Director, Commerce Marketing - Walmart

Posted 25 Days Ago
Be an Early Applicant
Rogers, AR, USA
In-Office
144K-208K Annually
Senior level
Food
The Role
The role involves leading omni-commerce strategy for Walmart, focusing on customer partnerships, driving growth through integrated marketing efforts, and managing a team to deliver revenue and profit objectives.
Summary Generated by Built In

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover. Swanson, and V8. 

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Why Campbell’s…

  • Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
  • Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
  • Campbell’s offers unlimited sick time along with paid time off and holiday pay.
  • If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
  • Giving back to the communities where our employees work and live is very important to Campbell’s.   Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
  • Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

How you will make history here...

  • Shape and accelerate the future of omni‑commerce for iconic Campbell’s brands across WalMart and Sam’s Club

  • Drive sustainable growth across in-store and online through modality format integration and marketing message cohesion at all shopper/consumer touchpoints

  • Build trust‑based, strategic customer partnerships that unlock joint value and long‑term growth

  • Influence internal strategy through deep customer insight, category leadership, and commercial expertise

What you will do…

  • Own end-to-end omni-commerce strategy for Walmart aligned to enterprise priorities

  • Translate enterprise omni frameworks into Walmart-specific growth plans

  • Drive Joint Business Planning (JBP) grounded in customer insights, category leadership, and brand priorities

  • Build and execute integrated commerce strategies connecting in‑store activation, digital shelf excellence, retail media, and shopper marketing

  • Partner with omni marketing teams to deliver cohesive omni‑channel activation with a strong focus on digital commerce acceleration

  • Collaborate with sales, brand, insights, and marketing teams to design and activate customer‑specific programs that drive incremental growth

  • Analyze customer and category trends to identify growth opportunities and risks

  • Manage omni marketing investments to maximize ROI and align with Campbell’s overall commercial strategy

  • Partner closely with category management to deliver compelling insights and thought leadership to customers

  • Deliver annual revenue, profit, and share objectives across assigned customers

  • Lead, coach, and develop two direct reports and manage agency support resources

Who you will work with…

  • Walmart teams

  • Internal omni‑channel and digital commerce marketing teams

  • Sales, brand marketing, insights, and category management partners

  • Cross‑functional sales and commercial leadership teams within a matrixed CPG environment

  • External agency partners supporting commerce, media, and shopper marketing initiatives

What you bring to the table...

  • 8+ years of experience in e‑commerce or omni‑channel strategy with required customer‑facing experience

  • Strong understanding of Walmart’s omni and digital ecosystem

  • Strong analytical and financial acumen with the ability to translate data into actionable insights

  • Deep knowledge of omni‑channel retail dynamics and customer‑specific strategy development

  • Excellent communication, negotiation, and relationship‑building skills

  • Demonstrated ability to work cross‑functionally and influence in a matrixed CPG organization

  • Experience delivering revenue, profit, and share objectives

It would be great if you have…

  • Expertise in retail media networks, digital shelf optimization, and e‑commerce merchandising

  • A track record of leading omni‑channel transformation initiatives

  • Passion for innovation and building the next generation of commerce capabilities

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between 

$144,400-$207,600

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

Skills Required

  • 8+ years of experience in e-commerce or omni-channel strategy
  • Strong analytical and financial acumen
  • Excellent communication, negotiation, and relationship-building skills
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The Company
HQ: Camden, NJ
0 Employees
Year Founded: 1869

What We Do

We’re here to serve you in your mission to delight guests, because we believe great food can enrich lives. It’s why we’re committed to serving products your guests trust. And why we’re always innovating to make sure we deliver not just on the needs of today but tomorrow as well. We began serving people nearly 150 years ago, when we were founded on a mission to bring good, nutritious food to the many. We’re still committed to that mission today. Campbell’s Foodservice. Made to Serve®.

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