_0.png)
The Role
Leads Old Navy’s end-to-end Commercial Plan, including promotional strategy, value architecture, scenario planning, execution, in-season decisions, and post-event analysis. Translates financial goals, customer insights, product priorities, inventory, and competitive context into commercial strategies. Partners across Marketing, Finance, Merchandising, Digital, Stores, and Operations to ensure aligned customer experiences and financial performance. Manages and develops the Commercial Planning team while improving planning processes, decision rights, and operating rhythms.
Summary Generated by Built In
About the RoleThe Director - Commercial Planning + Execution leads Old Navy’s end-to-end commercial value strategy and execution, owning the total Commercial Plan from foundational day-in, day-out value through measurable incremental events and the primary marketed value proposition. This leader translates financial objectives, customer insights, product priorities, historical performance, competitive context, and business needs into a compelling and disciplined Commercial Plan.
This leader owns both the art and science of the Commercial Plan — determining when and where commercial intervention is needed, shaping value strategies that are financially productive and customer relevant, and ensuring flawless execution across the customer experience.
Working closely with Marketing, Finance, Merchandising, Merch Planning, Online Experience, Stores, and other cross-functional partners, the Director serves as the strategic leader of Old Navy’s commercial value agenda. The role owns the Commercial Plan end-to-end — from pre-season strategy and scenario planning through execution, in-season decision-making, and post-event hindsight — ensuring the total value architecture delivers business objectives while supporting the broader seasonal brand and product strategy.What You'll Do
This leader owns both the art and science of the Commercial Plan — determining when and where commercial intervention is needed, shaping value strategies that are financially productive and customer relevant, and ensuring flawless execution across the customer experience.
Working closely with Marketing, Finance, Merchandising, Merch Planning, Online Experience, Stores, and other cross-functional partners, the Director serves as the strategic leader of Old Navy’s commercial value agenda. The role owns the Commercial Plan end-to-end — from pre-season strategy and scenario planning through execution, in-season decision-making, and post-event hindsight — ensuring the total value architecture delivers business objectives while supporting the broader seasonal brand and product strategy.What You'll Do
- Own the development of Old Navy’s total commercial value architecture and Commercial Plan—from foundational day-in, day-out value and promo yield, through measurable incremental revenue-driving events, to the primary marketed value proposition—ensuring all commercial levers work together to deliver financial objectives and a compelling customer value experience.
- Define the role each commercial lever plays within the total value architecture, including foundational value, promotional yield, incremental events, frequency-driving programs, and primary marketed value; determine how those levers work
- together across the season to deliver demand, margin, and customer objectives.
- Translate financial targets, customer behavior, historical performance, competitive and market insights, product priorities, and inventory opportunities into clear commercial strategies and recommendations.
- Partner with Marketing Strategy to integrate the Commercial Plan into the broader Seasonal Blueprint, ensuring commercial moments complement product priorities, brand storytelling, customer objectives, and other demand-driving
- moments.
- Establish promotional guardrails and decision frameworks that balance revenue, margin, inventory productivity, incrementality, customer relevance, and the overall brand experience.
- Lead pre-season scenario planning and pressure-test commercial strategies against business objectives, identifying risks, opportunities, and alternative paths before execution.
- Represent the commercial perspective in key seasonal planning and investment forums, ensuring value strategies and financial commitments are understood and reflected in broader business decisions.
- Serve as the organization’s strategic expert on commercial value, bringing a clear point of view on how, when, and where value levers should be used to drive the business and customer response.
- Proactively identify emerging business risks and opportunities and translate them into actionable commercial recommendations rather than reacting solely to identified financial gaps.
- Develop and evaluate scenarios across value proposition, offer, timing, breadth/depth, category participation, and promotional cadence, clearly articulating financial, customer, and brand trade-offs.
- Connect commercial performance with customer behavior, product performance, competitive activity, inventory position, and broader business context to inform decisions.
- Influence senior leaders and cross-functional partners through clear, data-driven recommendations and compelling commercial narratives.
- Act as a key connector across Finance, Merchandising, Merch Planning, Marketing, Online Experience, Stores, and Operations, driving alignment around commercial intent and decisions.
- Own the Commercial Plan from strategy through execution, ensuring commercial mechanics and customer-facing execution deliver against the original business intent.
- Lead the development and delivery of the full Commercial Plan across all value levers, including primary marketed value, unilateral offers, Today Only Deals, Super Cash, Encore/frequency-driving programs, plus-ups and other commercial
- interventions, and foundational day-in, day-out value via promo yield.
