Director, CAMZYOS Brand Strategy and Commercial Effectiveness

Posted 2 Days Ago
Be an Early Applicant
Hiring Remotely in United States
Remote
202K-245K Annually
Senior level
Healthtech
The Role
Leads global CAMZYOS brand strategy, competitive positioning, lifecycle management, development strategy, evidence planning, and global-to-local commercial execution. Partners with Clinical Development, Regulatory, Medical Affairs, Market Access, and local market teams to guide indication strategy, label optimization, launch sequencing, resource allocation, and market performance. Influences senior stakeholders and cross-functional teams without direct authority while translating complex market insights into strategic priorities.
Summary Generated by Built In

At Bristol Myers Squibb, our employees often ask, “Who are you working for?”—a question that fuels collaboration, accountability, and urgency in our work. Our purpose-driven culture inspires us to discover, develop, and deliver innovative medicines to prevail over serious diseases. We offer uniquely interesting and meaningful work, opportunities for growth, and a supportive environment that values inclusion, wellbeing, flexibility, and comprehensive benefits. This is work that transforms the lives of patients, and the careers of those who do it.

Position Summary:
The Director, CAMZYOS Brand Strategy and Commercial Effectiveness, will lead cross-functional strategic alignment and decision-making for the global brand, lifecycle management (LCM) including label optimization and opportunities for future growth, and competitive strategy for current and future market entrants.

This role provides enterprise-level brand leadership across the full lifecycle, shaping how CAMZYOS is positioned, activated, and sustained in an increasingly complex and competitive environment to maximize brand impact and long-term value. A critical dimension of this role is global-to-local (G2L) commercial leadership — ensuring global strategy translates into clear direction for local markets and that market-level insights continuously inform and strengthen global priorities. This requires active partnership with local market teams and includes associated business travel.

This individual will serve as a key commercial partner across the matrix and global functions, working closely with the Executive Director and VP Brand Lead.

Key Responsibilities

Competitive Strategy & Market Leadership

  • Drive a forward-looking strategic view of the HCM market — ensuring alignment and prioritization across the matrix with a forward looking lens of competitive entrants, treatment paradigm shifts, and evolving market dynamics
  • Translate the forward-looking competitive view into strategic priorities across the brand narrative, data generation plans, and long-range evidence planning — partnering closely with Medical, Publications, HEOR, and Commercial teams
  • Serve as the commercial point for competitive intelligence and strategy — translating insight into clear strategic implications and ensuring the brand acts, invests, and evolves to maintain market leadership

Commercial Lead: Lifecycle Management & Development Strategy

  • Serve as the commercial lead for the nHCM indication — owning the commercial voice in trial design, ensuring endpoints, patient populations, comparators, and trial architecture reflect commercial needs and differentiation priorities
  • Represent commercial in all pipeline and LCM forums — providing clear, evidence-based input on program sequencing, label optimization, and development trade-offs with conviction and strategic clarity
  • Own the commercial perspective on data generation decisions across the brand lifecycle — define what evidence is needed, when, and why — to ensure CAMZYOS is positioned for successful commercialization across current and future indications
  • Lead commercial input into market footprint prioritization — guiding above-market decisions on geographic sequencing and resource allocation while working closely with Global Market Access teams and local market leadership to ensure the evidence package supports reimbursement and access objectives in priority markets
Global to Local (G2L) Strategy and Market pull through
  • Serve as the strategic bridge between global brand strategy and local market execution — ensuring above-market priorities and competitive positioning translate into clear, actionable direction for local markets
  • Ensure local markets have the strategic clarity, tools, and resources needed to drive and optimize brand performance
  • Partner with local market leadership to drive G2L alignment on LCM priorities, launch sequencing, and market-specific considerations - ensuring local market realities continuously shape and strengthen global strategy

Cross-Functional Leadership & Influence

  • Serve as a strategic thought partner to the Executive Director, Global Brand Lead, and Senior Leadership — bringing analytical rigor, commercial conviction, and clarity of thinking to the most consequential decisions affecting the brand
  • Operate as the commercial representative in senior-level forums across Clinical Development, Regulatory, Medical Affairs, Market Access, and Global Commercial — ensuring the commercial perspective is present, heard, and reflected in outcomes
  • Build and maintain strong working relationships with cross-functional leaders across geographies and functions — driving alignment and mobilizing teams without direct authority

 

Qualification and Experience

  • Bachelor’s degree (BA or BS) required; MBA or advanced degree strongly preferred
  • 8+ years of progressive pharmaceutical industry experience, with demonstrated success in strategy roles within complex, matrixed organizations ; commercial experience strongly preferred
  • Proven experience leading enterprise‑level strategic planning, including strong financial acumen, disciplined investment thinking, and risk‑based decision‑making
  • Demonstrated ability to lead through influence, aligning and mobilizing cross‑functional teams to drive performance in a matrix environment
  • Strong analytical and insight‑driven capabilities, with experience leveraging market research, competitive intelligence, and financial analysis to inform strategy and decisions
  • Excellent communication and synthesis skills, with the ability to translate complexity into clear strategic implications for senior leaders and stakeholders
  • Track record of managing multiple high‑impact priorities, operating with urgency, sound judgment, and effectiveness in ambiguous, fast‑moving environments
  • Strong understanding of pharmaceutical market dynamics, including launch planning, lifecycle management, and competitive strategy in evolving markets
  • Experience within Bristol Myers Squibb and/or cardiovascular brands preferred, with familiarity across the care continuum and launch experience a plus

We hire for skills and capabilities, not just credentials – if this role excites you, but doesn’t perfectly match your resume, we encourage you to apply anyway.

