Director of B2B Demand Generation

Job Description:

Pluralsight is seeking a Director of Demand Generation to lead B2B marketing strategy and execution, partnering with regional sales teams to drive pipeline and revenue growth! This role will define and implement go-to-market strategies for our enterprise B2B business, overseeing awareness, pipeline generation, and revenue acceleration.

Reporting to the VP of B2B Marketing, the ideal candidate has extensive demand generation experience, thrives in a data-driven environment, and is skilled in scaling lead generation programs.

Who you’re committed to being:

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns

• When communicating you are self-aware, insightful, and proactive.

• You are self-motivated and committed to achieving goals.

• Problem-solver and the ability to see the big picture.

• You believe in continuous improvement and request frequent feedback from others.

What you’ll do:

• Develop and execute a B2B demand generation strategy across all segments (Scale, SMB, Commercial, Enterprise, Strategic) to drive engagement, pipeline, and revenue.

• Own the marketing funnel from awareness to bookings, optimizing performance at each stage for maximum ROI.

• Analyze market trends, customer data, and campaign performance to refine and optimize demand generation strategies.

• Collaborate with Lifecycle Marketing to create multi-channel holistic campaigns aligned to pipeline and booking goals.

• Stay up-to-date on B2B marketing trends and technologies, continuously testing and optimizing tactics to drive innovation.

• Partner with Digital, Media, Brand, Product, and Marketing Operations teams to create targeted ABM and demand generation programs across the prospect and customer lifecycle.

• Build and execute campaigns to grow digital B2B programs.

• Build strong relationships with sales leadership to ensure marketing initiatives align with revenue goals.

• Design and implement nurture programs to increase customer engagement, conversion, and retention.

• Use ICP segmentation, data-driven insights, ABM strategies, and A/B testing to deliver personalized and targeted messaging.

• Collaborate with the Brand and Product Marketing teams to deliver relevant content that resonates across persona segments

• Collaborate with Business Development and Marketing Ops to optimize lead flow and achieve funnel conversion targets.

• Provide exceptional customer service to internal and external stakeholders

• Build structure, process and accountability into all demand generation programs and activities

• Lead and mentor a global team, fostering collaboration and accountability to achieve results.

Experience you’ll bring:

• Proven ability to lead and drive business growth for entire regions/segments.

• Strong experience working cross-functionally across sales, business development, integrated marketing, customer marketing, and marketing operations.

• Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel.

• Extensive skills using CRM systems (e.g., Salesforce), marketing automation (e.g., Marketo), ABM tools (e.g., DemandBase), and data tracking (e.g., Tableau).

• Demonstrable success managing demand gen programs across earned (SEO/SEM, website, email), paid (search, event sponsorships, social), and owned channels (web, webinar, podcast).

• Proven success in working closely with BDR teams.

• Data acquisition and management knowledge to support lead nurturing and outbound campaigns.

• Highly quantitative with a very strong understanding of data.

• A desire to work both at a strategic level and tactically on projects and campaigns.

Requirements:

• Requires a minimum of 12 years of related or equivalent experience; or 8+ years and an advanced degree.

• 6-8 years of marketing experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles.

• Excellent decision-making skills in regards to allocating marketing spend.

• Excellent organizational and project management skills, able to manage multiple projects and tight deadlines.

• Exceptional written, verbal, and interpersonal communication skills.

Travel Requirements:

While Pluralsight operates under a remote and hybrid work model, we believe that in-person connection and collaboration are important. Recurring travel to our HQ in Utah may be required depending on the role and team member location.

Why you’ll love working here:

• We’re remote- and hybrid-friendly

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

We’re Pluralsight, the technology workforce development company that helps teams build better by knowing more and working better together. Using our Skills, Flow, and Cloud products, teams can develop critical skills, improve processes and gain data-driven insights.

Learning and development are at the core of who we are. We’re out to help every technologist build better, and we’re looking for curious, talented people to help us inspire and empower the tech workforce to achieve their goals. Our culture of autonomy, continuous learning, and collaboration creates an environment for growth and empowers us to drive impact through innovation.

Physical and Mental Requirements:

Work is performed in an office (or home office) environment and requires the ability to operate office equipment and keyboards. Sedentary work. Repetitive work. Ability to perform tasks related to documentation, data analysis, transcription and extensive content analysis. Learn new tasks, remember processes, complete tasks independently, and make timely decisions in the context of a workflow.

EEOC Statement

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $125,700 - $155,200 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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