide sales support, develop business, evaluate sales activities, strategies and strengths of the competition, identify new market and partnership opportunities, and evaluate the success and perception of products. 

·         Prepare segment sales forecasts by units and dollars 

·         Compare monthly sales results to goals and take corrective action where necessary

·         Provide sales input for annual strategic planning process 

·         Interface with Product Management to provide customer feedback on product performance  

·         Provide input on advertising, literature and promotion materials 

·         Recommend pricing programs to remain competitive 

·         Excellent analytical and problem-solving capabilities

·         Proven track record as exceptional people leader

·   Results-oriented with a proven ability to meet or exceed sales goals

·   Ability to present and sell to all levels of the organization, including executive level 

Position Qualifications:

Education:

Bachelor’s degree preferred 

Experience:

7+ years of experience directing sales or business development teams with P&L management  

Excellent track record of exceeding sales goals and creating strong customer relationships

Work Environment and Physical Requirements:

Office Environment

Ability to sit for long periods of time

Vision abilities required to validate and enter data on computer

Disclaimer:  This list does not represent all physical demands.  Descriptions are representative of those that must be met by employee to successfully perform the essential functions of the job.  Reasonable accommodation may be provided to enable individuals with disabilities to perform the job’s essential functions.

Note:

FOX provides equal employment opportunities for all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, gender identity, sexual orientation, marital status, religion, age, physical disability (including HIV and AIDS), mental disability, results of genetic testing, or service in the military, or any other characteristic protected by the laws or regulations of any jurisdiction in which we operate.  We base all employment decisions –including recruitment, selection, training, compensation, benefits, discipline, promotions, transfers, layoffs, terminations, and social/recreational programs – on merit and the principles of equal employment opportunity.

Fox offers an excellent compensation package and wide-ranging opportunities for professional development.  Medical, Dental, Vision, Health Spending and Dependent Care Savings Accounts, Disability and Life Insurance benefit programs are available, as is a 401k plan with employer matching.  Eligibility for all benefit programs is defined by the applicable plan document or employee handbook.

The compensation range for this position is specific to the locations listed below and is the range Fox reasonably and in good faith expects to pay for the position taking into account the wide variety of factors that are considered in making compensation decisions, including job-related knowledge; skillset; experience, education and training; certifications; and other relevant business and organizational factors.