The Role
The Director of Brand Marketing will define and scale Gantri's brand through effective storytelling and strategic marketing across DTC and B2B channels. They will ensure brand consistency and collaboration with Creative, Sales, and Product teams, focusing on brand positioning, integrated launch strategies, and cultural relevance.
Summary Generated by Built In
About
Gantri is building the digital manufacturer for design. We combine software, advanced materials, and local digital factories to produce high-design lighting and furniture on demand. Our mission is to unlock creativity at scale while building a cleaner, more responsive manufacturing system. We are moving from a design-led DTC brand into a broader platform serving designers, brands, and the architecture & interiors community.
Role
We are hiring a Director of Brand to define and scale Gantri’s brand as we expand across DTC and B2B. You will shape how Gantri shows up culturally, commercially, and strategically — translating our digital manufacturing thesis into a design-forward, premium, innovation-led brand.
This role collaborates deeply with Creative, Sales, Growth Marketing, and Product. You will sit at the center of narrative, ensuring brand clarity and consistency as the company scales. This role reports directly to the CEO.
Responsibilities
- Brand positioning & narrative clarity
- Evolve Gantri’s brand positioning as we scale Gantri Made
- Clarify messaging across:
- DTC design customers
- Trade / specifiers
- Brand partners
- Translate complex technology into emotionally resonant storytelling
- Build a clear messaging hierarchy and brand playbook
- Integrated launch strategy
- Lead brand strategy for product launches and platform initiatives
- Partner with Product and Creative to shape go-to-market narratives
- Ensure every launch feels intentional, premium, and culturally relevant
- Build repeatable launch frameworks (drop mentality, fashion calendar discipline)
- Cultural relevance & community
- Develop partnerships with designers, tastemakers, and collaborators
- Shape Gantri’s presence at trade shows, design fairs, and key events
- Elevate Gantri’s brand perception in the architecture & interiors community
- Drive PR strategy and thought leadership
- Brand × Growth alignment
- Partner closely with Growth Marketing to ensure brand and performance reinforce each other
- Improve top-of-funnel awareness and brand search
- Define brand KPIs and measure long-term brand equity
- Cross-functional collaboration
- Work tightly with:
- Creative (visual expression)
- Sales (trade narrative, decks, positioning tools)
- Product (roadmap storytelling)
- Growth (campaign execution)
- Ensure brand consistency across website, sales materials, retail, and partnerships
Requirements
- 8–12+ years in brand marketing during rapid growth
- Experience at a high-growth, design-forward fashion, beauty, or lifestyle brand
- Proven track record scaling brand during periods of rapid growth
- Experience working across DTC and wholesale/trade environments preferred
- Exceptional taste and strong point of view
- Strategic clarity — can define positioning, not just execute campaigns
- Ability to translate innovation into desire
- Strong operator who can ship quickly
- Deep understanding of cultural timing and brand momentum
- Comfortable in a founder-led, fast-moving environment
- Experience working with physical products
What Success Looks Like (in the first 12 - 18 months)
- A clear, category-defining brand positioning - Gantri’s evolution from a design-led DTC brand to a digital manufacturing platform is clearly articulated and codified. The narrative is sharp, differentiated, and consistently expressed across consumer, trade, and partner audiences.
- A breakthrough scaling of Gantri Made - Gantri Made is being scaled with a cohesive, premium, and strategically disciplined approach. The shift is clearly communicated. The story resonates. The framework becomes repeatable, inspiring potential customers.
- Elevated cultural & industry relevance - Gantri becomes meaningfully embedded within the architecture and interiors community — through thoughtful partnerships, strong industry presence, and high-quality press in leading design publications.
- Brand that drives momentum - Brand search, awareness, and top-of-funnel quality improve measurably. Brand and growth reinforce one another. The company builds long-term equity alongside short-term performance.
- Organizational clarity & alignment - Sales, Creative, Product, and Growth operate from a shared narrative foundation. The brand becomes a strategic asset used confidently across every touchpoint.
Why Gantri
- Join a company reimagining manufacturing and empowering the next generation of designers and design brands.
- Be part of a high-impact, design-driven organization creating a new industry.
- Lead design across both digital and physical experiences in a fast-growing, purpose-driven environment.
- Competitive salary, equity, and benefits.
Benefits
- Competitive salary and equity
- Medical, dental and vision insurance
- 401k
- Paid vacation days and paid holidays
- Access to 3D printers for your personal projects
- Monthly team lunches
- And much more
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The Company
What We Do
Gantri is a new kind of design manufacturer. We help designers create high-quality, affordable and sustainable modern designs and sell directly to consumers. Our secret? Manufacturing products on-demand using cutting-edge 3D printing and innovative plant-based materials. Since launching lighting in 2017, we've collaborated with some of world's best designers, studios and brands, including Ammunition, Dims and Muka Design Lab. We’re the winner of Time’s Best Inventions 2020, Fast Company’s Most Innovative in Design 2020, Gear Patrol’s Top 100 Products of 2020, Architectural Digest’s Cleverest Awards 2020 and many other awards.
