identifying new markets and revenue streams.
ensure the company's growth is intentional, profitable, and scalable.
Key Responsibilities
• Develop and execute overall business development strategy
• Identify new customers, markets, services, and revenue opportunities
• Build relationships with commercial property owners, facility managers, general contractors, developers, manufacturers, and
other strategic customers
• Develop opportunities for commercial service agreements, replacement projects, construction projects, refrigeration, and other company service offerings
• Maintain a strong pipeline of future opportunities and ensureconsistent follow up
• Develop strategic partnerships and referral relationships that cangenerate long term business
• Represent the company at industry events, customer meetings, networking opportunities, and community events when appropriate
• Provide leadership, accountability, and direction to the sales team
• Establish clear sales goals, expectations, and measurable KPIs
• Monitor sales activity, pipeline, close rates, average sale, gross margin, and other key performance indicators
• Coach sales people on customer relationships, opportunity development, estimating, proposals, presentations, and closing
• Ensure opportunities are properly tracked and managed through Service Titan and other company systems
• Develop a consistent sales process that can be taught, measured, and scaled as the company grows
• Work with operational leaders to ensure sales commitments canbe successfully delivered
• Develop and maintain relationships with QRC’s most important customers
• Establish a structured key account strategy for major commercial customers
• Conduct regular customer reviews to understand upcoming needs and opportunities
• Assist with resolving significant customer issues when executive level involvement is appropriate
• Protect long term customer relationships while maintaining appropriate pricing and profitability
• Evaluate potential new markets, territories, customer segments,and service offerings
• Work with marketing to develop targeted campaigns that support the company's growth objectives
• Identify underserved areas of the market where the company can establish a competitive advantage
• Monitor competitors, market conditions, pricing trends, and industry developments
• Help determine where the company should invest resources to generate the highest long term return
• Develop annual revenue and gross profit goals in coordinationwith the CEO, CFO, and operational leadership
• Maintain visibility into the sales pipeline and provide reliablerevenue forecasting
• Ensure growth opportunities meet the company's profitability expectations
• Evaluate opportunities based on revenue, gross margin, strategicvalue, capacity, and risk
• Avoid pursuing revenue simply for the sake of growth when the work does not meet the company's financial or strategic objectives
• Participate as a member of the senior leadership team
• Help develop the company's three to five year growth strategy
• Work across departments to remove obstacles preventingprofitable growth
• Maintain accountability for commitments, priorities, and companygoals
• Help build the people, processes, and systems required to support the company as the company grows
Performance should be measured using objective results including:
• Total company revenue growth
• Gross profit dollars generated
• New business revenue
• Existing customer revenue growth
• Sales pipeline value
• Pipeline coverage against future revenue goals
• Sales close rate
• Commercial service agreement growth
• Customer retention
• Strategic account growth
• Sales forecasting accuracy
• Sales team performance against individual goals
Qualifications
• Strong understanding of the HVAC, refrigeration, construction,service, or related industries preferred
• Strong financial and business understanding
• Ability to evaluate opportunities based on both revenue andprofitability
• Strong communication, negotiation, and leadership skills
• Ability to hold people accountable while maintaining productiveworking relationships
• Comfortable working directly with customers, executives, fieldpersonnel, salespeople, and operational leaders
• Strong organizational skills with the ability to manage multipleopportunities simultaneously
Leadership Expectations
- Where is the next opportunity?
- Which customers should we be doing more business with?
- What markets should the company enter?
- What services should we expand?
- Where are we leaving revenue on the table?
- How do we make our sales organization stronger?
- How do we grow without sacrificing profitability, customerexperience, or operational execution?
Skills Required
- Proven leadership experience in business development, sales, operations, or a related role
- Strong understanding of HVAC, refrigeration, construction, service, or related industries
- Demonstrated ability to develop relationships and generate new business
- Strong financial and business understanding
- Ability to evaluate opportunities based on revenue and profitability
- Strong communication, negotiation, and leadership skills
- Ability to hold people accountable while maintaining productive working relationships
- Ability to work directly with customers, executives, field personnel, salespeople, and operational leaders
- Strong organizational skills and ability to manage multiple opportunities simultaneously
What We Do
Cogent Analytics is a business management consulting firm committed to serving privately held businesses in the US. Founded in 2014, we've grown from a small team of six to a thriving organization of over 220 dedicated professionals serving Main Street businesses across 36 U.S. states. Our mission is to improve the lives of business owners by providing honest and effective business consulting services. We believe that small to mid-sized businesses are the backbone of our economy and the lifeblood of their communities. Our people-centric approach focuses on the individuals behind the businesses and the communities they serve. At Cogent Analytics, we're more than just a business - we're a family that acts like a business from time to time. We invest heavily in our team, fostering a culture of support, growth, and recognition. We're proud of our A+ Rating with the Better Business Bureau, client testimonials, and lifecycle relationships that are testaments to our ethical business practices. Join us as we continue to champion the cause of the entrepreneur, helping businesses overcome challenges, achieve their full potential, and contribute to the strength and vibrancy of our communities. At Cogent, your business is our business — let's build something together. Website: www.cogentanalytics.com Email: [email protected] Phone: (336) 665-8154
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