We’re looking for a proven sales development leader to own and scale our Business Development (BDR) function. The ideal candidate is both a builder and a coach — someone who can architect a high-performing outbound motion, recruit and develop exceptional talent, and ensure the BDR organization becomes a predictable engine for pipeline growth.
This role reports to the VP of Sales and works cross-functionally with Marketing, RevOps, and Sales to define strategy, drive execution, and constantly improve conversion rates through data, process, and people.
What You’ll Do- Own the BDR Function: Build and execute the overall BDR strategy, including segmentation, territories, outreach strategy, and success metrics.
- Recruit, Mentor, and Retain Top Talent: Hire exceptional BDRs and team managers, build a culture of accountability and curiosity, and create clear career paths into AE or other revenue roles.
- Run an Effective BDR Machine:
- Implement scalable playbooks for outbound prospecting, own qualification, and handoffs to AEs.
- Use data and tooling (Salesforce, Outreach, Gong, etc.) to monitor performance and continuously improve.
- Ensure high-quality pipeline generation through rigorous coaching, enablement, and process consistency.
- Partner Cross-Functionally:
- Collaborate with Marketing to optimize campaign follow-up, lead routing, and messaging alignment.
- Work with Sales and RevOps to ensure territory alignment and fair performance measurement.
- Forecast and Report: Deliver accurate, actionable insights on BDR productivity, conversion rates, and pipeline contribution.
- Innovate: Continuously test new outreach strategies, messaging, and channels to keep the team creative and competitive.
- 5–8+ years in BDR/SDR leadership, ideally at a SaaS company selling to technical or manufacturing audiences.
- Proven experience building or scaling a BDR team from early stages to a repeatable, high-performance function.
- Data-driven operator with deep understanding of metrics like conversion rates, activity quality, and pipeline coverage.
- Exceptional recruiter and coach — passionate about developing and mentoring early-career sales talent.
- Strong communicator who collaborates easily across sales, marketing, and operations.
- Comfortable working in a fast-paced, high-growth environment where playbooks evolve quickly.
- Predictable, high-quality pipeline generation across key segments.
- A clear talent pipeline of top-performing BDRs ready to become AEs.
- Strong collaboration with Marketing and Sales that drives measurable impact on revenue.
- BDR culture that’s competitive, motivated, and continuously improving.
- Travelling to St. John’s
Top Skills
What We Do
Engineers need better tools for working together. CAD and PLM systems aren’t built for the design conversations where collaboration truly happens. So engineers go outside of them, using emails and slideshows to get the job done. But when these critical design discussions live in siloed, manual tools, you’re missing vital insights on why engineering decisions are being made, what needs to improve, and how to steer your people in the right direction.
After struggling with the traditional email, PowerPoint, and screenshot-driven collaboration process used by over 90% of manufacturing teams today, our founders made a decision: if better tools didn’t exist, they’d build them. And so CoLab began.
CoLab is a web-based collaboration tool that lets your team share CAD, provide feedback with full mechanical context, and capture the critical design data that your other systems don’t—giving you a design review and collaboration process that’s standardized, simplified, and twice-as-fast.
Today CoLab is trusted by Fortune 500 companies like Johnson Controls and Hyundai Mobis, who use the platform to accelerate design cycles by 51%, drive continuous improvement, and reduce product costs and changes.
See how we’re changing the way engineers work together at www.colabsoftware.com
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