The Role
Lead global partner-led demand generation and digital marketing to drive channel pipeline and revenue. Own MDF strategy, integrated multi-channel campaigns, partner activation, attribution, reporting, and a team across channel and digital functions while aligning closely with Sales, Channel, and Product.
Summary Generated by Built In
At Promethean...
We're on a mission to transform the way people learn and collaborate around the world. For over 25 years, we've been empowering educators, innovators, and business leaders with our award-winning interactive displays and software solutions that transform learning and workspaces into connected, creative environments.
Our company is rooted in our values, igniting a culture that fosters collaboration and innovation, as well as promoting an inclusive environment. As a global leader in edtech, we are also passionate about four key areas where we can make a difference: growing access to technology for underserved communities, encouraging our employees to take an active role in improving our world, promoting diversity and inclusion, and reducing our carbon footprint. Discover more about our corporate social responsibility initiatives.
As a member of #TeamPromethean, you'll have the opportunity to change lives with technology and directly impact education and the workplace for countless people every day. If you're passionate about education, collaboration, and making a positive global impact, we want to hear from you. Join us on our mission to transform the world, one student, one teacher, and one community at a time.
The Head of Channel Demand and Digital is responsible for designing and executing a unified, partner-led demand generation strategy that drives pipeline growth, accelerates revenue through the channel, and amplifies the company’s go-to-market effectiveness.
This role brings together channel marketing, campaign leadership and digital marketing into a single function, owning the full lifecycle of demand creation through partners, from strategy and segmentation to execution, optimization, and measurable pipeline impact. This includes ownership of MDF strategy and investment governance to ensure partner marketing spend is directly tied to measurable pipeline and revenue outcomes. This role prioritizes strategic demand creation and pipeline impact over tactical execution, with a strong emphasis on scaling partner-driven growth through disciplined investment and campaign excellence
You will act as a force multiplier across the partner ecosystem, ensuring campaigns are scalable, repeatable, data-driven, and tightly aligned with sales and partner priorities. This role exists to turn our partner ecosystem into a true demand engine—scaling pipeline creation, improving conversion, and amplifying our go-to-market impact through coordinated, data-driven campaigns.
Responsibilities:
- Define and execute a global channel demand generation strategy aligned to revenue targets.
- Develop tiered partner marketing frameworks based on partner type, maturity, and growth potential.
- Identify priority segments, industries, and use cases to focus demand efforts.
- Establish clear annual and quarterly demand plans with pipeline targets tied to partner contribution.
- Own the development of integrated, multi-channel campaigns designed for partner execution and co-marketing.
- Translate corporate messaging into partner-ready programs that drive engagement and conversion.
- Build scalable campaign “kits” (content, messaging, assets, plays) for partner adoption.
- Ensure campaigns are aligned across digital, field, events, and partner-led activities.
- Oversee campaign execution engine, ensuring timelines, quality, and scalability.
- Introduce marketing automation, segmentation, and personalization best practices.
- Standardize campaign processes, workflows, and metrics across regions and partners.
- Drive adoption of marketing programs across priority partners.
- Equip partners with tools, training, and guidance to execute high-quality demand programs.
- Partner with Channel/Alliances teams to embed marketing into partner business planning.
- Establish co-marketing motions with strategic partners to maximize reach and pipeline.
- Own channel-sourced and channel-influenced marketing pipeline oversite and guidance.
- Implement attribution models to measure campaign and partner impact on revenue.
- Continuously optimize campaigns based on performance data and ROI.
- Build dashboards and reporting that provide clear visibility into demand performance.
- Own the strategy, allocation, and governance of Market Development Funds (MDF) to maximize pipeline ROI.
- Align MDF investments to priority partners, campaigns, and growth segments based on clear performance criteria.
- Establish a disciplined planning and approval framework that ties MDF requests to measurable demand outcomes.
- Partner with Channel and Finance teams to ensure MDF is deployed against agreed business plans and revenue targets.
