Director - Brand & Marketing

Rishihood University · Sonipat, NCR · Full-time

This is the top Brand & Marketing role at the university reporting into university leadership (Vice-Chancellor's Office). You will lead one integrated function: brand, marketing, communications, outreach, and admissions growth. Your job is to make them one engine, where every story we tell and every rupee we spend compounds into both reputation and enrolment.

Concretely, you own three outcomes:

Reputation. What does the market believe Rishihood is, and is that belief becoming more true and more widely held each year? You are accountable for our narrative, our share of voice, and how we are perceived by students, parents, educators, media, and peer institutions.

Enrolment. Right-fit applicants, at the right cost, at the volume each school needs to thrive. You own the full funnel, from first awareness to enrolled students; and the efficiency of the money that moves people through it.

Systems. A team, a set of processes, and a body of creative work that get measurably better every cycle, so that growth does not depend on ever-increasing spend.

Set and drive the university's brand and marketing strategy, and translate it into an annual plan with clear targets across awareness, applications, and enrolment. Own positioning and messaging for the university and its constituent schools, sharpening what makes each distinctive without fragmenting the parent brand.

1. Lead the admissions-growth engine: performance marketing, lead generation, funnel design, nurturing and conversion, and the counselling/admissions team's marketing support. Sit close to the data: CAC, funnel conversion at each stage, cost per enrolled student, channel ROI; and let it drive where the next rupee goes.
   

2. Own communications and PR: media relationships, thought-leadership placement for our founders and faculty, crisis communication, and the university's public voice across earned and owned channels.
   

3. Build the content and digital machine: website, social, video, creator and influencer partnerships, student and alumni storytelling, email, and campaigns, so that Rishihood shows up consistently and memorably wherever prospective students and parents are looking.
   

4. Drive outreach: schools, educators, counsellors, events, and partnerships that put Rishihood in front of the right communities at scale.
   

5. Build and lead the team. Hire, structure, and grow a marketing, communications, and admissions-marketing group; set the standard for creative quality and analytical rigour; and manage the budget with real accountability for return.
   

Someone who has done this at scale. Typically 10+ years in brand, growth, or integrated marketing, with a meaningful stretch owning a full function and a P&L-sized budget, ideally in education, consumer, D2C, or another environment where marketing is directly accountable for a demand number.

You are equally comfortable with a brand deck and a funnel dashboard. You can write and judge great creatives, and you can tell within a week whether a campaign is working from the numbers.

You've built and led teams, and people do their best work for you. You have a point of view on how a challenger brand wins against larger, older, better-funded incumbents.

You care about education. You'll be selling something that shapes young people's lives, to parents making one of the biggest decisions of their lives, which deserves honesty more than the hype.

You are shaping how a genuinely new kind of university is understood across India, at the moment it is being built. The mandate is broad, the leadership access is direct, and the results will be visible in something real: the students who choose to come here and the impact they create.

A short note on how you'd approach one of the three outcomes above will get our attention faster than a standard cover letter. Please mail the note to [email protected]