Director, Analytics Insights

Job Description

Who We Are 

Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service.  Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain’s New York Business and Los Angeles Business Journal. Together we are building a place of belonging. 
 
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.  

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.  

What You’ll Do  

• 5%- Help build the team to develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner.   

• 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.  

• 5%- Must be able to peel through the layers of reported data, disregarding the unnecessary, and deliver analysis and insight in a constructive and concise manner both internal and external client constituents. 

• 85%- Must be able to manage client expectations successfully throughout multiple engagement 

Who You Are 

You will go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. You will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients.  A strong business acumen and superior client service skills are a must. Also a supporter and advocate of diversity, equity and inclusion. 

Key Behavioral Competencies: 

• Strong analytical skills are required, including the ability to analyze raw data, draw conclusions, and summarize actionable recommendations and their forecasted outcomes/implications. 

• Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement 

• Excellent verbal and written communication skills, with ability to convey and package technical findings in layman’s terms 

Preferred Skills & Experience 

• Prior experience building teams and managing, training and mentoring junior staff on all aspects of digital analytics / measurements and recommendations  

• Expert knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics 

• Exposure to mobile, social, tablet measurement approaches as well as understanding of role of multi-touch attribution in media evaluation  

• Proven track record identifying on-going opportunities to productize revenue generating analytic solutions and sell into internal and external clients 

• Experience building customized multi-channel attribution models either internally built or leveraging leading platforms (VisualIQ, Adometry, Convertro, C3) 

• Expertise in: 

• Ad-servers and verification tools (i.e. Google Marketing Cloud, DoubleVerify) 

• Demand Side Platforms (e.g. The Trade Desk) 

• Site and app analytics (i.e. Google Analytics, Kochava) 

• Social listening (e.g. Netbase) 

• Data Management Platforms (e.g. Neustar) 

• Research Vendors (i.e. Kantar, YouGov) 

• Microsoft Office Suite (Word, Excel, PowerPoint) 

• Data visualization tools (e.g. Tableau) 

• Self-serve analytics platforms (e.g. Alteryx) 

• Scripting languages and relevant packages (e.g. R & tidyr) 

• Integrated development environments (e.g. RStudio) 

• SQL to query relational databases 

• Microsoft Excel and Powerpoint 

• Market Mix Modeling 

• Python 

• Experience managing and coordinating efforts across various teams/offices  

• Deep Sr. Level Relationships with qualitative digital metric companies preferred (Vizu, Dynamic Logic, ComScore, Dimestore, Symphony IRI) 

Certificates, Licenses and Registrations  
N/A 

Physical Activity and Work Environment 

N/A  

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The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer. 

Horizon Media is proud to be an equal opportunity workplace.  We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range

A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education,  licensure/certifications, and qualifications for the role.  As an organization, we take an aptitude and competency-based hiring approach.  We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.