The Role
Lead Old Navy's brand marketing for Active & Men's categories, overseeing strategy, campaign development, cross-functional collaboration, and brand impact assessments.
Summary Generated by Built In
About the RoleWe are seeking a creative, collaborative, and passionate brand marketer to lead the multi-billion-dollar Active & Men’s categories at Old Navy at one of the most exciting and pivotal moments for the brand in over 10 years.
As the Director of Brand Marketing–Active, you will be a key leader within the Old Navy Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Marketing, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact for the Active product categories across Men’s, Women’s and Kids categories. You will also drive marketing for the Men’s fashion category, a small but growing business. This role requires a deep understanding of active lifestyle consumer shopping behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our customer. You will be the mini CMO of a billion-dollar category, driving the marketing strategy, planning, and flawless execution in partnership with a world-class cross-functional team.What You'll Do
As the Director of Brand Marketing–Active, you will be a key leader within the Old Navy Brand Marketing team of a multi-billion-dollar fashion retail company. Reporting to the VP of Brand Marketing, you will be responsible for defining and executing brand strategies that drive engagement, cultural relevance, and business impact for the Active product categories across Men’s, Women’s and Kids categories. You will also drive marketing for the Men’s fashion category, a small but growing business. This role requires a deep understanding of active lifestyle consumer shopping behavior, seasonal storytelling, and multi-channel marketing to ensure our brand resonates with our customer. You will be the mini CMO of a billion-dollar category, driving the marketing strategy, planning, and flawless execution in partnership with a world-class cross-functional team.What You'll Do
- Category Strategy & Positioning: Lead the development of the Active product marketing positioning, seasonal strategies, messaging and campaign narratives tailored to our customer segments. Own end-to-end campaign execution, including the development of impeccable marketing briefs that define campaign vision, success metrics, target audience, channel strategy and amplification tactics
- Marketing Campaign Development: Partner with creative, digital, retail, growth and media teams to develop compelling, 360 marketing campaigns that drive brand awareness, engagement, and conversion. Ensure Old Navy consistently shows up with cultural credibility and impact across launches, activations, and campaigns.
- Cross-Functional Collaboration: Serve as lead steward of the brand internally and externally, ensuring all channels and departments are working toward the same brand vision and Old Navy’s personality shines through in everything we do. Work closely with design, merchandising, e-commerce, styling and retail teams to ensure brand messaging aligns with business objectives and customer needs.
- Social & Content Strategy: Partner with Social, PR and Influencer team to drive culturally relevant and trend-forward storytelling, ensuring our brand is engaging and inspiring for our active shopper.
- Create Tentpole Moments: Transform select launches and drops into high-visibility cultural milestones that deliver both brand impact and commercial success. Identify opportunities where brand storytelling, creative execution, and cultural value can be amplified.
- Drive the brand sports marketing strategy: Leverage sport as a community connector: Build-out and own the sports marketing strategy to support our overarching business objectives and create heat for the brand.
- Act as Cultural Integrator: Serve as the connective tissue between teams, ensuring cohesion in how the brand shows up across moments, audiences, and customer touchpoints.
- Inspire & Lead Teams: Guide agencies, creatives, and producers to think boldly, move quickly, and deliver measurable results that strengthen brand equity, deepen brand love, and drive growth.
- Measure, Report, Optimize. Lead reporting on brand initiatives, partnering on campaign effectiveness metrics and brand health measurement solutions that demonstrate the impact of brand programs. Partner with the digital/performance marketing team to align on awareness, acquisition, conversion and retention objectives and strategies that help unlock growth and customer lifetime value. Champion customer insights; develop an understanding of customer mindsets, attitudes, and behaviors.
- 15+ years of experience in brand marketing, with a focus on fashion, retail, or consumer lifestyle brands.
- Deep understanding of women’s consumer behaviors and cultural trends.
- Proven track record of developing and executing high-impact brand marketing campaigns across digital, social, and traditional channels.
- Strong leadership skills with experience managing cross-functional teams and external partners.
- Exceptional storytelling and creative sensibility with a passion for women’s and fashion content.
- Ability to navigate a fast-paced, matrixed organization and drive alignment across teams.
- Data-driven mindset with experience leveraging insights to inform marketing strategies.
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The Company
What We Do
In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands.
Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco.
Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next.
Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead.
We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.