- Maintain the detailed executional Commercial Plan calendar, including offer parameters, participating divisions, inclusions/exclusions, timing, and other requirements necessary for flawless cross-functional execution.
- Ensure alignment between commercial intent and the customer experience across stores, digital, owned marketing, and other relevant customer touchpoints.
- Lead cross-functional readiness for major commercial events, proactively identifying and resolving executional risks.
- Establish clear decision rights, call dates, communication frameworks, and operating rhythms that enable efficient execution and rapid response to changing business needs.
- Continuously monitor commercial and business performance, identifying emerging risks and opportunities and recommending actions to improve results.
- Lead commercial scenario planning and decision-making in-season, including changes to value strategy, offer, timing, cadence, breadth/depth, category participation, and promotional mechanics.
- Assess the financial, customer, operational, and brand implications of proposed changes and bring forward clear recommendations and trade-offs.
- Mobilize cross-functional teams around agreed-upon changes and ensure execution remains aligned with business intent.
- Balance immediate business needs with the broader seasonal strategy, ensuring short-term actions are considered within the context of the total Commercial Plan and customer experience.
- Lead and develop a high-performing Commercial Planning team, creating clear accountability across strategy, planning, execution, and analysis.
- Build the team’s capabilities beyond execution, developing stronger strategic thinking, business judgment, customer orientation, and analytical storytelling.
- Create a high-trust culture that encourages curiosity, proactive problem solving, healthy debate, and ownership.
- Develop talent through coaching, stretch opportunities, direct feedback, and clear career development.
- Continuously improve Commercial Planning processes, tools, operating rhythms, and cross-functional ways of working.
- 7–10+ years of experience in commercial planning, promotional strategy, merchandising, financial planning, marketing strategy, or related retail/consumer disciplines.
- Deep financial and commercial acumen with demonstrated ability to translate business objectives and performance data into actionable strategies.
- Strong understanding of customer behavior, promotional economics, product performance, and omni-channel retail.
- Demonstrated ability to move fluidly between strategy and execution, from developing a commercial recommendation to ensuring flawless delivery.
- Strong analytical skills with the ability to synthesize complex information into clear insights, recommendations, and executive-level narratives.
- Proven ability to proactively identify business risks and opportunities and influence cross-functional action.
- Exceptional cross-functional leadership and ability to drive alignment across Finance, Merchandising, Planning, Marketing, Digital, and Stores.
- Strong people leadership with demonstrated success developing strategic capability within teams.
- Ability to navigate ambiguity, make decisions with incomplete information, and deliver results in a fast-paced environment.
- Excellent communication, presentation, and executive influence skills.
- BA/BS required; MBA or advanced degree a plus.
- A sense of humor, curiosity, and passion for the customer and the business.
Skills Required
- 7–10+ years of experience in commercial planning, promotional strategy, merchandising, financial planning, marketing strategy, or related retail or consumer disciplines
- Deep financial and commercial acumen, with the ability to translate business objectives and performance data into actionable strategies
- Strong understanding of customer behavior, promotional economics, product performance, and omnichannel retail
- Strong analytical skills and ability to synthesize complex information into executive-level insights and recommendations
- Proven ability to identify business risks and opportunities and influence cross-functional action
- Exceptional cross-functional leadership across Finance, Merchandising, Planning, Marketing, Digital, and Stores
- Strong people leadership and experience developing strategic capability within teams
- Ability to navigate ambiguity, make decisions with incomplete information, and deliver results in a fast-paced environment
- Excellent communication, presentation, and executive influence skills
- BA or BS degree
- MBA or advanced degree
Gap (gapinc.com). Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Gap (gapinc.com). and has not been reviewed or approved by Gap (gapinc.com)..
-
Healthcare Strength — Comprehensive medical, dental, and vision coverage is offered, alongside programs that support physical, mental, and financial wellbeing. Feedback suggests eligible employees can also leverage tools like FSAs and additional wellbeing resources.
-
Leave & Time Off Breadth — Paid time off, company-paid holidays, and multiple leave options (sick, disability, and family leave) create broad time-away coverage. Some roles start with substantial PTO accrual and can access flexible leave arrangements.
-
Wellbeing & Lifestyle Benefits — A generous cross-brand merchandise discount is a standout perk, complemented by commuter benefits, on-the-clock volunteer hours, and matching donations. Feedback suggests these lifestyle benefits add meaningful value beyond base pay.
Gap (gapinc.com). Insights
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
