The Role
The Business Development Director will manage the sales cycle, drive sustainable growth, build relationships with marketing leaders, and develop strategies to enhance member engagement.
Summary Generated by Built In
About the ANA
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office, Fridays remote)
About Membership
The Membership team is at the forefront of the ANA, focused on member retention and acquisition. Retention serves as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience, while acquisition manages and grows existing and future relationships with potential member companies.
We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.
We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.
Be part of the difference. Join the ANA today and help transform the industry!
Role Overview
As our membership base continues to grow, we are seeking an ambitious and energetic Business Development Director to join our dynamic team. Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections. If you’re motivated by the chance to say, “I changed how this organization thinks and operates. I made a difference,” this is an opportunity where you can and it will be recognized.
Key Responsibilities
Professional Experience and Qualifications
Salary and Total Rewards Package:
Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. Founded in 1910, the ANA provides leadership that advances marketing excellence and shapes the future of the industry. Our membership includes more than 20,000 brands and 50,000 industry professionals that collectively invest $400 billion in marketing and advertising annually. It consists of U.S. and international companies, including client-side marketers, nonprofits, universities, and marketing solutions providers, which include ad agencies, marketing data science and technology suppliers, law firms, consultants, and vendors. We are obsessed with delighting our members through superior products and services and an unwavering commitment to helping them become more effective marketers, build stronger brands, develop a more productive industry, and benefit humanity through bold leadership and innovation programs.
Location
New York City (4 days in-office, Fridays remote)
About Membership
The Membership team is at the forefront of the ANA, focused on member retention and acquisition. Retention serves as the primary partners and advocates for our member companies, their marketing leaders, and teams to maximize their membership experience, while acquisition manages and grows existing and future relationships with potential member companies.
We build and maintain relationships with all members, guiding them with personalized strategies and proactively leading them to deepen their engagement within the ANA.
We work together with our team and internal partners to provide the best service to our members and push the ANA forward. We know the ANA inside and out, understanding how we fulfill our mission of driving growth for individuals, brands, the marketing industry, and humanity through the ANA Growth Agenda, bold leadership initiatives, and a robust suite of products and services.
Be part of the difference. Join the ANA today and help transform the industry!
Role Overview
As our membership base continues to grow, we are seeking an ambitious and energetic Business Development Director to join our dynamic team. Reporting to the Head of Membership, Business Development, this role will drive sustainable growth, all while forging strong relationships with CMOs, marketing leaders, and teams of the world’s premier brands leading them to an ANA membership leveraging resources, tools, and connections. If you’re motivated by the chance to say, “I changed how this organization thinks and operates. I made a difference,” this is an opportunity where you can and it will be recognized.
Key Responsibilities
- Manage the entire sales cycle: prospecting, pitching, negotiations, and closing
- Activate a network of new and existing relationships to generate and expand business opportunities within an assigned territory
- Utilize strong communication, interpersonal and presentation skills to highlight the compelling value proposition of joining the ANA to all external stakeholders
- Apply data, insights, and CRM intelligence to enhance partner value propositions, refine targeting and pipeline management, and strengthen revenue forecasting and decision-making
- Lead with emotional intelligence, resilience, and ability to perform under high pressure and ambitious targets
- Research new business opportunities across all industries, digging deeper into their marketing teams and structures to identify key contacts
- Remain updated on the ANA’s offerings, industry knowledge and best practices
- Adhere to ANA’s vetting process for new member acquisitions (eligibility, requirements, approval, etc.)
- Stay closely attuned to trends across the marketing industry while monitoring the competitive landscape
- Produce regular reports on sales activity, conversion rates, KPIs, and acquisition and revenue forecasts
- Partner with internal teams to ensure development strategies enhance the prospect experience
- Continuously update and maintain accurate records of prospective members
- Achieve monthly, quarterly, and annual membership sales targets
- Serve as a strategic advisor to the Head of Business Development
- Travel as required to meet with members and prospects
Professional Experience and Qualifications
- Bachelor's degree and strong sales and marketing background with ability to develop solid relationships with C-Suite and marketing leaders (minimum 5 -7 years)
- Influence & Relationship Building – Builds trust-based C-Suite relationships and navigates complex stakeholder landscapes
- Operational Excellence – Prioritizes effectively, drives accountability, and delivers results at scale
- Exceptional understanding of core business fundamentals.
- Demonstrate grit and adaptability navigating complexity and change
- Low ego, high impact – you prioritize outcomes over credit
- Proactive and flexible, a “roll up your sleeves and get it done” team player
- Thrives in fluid environments with shifting priorities and complex stakeholder relationships
- Data-Driven Decision Maker – Grounds strategy and prioritization in evidence and insights
- Possess a persistent desire to go above and beyond
- Able to meet tight deadlines and remain calm under pressure
- Expertise in MS Office and CRM software
Salary and Total Rewards Package:
Starting pay range: $95,000 to $105,000, based on relevant experience and qualifications.
Comprehensive health and wellness benefits, 401k with company match, flexible scheduling, generous paid time off program, casual dress code, incentives, and rewards.
To Apply:
If your skills, experience, and enthusiasm align with the requirements and responsibilities of this position, please forward your resume with a cover letter and salary requirements to [email protected]. Note: only applicants who include salary requirements will be considered.
Skills Required
- Bachelor's degree
- 5-7 years of sales and marketing experience
- Expertise in MS Office and CRM software
- Ability to build relationships with C-Suite executives
- Strong communication and presentation skills
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The Company
What We Do
The ANA’s (Association of National Advertisers) mission is to drive growth for marketing professionals, brands and businesses, the industry, and humanity. The ANA serves the marketing needs of 20,000 brands by leveraging the 12-point ANA Growth Agenda, which has been endorsed by the Global CMO Growth Council. The ANA’s membership consists of U.S. and international companies, including client-side marketers, nonprofits, fundraisers, and marketing solutions providers (data science and technology companies, ad agencies, publishers, media companies, suppliers, and vendors). The ANA creates Marketing Growth Champions by serving, educating, and advocating for more than 50,000 industry members that collectively invest more than $400 billion in marketing and advertising annually. Want to learn more about the value of ANA membership? Visit www.ana.net/membership.
