Director of Brand + Media

Why WarriorBabe?
At WarriorBabe, we believe in the power of dedication and personal growth.  You'll be surrounded by a vibrant team that shares your passion for fitness and helping women flourish.  Together, we are on a mission to transform lives and create a community that thrives on empowerment.

Offering personalized macronutrient plans and workout programming, WarriorBabe ensures each woman's unique needs are met.  With one-on-one coaching, a dedicated mobile app, and a vibrant online community, WarriorBabe provides the tools and support necessary for lasting success.  Ideal for women of all ages and fitness levels, WarriorBabe adapts to ensure continuous progress and achievement of fitness goals.

Our Mission

Help 100,000 women regain their personal power and feel confident in their skin.

WarriorBabe is building the category-defining strength and nutrition brand for women in midlife.

As strength training, muscle health, and protein become central to the conversation around women's health, we have an opportunity to lead the movement. We're building an organic growth engine powered by YouTube, social media, community, and an affiliate ecosystem that creates lasting brand loyalty, not just impressions.

We're hiring the leader who will own that vision: building the brand, scaling the media machine, growing the community, and creating an affiliate engine that turns belief into advocacy and advocacy into growth.

What success looks like: an audience-and-community machine that generates 100–200 new VIP clients a day from organic, and can sell out a 50,000-unit product drop in a single day, because the brand asked, not because an ad ran.

Brand architecture. Define what lives under the WarriorBabe master brand versus individual personal brands, and create a connected ecosystem across every channel.

The talent system. Lead the strategy for our internal brand voices—including Nikkiey, Maggie, Andrea, and a growing performance-driven roster—as well as external ambassadors with their own audiences and affiliate partnerships.

Long-form content. Establish WarriorBabe’s YouTube channel as the flagship of our media ecosystem through connected storytelling, recurring series, and differentiated programming for each brand voice. You will also lead the strategic repositioning of our podcast.

The affiliate network. Design and launch a TikTok Shop affiliate program with strong recruitment, activation, retention, and performance systems, building toward category-leading scale.

The launch engine. Build a repeatable playbook for high-impact product launches using affiliate participation, owned-audience conversion, community engagement, and clear performance forecasting.

Community. Design and pilot a named community program, pop-up events, and a city ambassador model that turns audience participation into lasting connection and brand advocacy.

The department. Build the function from the ground up, including a Brand Voice Lead, Organic Lead, Studio Lead, Affiliate & Commerce Lead, and Community & Events Lead, supported by a shared production team.

You're a brand-and-community builder with commerce receipts, not a paid-media direct-response operator, not an agency brand strategist.

You'll thrive here if you've:

• Built a brand audience with receipts — taken a consumer brand or creator network to 1M+ engaged followers or 30M+ monthly views, and can walk through the analytics, the timeline, and what you personally decided.
• Built real community and ambassador programs — thousands of people actively promoting a brand, and you know the mechanics: recruitment, activation, leaderboards, churn.
• Owned a commerce number — TikTok Shop, affiliate revenue, launch/drop revenue, or community-driven sales, and can talk through the math behind a drop you ran.
• Long-form conviction — you see YouTube as a trust engine, not a place to dump podcast clips, and understand connected storylines and watch-time economics.
• Managed multiple faces/talent at once and the risk that comes with it. One-creator, one-voice operators don't fit this seat.
• Builder energy — you're comfortable building the machine while running it: hiring, systems, cadence, with no mature org to lean on in year one.

This probably isn't your seat if:

• Your résumé is brand campaigns without an attributable audience or revenue number.
• You think of organic as a CPM-reduction tactic for paid media.
• Your track record is single-platform, single-format, or single-face.
• You're looking for a playbook to execute rather than one to write.

• Base: $150,000–$225,000, depending on experience.
• Performance comp: quarterly bonuses tied to locked KPIs (consumption, affiliate activation, drop performance, organic VIP clients), structured so the best-in-the-world candidate for this role can earn $340,000+ all-in.
• Structure is flexible — this is one of the highest-leverage roles in the business, and we'll build the plan around the right person.

We move deliberately because this seat has no layer above it to compensate for a wrong hire.

Expect:

1. A deep-dive conversation on your track record — audience, community, and revenue, with the analytics open.
2. A brand-architecture exercise using our real assets.
3. A live math test: walk us to 50,000 units in a day.
4. An org-design and community-strategy session.
5. A short paid working sprint where you'll build an actual 12-month brand & media plan against our assets, and see the actual job before you accept it.
6. Back-channel reference conversations with people who've worked under you.

• Days 1–30: Audit every channel and voice. Deliver the brand architecture decision. Launch key hiring searches. Lock the 12-month scoreboard with the CEO.
• Days 31–60: Launch the connected YouTube slate and relaunch the podcast. Get the affiliate program live with 1,000+ affiliates recruited.
• Days 61–90: Execute your first hyped-announcement drop. Cross 2,500 recruited affiliates. Present your Phase 2 scale plan.