Strategy development, partnership acquisition and management
- Develop and implement the strategic roadmap for our partnerships program with a focus on embedded finance opportunities
- Identify high-potential partnership categories and specific targets with clear value propositions based on market research and business objectives; build and manage a pipeline of potential partners; create businesses cases for partnership opportunities
- Initiate and lead partnership discussions, from initial outreach through contract negotiation; structure creative and mutually beneficial partnership agreements with clear performance metrics; be responsible for monitoring and communicating KPIs for partnership success
- Work cross-functionally with product, technology, and marketing teams to align the partnership strategy with the product roadmap; ensure the successful integration of banking services with partner platforms, supported by compelling go-to-market strategies and marketing plans
- Maintain strong relationships with partners to identify expansion opportunities and resolve issues
Partnership marketing development and execution
- Work closely with Marketing to develop and implement comprehensive GTM strategies for different small business segment communities via partnerships
- Work closely with Marketing to optimize channel strategy to reach target communities effectively, ensuring consistent messaging and positioning
- Co-develop the marketing, content and events calendar for specific small business communities with the Marketing team; Lead the planning and execution of key business development events and develop engaging content strategies from product information to thought leadership that speak to target communities
Market Intelligence
- Stay current on fintech trends, emerging players, and evolving customer needs in the small business banking space; Provide regular insights to leadership on partnership landscape and strategic opportunities
- Monitor competitor partnership activities and identify differentiating opportunities
- Represent the company at industry events to identify potential partners and build the company's profile
Let's Talk About You!
- 10+ years’ strategy or business development experience in the B2B space
- Proven track record in small business banking, fintech or B2B SaaS products
- Proven track record of developing and executing successful partnership strategies
- Strong understanding of the small business ecosystem and influencer networks
- Exceptional relationship building and stakeholder management skills; especially ability to influence other teams
- Strong communication skills, both verbal and written. This role involves working with peers, presenting to the senior leadership team and ability to lead multiple and challenging work priorities
- Strategic thinking with strong analytical and execution capabilities
- Experience managing cross-functional projects and initiatives
- Excellent time management and organization skills, ability to self-initiate on projects is essential.
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What We Do
MakeBank on everyday banking: Earn high interest on every dollar Say no to fees No minimum balances Powered by Equitable Bank, a Schedule I Canadian Bank EQB Inc. (formerly Equitable Group Inc.) trades on the Toronto Stock Exchange (TSX: EQB and EQB.PR.C), directly serves over 607,000 Canadians through its wholly owned subsidiary Equitable Bank, Canada's Challenger Bank™, and serves over 200 Canadian credit unions that serve over 6 million of their members with products and services. Equitable Bank has grown to become Canada's 7th largest independent Schedule I bank with over a $119 billion in assets under management and assets under administration, and a clear mandate to drive real change in Canadian banking to enrich people's lives. At Equitable Bank, we are as invested in our employees as we are in our business. That’s why we are consistently recognized as one of Canada's Top Employers – a rating that comes from our 1,800 employees. Equitable Bank’s inclusive, welcoming, and pride-inducing workplace earned it the honour of being recognized as one of the top 50 organizations on the 2023 list of Canada’s Best Workplaces™. Founded over 50 years ago, Equitable Bank provides diversified personal and commercial banking, and through its EQ Bank platform (eqbank.ca), which has been named #1 Bank in Canada for three consecutive years on the Forbes World's Best Banks list for 2021, 2022, and 2023. Equitable Bank website: www.equitablebank.ca EQ Bank website: www.eqbank.ca Specialties Lending, Mortgages, Residential Lending, Commercial Lending, Reverse mortgages, Insurance lending, Equipment leasing , Credit Union, Trust, and Funds Management