- Track, measure, and report on MDF effectiveness, including pipeline generated, conversion rates, and ROI.
- Continuously optimize MDF allocation based on partner performance, campaign success, and strategic priorities.
- Drive accountability with partners for MDF utilization, ensuring funds are used in alignment with agreed plans and deliverables.
- Lead the digital marketing team (campaigns, performance, web, automation)
- Re-orient digital from “brand + inbound” → channel-leveraged demand
- Ensure all digital investments: support partner selling motions, generate partner-ready leads, and integrate into reseller pipeline and MDF workflows
- Act as the connective tissue between Marketing, Sales, Channel, and Product.
- Align closely with Sales leadership to ensure demand programs support pipeline coverage and conversion goals.
- Collaborate with Product Marketing on messaging and positioning for campaigns.
- Ensure tight coordination between direct and partner-led demand efforts.
- Lead and develop a high-performing team spanning channel marketing and campaign execution.
- Foster a culture of accountability, experimentation, and continuous improvement.
- Build capabilities in data-driven marketing, partner engagement, and campaign innovation.
Channel Demand Strategy & Planning
Integrated Campaign Leadership
Partner Activation & Enablement
Pipeline & Performance Ownership
MDF Strategy & Investment Governance
Digital Marketing Leadership
Cross-Functional Alignment
Team Leadership
Requirements:
- 10+ years in B2B marketing, with significant experience in global channel marketing and demand generation
- Proven track record of driving measurable pipeline growth through partners
- Experience leading integrated campaigns in complex, multi-segment environments
- Strong analytical mindset with expertise in marketing metrics, attribution, and ROI
- Experience working closely with Sales and Channel leadership in a revenue-driven model
- Excellent leadership, communication, and cross-functional collaboration skills
- Bachelor’s degree in marketing or business Knowledge of SFDC, HubSpot or similar marketing platforms is advantageous
Base Range: £ 84,000- £115,500 + Bonus Eligible
Promethean provides a comprehensive and competitive benefits package that offers the flexibility and security to thrive both inside and outside of work.
Our benefits include:
Private Medical Insurance
Life Assurance
Pension Program
Parental Leave Program
In addition to 26 days of paid annual leave plus bank holidays, Promethean offers the following paid leave:
· Birthday day off
· Multicultural day off
· Two Volunteering Days
Well-Being Programs (For example, company-wide health challenges)
Reward and Recognition Program
And more!
Promethean, Inc. maintains a drug-free workplace
Promethean is honored to be an equal opportunity workplace. We realize that by creating teams rich in diverse thoughts and experiences, our people, company and customers are free to thrive. We are committed to providing equal employment opportunities regardless of race, color, national origin, religion, creed, genetic information, sex (including pregnancy, sexual orientation or gender identity), age, marital status, disability, military or veteran status; or any other protected classifications or characteristics under applicable local laws. In addition, Promethean values privacy and the protection of personal information.
For information regarding personal information we collect and our use of such data please see our privacy policy: https://bit.ly/2I83hwP
Please contact [email protected] if you have an accessibility request at any point during the hiring process.
#Promethean #EdTechJobs
Skills Required
- 10+ years in B2B marketing with significant experience in global channel marketing and demand generation
- Proven track record of driving measurable pipeline growth through partners
- Experience leading integrated campaigns in complex, multi-segment environments
- Strong analytical mindset with expertise in marketing metrics, attribution, and ROI
- Experience working closely with Sales and Channel leadership in a revenue-driven model
- Excellent leadership, communication, and cross-functional collaboration skills
- Bachelor's degree in Marketing or Business
- Knowledge of SFDC, HubSpot or similar marketing platforms
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
For over 20 years, learning has been, and always will be what fuels Promethean's passions. It represents the highest order contribution that we can make to improving the societies in which we live. We believe that the purpose of technology is not simply about automating the teaching and learning process, but to inspire and empower every student.
