Director, Athleta Communications

Reposted 11 Days Ago
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Folsom, CA, USA
In-Office
Senior level
eCommerce • Fashion
The Role
As Director of Athleta Communications, you will develop content strategies, enhance brand messaging, support executive communications, and guide engagement initiatives to support business objectives.
Summary Generated by Built In
About the RoleIn this role, you will support Athleta’s acceleration and impact by building and developing innovative internal and external content strategies to support the company’s long-range plan. You will support the next phase of Athleta’s chapter of being a female-centered brand, designed for her whole life.
You will be part of the communications team and closely collaborate with internal and external partners to plan, develop, implement, and evaluate strategic brand communications. You will develop a deep understanding of the business and leverage your understanding of industry trends to shape stories that convey the company’s priorities, values, and market position.
The communications support model will be focus around Executive Communications (Brand CEO and President), Meetings (company-wide meetings, external speaking opportunities), Employee Engagement initiatives, Editorial and Social Media and Media Relations (business press).What You'll Do
  • Partner with the business to build a narrative that communicates our company’s business objectives, culture, and values to our employees, prospective employees, shareholders, and customers
  • Design, edit, and oversee the distribution of internal and external communication materials, including program communications, presentations, FAQs and fact sheets, press materials, speeches, articles, and social content
  • Provide guidance and support to executive management for internal and external meetings
  • Evaluate fit with target audience to ensure comprehension Implement metrics to evaluate effectiveness of communication plan delivery
  • Develop standards and guidelines for style and content
  • Collaborate and lead others in key initiatives and their implementation
  • Responsible for planning, budget, and end results; set policies and strategic direction for area/team
Who You Are
  • Ability to drive cultural and/or change initiatives, and position a brand/company as a great place to work
  • Creative, innovative, and curious; ability to move from concept to ideation to execution; strong bias for action
  • Ability to prioritize, multitask, and oversee multiple concurrent projects and workstreams with various business partners
  • Excellent written, verbal and advisory skills, including speechwriting experience; proven track record of delivering exceptional written work
  • Evaluate sometimes complex situations using multiple sources of information (internal and external sources

Skills Required

  • Experience in developing communication strategies
  • Strong written and verbal communication skills
  • Speechwriting experience
  • Ability to manage multiple projects
  • Experience collaborating with executives
Am I A Good Fit?
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The Company
Bristol
11,000 Employees
Year Founded: 1969

What We Do

In 1969, Don and Doris Fisher opened the first Gap store on Ocean Avenue in San Francisco. They wanted to make it easier to find a great pair of jeans, and they did. Their denim and records store was a hit, and it grew to become one of the world’s most iconic brands. Today we’re represented in more than 1400 stores in over 40 countries, and online. We have headquarters in New York, London, Shanghai, Tokyo, and, of course, San Francisco. Our unique aesthetic is optimistic cool, elevated American style. Our clothes are crafted with care, with focused attention to thoughtful design. We believe in staying true to our heritage while creating what’s next. Don and Doris Fisher always wanted to “do more than sell clothes.” They wanted to support the people who ran their company, to be active in their communities, and to have a positive impact on the world. Their vision helped transform retail, and we’re still following their lead. We stand for freedom and possibility for all; we champion diverse ideas that transcend generations, geographies and genders.

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