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As the Director of Analytics, you will serve as a strategic advisor and technical partner, driving data maturity and digital measurement excellence for our most complex clients. Sitting at the intersection of advanced measurement, web and app analytics, and marketing technology architecture, you will craft robust measurement and data strategies that empower data-driven decision-making.
In this leadership role, you will guide high-impact client engagements while also partnering closely with growth and pitch teams to secure new business. If you are experienced with designing scalable analytics ecosystems, unearthing actionable customer insights, and scaling modern measurement frameworks, this position offers an extraordinary platform to influence client growth and shape our agency’s strategic marketing and experience analytics offering.
Key ResponsibilitiesLead Discovery & Shape Strategy:
Facilitate executive and stakeholder discovery workshops.
Assess technology maturity, organizational challenges, and capability gaps.
Identify opportunities across web/app, customer data, personalization, and journey orchestration.
Translate technical findings into clear business value and actionable recommendations.
Design Future-State Solutions:
Develop strategic roadmaps that drive client business objectives.
Quantify solution value via ROI, efficiency gains, and accelerated time-to-market.
Architect cross-platform solutions within the broader marketing technology ecosystem.
Deliver compelling business cases, architectural diagrams, whiteboarding, and integration concepts.
Partner with Sales & Client Teams:
Collaborate with partnership sellers, account managers, and technical SMEs.
Support business development via technical storytelling and solution positioning.
Advise on partnership licensing and growth opportunities.
Build client trust through strategic consultation and thought leadership.
Drive Innovation & Practice Excellence:
Stay at the forefront of analytics technologies, privacy, AI capabilities, and digital experience trends.
Create reusable frameworks, business case models, and discovery approaches across engagements.
Mentor, upskill, and share knowledge with teammates to elevate overall practice maturity.
Data Solution Architecture: Proven experience designing and architecting scalable cross-platform data and marketing technology solutions, with demonstrated success driving value from martech investments.
Agency/Consulting Experience: Proven track record delivering client solutions within a digital agency or consulting environment.
Analytics Platforms: Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms.
Tag Management: Hands-on complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection.
Cloud & Data Strategy: Experience collaborating with data engineers and data scientists to mature clients' utilization of marketing and experience data.
Customer Data Platforms (CDPs): Experience with CDPs, identity resolution strategy, and hands-on or strategic configuration of platforms like Segment, mParticle, or Adobe Experience Platform (AEP).
Server-Side & CAPI: Experience with server-side tagging and Conversion APIs (CAPI).
Modern Measurement: Understanding of Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
Mobile Measurement: Experience with Mobile Measurement Platforms (MMPs) such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase.
Platform Partnerships: Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud.
Enterprise Tech Suites: Familiarity with Google Marketing Platform (SA360, DV360, CM360).
30/60/90-Day Milestones: Successfully complete client discovery workshops, establish trusted relationships with key client stakeholders, and deliver initial analytics capability assessments.
Strategic Roadmaps: Define and execute phased data maturity roadmaps that drive measurable ROI and accelerated time-to-value for enterprise accounts.
Commercial Impact: Partner with pitch and sales teams to secure new business, expand existing partner scope, and demonstrate clear efficiency gains for client investments.
Practice Growth & Mentorship: Develop reusable strategic frameworks, upskill team members, and elevate overall team capabilities across data strategy and activation.
Skills Required
- Experience designing and architecting scalable cross-platform data and marketing technology solutions
- Demonstrated success driving value from marketing technology investments
- Experience delivering client solutions within a digital agency or consulting environment
- Deep familiarity with measurement, data collection, and activation programs using GA4, Adobe Analytics, Amplitude, or similar platforms
- Complex implementation experience with Google Tag Manager, Tealium iQ, or Adobe Data Collection
- Experience collaborating with data engineers and data scientists to mature clients' use of marketing and experience data
- Experience with customer data platforms, identity resolution strategy, and configuration of Segment, mParticle, or Adobe Experience Platform
- Experience with server-side tagging and Conversion APIs
- Understanding of Marketing Mix Modeling, Multi-Touch Attribution, and incrementality testing
- Experience with mobile measurement platforms such as AppsFlyer, Adjust, or Branch, and app analytics via Firebase
- Experience navigating vendor partner ecosystems such as Google Marketing Platform or Adobe Experience Cloud
- Familiarity with Google Marketing Platform products including SA360, DV360, and CM360
Jellyfish (jellyfish.com) Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Jellyfish (jellyfish.com) and has not been reviewed or approved by Jellyfish (jellyfish.com).
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Leave & Time Off Breadth — Feedback suggests PTO and holidays are generous, with occasional extra company-wide days and some rollover flexibility. This breadth of time off is often viewed as a standout element of the package.
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Flexible Benefits — Feedback suggests hybrid/remote options and flexible work arrangements are meaningfully available. Job materials and role descriptions underline the ability to work away from the office part of the time.
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Retirement Support — Feedback suggests a 401(k) with a company match is available in the U.S. Some accounts describe the match as strong for the agency market, with immediate vesting noted.
Jellyfish (jellyfish.com) Insights
What We Do
Jellyfish is a new kind of marketing performance company for the platform world, where success demands a creative, multi-platform mindset. We help brands thrive, by navigating, connecting, and harnessing the platforms that drive growth. We’re more than the same logo over every door. Our unique global structure combines platform understanding with tech, media, creativity, and data expertise. We make amazing things happen at the pace the platforms demand. We’re proud to help shape the future of some of the world’s best brands - from ecommerce and CPG, to entertainment and gaming. Our unique, decade-long, multi-region Google partnership delivers across GMP, Cloud, and Training. We’re a Salesforce Consulting Partner, and one of the industry’s most extensively certified teams across Amazon. We can help you unlock your full potential across Meta technologies across the globe. Including training, creative, paid social, and analytics We know how important it is to find, develop, and deploy the best digital talent. So we’re equally passionate about giving our talent a platform to perform, which everyone can shape and make their own as they progress. From nurturing diverse new talent within our Jellyfish Academy, to investing in proprietary technology that can cast and connect the best teams, globally and seamlessly. If you want to find out more about our latest career opportunities - wherever you are in the world - do get in touch.
