Director Brand Strategy & Head Office

In close alignment with the CBO, orchestrate the definition of PUMA’s future brand strategy: 

• Translate the company’s overarching vision into a brand strategy that wins consumers, strengthens brand equity and accelerates profitable growth  

• Develop and introduce a brand-related insights hub to inspire and accelerate strategic decision-making that reignites brand momentum (“think tank”)  

• In close alignment with the global brand leadership, facilitate the development of the future global brand positioning, architecture, frameworks, priorities and actionable execution plans / toolkits  

Lead by example to demonstrate execution of brand strategy:  

• Identify and manage selected cross-category / cross-functional projects that demonstrate how the brand strategy should be execute across categories / markets  

• Closely collaborate with the global brand functions that are responsible to ensure that the brand strategy is executed alongside the entire brand calendar and across all categories / markets  

• Collect bottom-up feedback resulting from strategy execution and provide required strategic guidance / adjustment of future strategic direction  

Oversee CBO head office as tactical support:  

• Act as a senior sparring partner to the CBO by orchestrating priorities, developing and tracking execution of initiatives and targets, managing operational rhythms, developing impactful communications and handling ad-hoc or high-priority requests  

• Be the drumbeat of the CBO to plan, prepare and support key stakeholders, meetings / milestones and initiatives  

• Lead as “connector” of the Management Board area by effectively driving cross-functional / cross-category collaboration and communication  

Stakeholder Communication & Management:  

• Communicate with internal stakeholders from C-level to peers and operational colleagues across the organization to ensure their needs are met and questions are answered  

• Present commercial strategies and frameworks to various internal parties to drive for high alignment and strategic clarity  

• Drive strong alignment and collaboration with Global Commercial organization, particularly Commercial Strategy, ensuring frequent information sharing  

Team Management:  

• Build and manage high-performing global commercial strategy team that fosters a results-driven and collaborative culture  

• Provide strong leadership, development, and supervision to the team, including the definition of clear objectives and resource allocation  

• Foster best practice exchanges and maintain close relationship with wider Strategy, Transformation and Head Office teams. 

• 10+ years of experience in sporting goods industry in strategic brand roles  

• Proven leadership experience in agile, fast-paced, international environment  

• Consumer-centric strategic thinking & problem solving  

• Strong commercial acumen and understanding of brand building 

• Extensive stakeholder management abilities 

• Proven track record in managing highly complex commercial projects  

• Excellent cross-functional influencing skills 

• Ability to translate insights into strategic direction.