Director of Color

Reposted Yesterday
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Folsom, CA, USA
In-Office
Expert/Leader
eCommerce • Fashion
The Role
Lead the vision and execution of color strategy at Athleta, managing a team while ensuring the delivery of high-quality seasonal color palettes based on trends and consumer insights.
Summary Generated by Built In
About the RoleThe Director of Color will lead the vision, strategy, and application of color at Athleta. This individual will blend deep knowledge of color theory, trend forecasting, and consumer insights to deliver compelling, cohesive seasonal palettes, overseeing the process from concept to consumer.
The ideal candidate has an elevated taste level and a strong understanding of the technical aspects of apparel creation, materials, and finishing techniques. You bring a balance of creativity and analytical rigor, with the ability to establish the structure, processes, and systems needed to transform vision into exceptional results.What You'll Do

Color Creation

  • Create and lead the color strategy and vision each season.

  • Partner with design leadership to define seasonal color intent, inspiration, and aesthetic direction.

  • Evaluate trends, consumer insights, and competitive landscapes to inform strategic color decisions.

  • Create aspirational color presentations and tools that inspire product and leadership teams.

Operational Excellence

  • Establish and maintain clear workflows, timelines, and checkpoints for color processes and the color team.

  • Collaborate with Design Ops and cross-functional partners to maintain calendar alignment and remove roadblocks.

  • Introduce new tools, systems, or methods that enhance color workflows and collaboration.

Quality & Execution

  • Ensure all colors across the collection meet the highest standards of execution.

  • Partner closely with the color development team to support development, tools, and palette application.

Leadership

  • Manage, mentor, and support color designers, fostering growth, creativity, and collaboration.

  • Present seasonal color vision to design, merchandising, and leadership teams, inspiring cross-functional adoption.

  • Lead regular touchpoints to ensure consistency, cohesion, and alignment with brand vision and aesthetic guidelines.

Who You Are
  • 12+ years of experience in color design in fashion, ideally within the active space.

  • Strong understanding of color theory, color development, and production processes.

  • Possess an elevated taste level and an innate ability to translate trends through a brand lens.

  • Ability to thrive in a fast-paced environment while maintaining clarity and focus.

  • Demonstrate agility in shifting priorities and responding to change with a calm, solution-oriented mindset.

  • Skilled at guiding teams through change with steadiness, clear communication, and organized decision-making.

  • High proficiency in Adobe Creative Suite; Miro experience is a plus.

  • Exceptional organizational, communication, and leadership skills.

  • Ability to influence and build strong cross-functional relationships.

Skills Required

  • 12+ years of experience in color design in fashion
  • Strong understanding of color theory and production processes
  • High proficiency in Adobe Creative Suite
  • Miro experience is a plus
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The Company
Bristol
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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