Compensation Overview:

Remote - United States - US: $201,890 - $244,646

The starting pay range(s) listed above is for full-time employees (FTE). You may also be eligible for additional discretionary incentive cash and stock opportunities. We determine starting pay thoughtfully – carefully considering the nature of the role, required skills, work location, schedule and the knowledge and experience you bring. Final compensation is guided by pay equity principles and applicable employment laws. Compensation programs are reviewed on an ongoing basis and may be adjusted over time to reflect evolving market factors, and individual, team or Company performance.


Benefits:


Subject to the terms and conditions of the applicable plans then in effect, you may be eligible to participate in our comprehensive benefit plans – including wellbeing support, retirement and financial protection benefits, and insurance offerings (medical, dental, vision, life and disability).


U.S.-based exempt employees are eligible for Flexible Time Off (FTO), which provides paid time off without a set accrual limit, subject to manager approval, along with 11 paid company holidays each year.


Non-exempt employees, RayzeBio employees, and employees located in Puerto Rico receive 160 hours of paid vacation annually for new hires (subject to manager approval), 11 paid company holidays, and 3 optional holidays.


Depending on eligibility, employees may also have access to additional time-off benefits, including paid sick leave, up to two paid volunteer days per year, summer hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs. Eligible employees also enjoy an annual Global Shutdown between Christmas Day and New Year's Day.


U.S.-based job seekers can explore full benefit offerings at https://careers.bms.com/benefits


How We Work

Where you work matters – because collaboration, innovation and patient impact happen in many settings. Our roles are structured across four work models: site-essential, site-by-design, field-based and remote-by-design. The model assigned to this role is based on its core responsibilities. Learn more at https://careers.bms.com/ways-of-working.


Supporting People with Disabilities

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.


Candidate Rights

BMS will consider qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.


For roles based in Los Angeles County only:  If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/


Data Protection

We will never request payments, financial information, or social security numbers during our application or recruitment process. Learn more about protecting yourself at https://careers.bms.com/fraud-protection.


Any data processed in connection with role applications will be treated in accordance with applicable data privacy policies and regulations.


If this posting is missing required information required by local law or incorrect, contact BMS at [email protected]with the Job Title and Requisition number. Do not send application-related inquiries to this email. To check your application status, please login to your Candidate Home Account.


R1605730 : Director, CAMZYOS Brand Strategy and Commercial Effectiveness

Skills Required

  • Bachelor's degree (BA or BS)
  • 8+ years of progressive pharmaceutical industry experience
  • Experience in strategy roles within complex, matrixed organizations
  • Commercial experience
  • Enterprise-level strategic planning experience
  • Financial acumen, investment thinking, and risk-based decision-making
  • Experience leading and mobilizing cross-functional teams through influence
  • Experience using market research, competitive intelligence, and financial analysis
  • Excellent communication and synthesis skills
  • Ability to manage multiple high-impact priorities in ambiguous, fast-moving environments
  • Strong understanding of pharmaceutical market dynamics, launch planning, lifecycle management, and competitive strategy
  • MBA or advanced degree
  • Experience within Bristol Myers Squibb and/or cardiovascular brands
  • Familiarity across the care continuum
  • Launch experience

Bristol Myers Squibb Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Bristol Myers Squibb and has not been reviewed or approved by Bristol Myers Squibb.

  • Fair & Transparent Compensation Pay is considered fair and competitive for the pharmaceutical sector, with many describing compensation as good or better than expected. Feedback suggests base pay combined with incentives contributes to overall satisfaction.
  • Healthcare Strength Health coverage is broad, combining medical, dental, vision, disability, and wellness programs, along with access to on‑site fitness. Feedback suggests employer contributions to health accounts and wellbeing incentives further strengthen perceived value.
  • Retirement Support Retirement savings are reinforced by a strong 401(k) match and additional plan options. This structure is commonly cited as a standout component of total rewards.

Bristol Myers Squibb Insights

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The Company
HQ: New York, NY
40,384 Employees

What We Do

At Bristol Myers Squibb, we work every day to transform patients’ lives through science. That work inspires some of the most interesting, meaningful, and life-changing careers you’ll experience. Join us and pursue innovative ideas alongside some of the brightest minds in biopharma, collaborating with a team rich in diversity of experiences, and perspectives. We have built a sustainable pipeline of potential therapies and are leveraging translational medicine and data analytics to understand how we can deliver the right medicine to the right patient, at the right time, to achieve the best outcome. Whether in a scientific, business or supporting function, a career at BMS means you’ll be inspired every day to grow and thrive through opportunities that are uncommon in scale and scope. Here, you’ll be on the cutting edge of powerful innovation in oncology, hematology, immunology, cardiovascular disease, and fibrosis, with colleagues united in the mission to help patients. Through the Bristol Myers Squibb Foundation, we also promote health equity and seek to improve health outcomes of populations disproportionately affected by serious diseases and conditions. Our mission is to give new hope to help patients prevail over serious disease – it drives everything we do.

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