Director B2C Lifecycle Marketing

Job Description:
Reporting to the VP, Digital Marketing, this person will play a pivotal role in driving B2C and SMB customer engagement, retention, and lifetime value through strategic lifecycle marketing initiatives. Using your expertise in data-driven marketing strategies and customer journey optimization, this position will be responsible for developing and implementing campaigns aimed at cultivating retention, enhancing the customer experience, and boosting revenue growth via personalized communications. This role will collaborate closely with cross-functional teams, using insights for effective campaigns and targeted discount strategies to improve customer retention and achieve growth across KPIs.
Who you're committed to being:

• You love to think creatively and keep an innovative attitude. You have a passion for staying ahead of industry trends and driving continuous improvement.
• You can use your interpersonal skills to influence at all levels of an organization to help lead partner dynamics across teams.
• You love data and rely on data to make key decisions.
• You enjoy mentoring and developing a team of marketing professionals, fostering a culture of creativity, collaboration, and excellence.

What you'll do:

• Develop and implement comprehensive lifecycle marketing and discount strategies across various customer stages and personas to enhance customer engagement, retention, lifetime value and win-back.
• Lead the planning, implementation, and optimization of multi-channel marketing campaigns across email and other relevant channels.
• Use customer segmentation, data analyses, and employ A/B testing to deliver personalized and targeted communications throughout the customer journey.
• Define key performance metrics and develop reporting mechanisms to track the effectiveness of lifecycle marketing campaigns and track measurement through each customer touchpoint.
• Partner with Analytics, MarTech and Ops, and Product Marketing team to amplify customer communication and experience.
• Responsible for the development of creative briefs and campaign proofing customer segmentation version matrices to communicate end-to-end campaign requirements to the Creative and CRM Ops teams.
• Work closely with the core marketing teams - Creative, Site & Optimization, Media, Martech & Ops and External Communications - to ensure lifecycle strategies fall in line within integrated campaigns.

Experience you'll bring:

• Two or more (2+) years leading teams.
• Three or more (3+) years of B2B SaaS product marketing experience.
• Experience targeting enterprise tech leaders.

Requirements:

• A successful track record in developing and driving successful lifecycle marketing campaigns, while also able to drive retention and enhance customer experience through intentional planning and seamless execution.
• An extraordinarily strategic problem solver and communicator with an inquisitive mind that is able to be both in the details and at a high level.
• Strong analytical skills and can translate data and insights into actionable strategies and initiatives.
• Experience with marketing automation platforms (Marketo) and customer data platforms.
• Bachelor's degree in Marketing, Business Administration or related field.

Why you'll love working here:

• We're remote- and hybrid-friendly
• We're mission driven and values guided
• We have a strong commitment to diversity and belonging
• We cultivate a culture of trust, autonomy, and collaboration
• We're lifelong learners and champion team member growth and advancement
• We've got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:
We're Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud product, teams can develop critical skills, improve processes and gain data-driven insights.
We're a community of growth seekers and lifelong learners who are out to do big things that make a difference in people's lives, and we're looking for curious, talented people to join us. Our culture of trust, autonomy, and genuine collaboration create an environment where you'll grow as a human and as a professional. Because to us, your growth is our growth, and vice versa.
Physical and Mental Requirements
Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.
EEOC Statement
Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.
For more information on Pluralsight's commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.