Director AI PLG

Reposted 8 Hours Ago
Be an Early Applicant
Hiring Remotely in Canada
Remote
Senior level
Software
The Role
Lead AI strategy and execution, implementing customer automation, refining data governance, and driving engagement through AI-driven experiences.
Summary Generated by Built In

About WorkSpan


The next era of growth is being driven by business interoperability. Cloud, genAI, solutions combining services and software- more and more, companies outpace their competition not just through building superior products, but by creating stronger partnerships, paths to market, and better business models for winning together. Cloud providers, service providers, tech partners and resellers are teaming up to win more deals together through co-selling.
WorkSpan is building the world’s largest, trusted co-selling network.
WorkSpan already has seven of the world’s ten largest partner ecosystems on our platform and $50B of customer pipeline under active management. AWS, Google, Microsoft, MongoDB, PagerDuty, Databricks and dozens of others trust WorkSpan to accelerate and amplify their ecosystem strategies.
With a $30M series C and backing from world class investors Insight Partners, Mayfield, and M12, WorkSpan is poised to drive the future of B2B. Come be a part of it.
Join our team for the opportunity to:
●    Own your results and make a tangible impact on the business
●    Develop a deep understanding of GTM working closely with leadership across sales & marketing
●    Work with driven, passionate people every day
●    Be a part of an ambitious, supportive team on a mission

About the role:

  • Key Responsibilities
AI Infrastructure & Platform Strategy
  • Design and maintain an AI technology stack that supports automated customer life cycles and product-led engagement.
  • Unify customer data into a definitive system of record to power all automated communications and buyer journeys.
  • Evaluate and implement AI tools and data constructs that solve specific friction points in the freemium and trial conversion process.
  • Establish data pipelines and model governance to ensure reliable, scalable, and automated insights.
PLG AI Enablement & Support
  • Implement AI-driven experiences within the application to communicate directly with users based on real-time behavior.
  • Develop AI-powered health monitoring and expansion strategies to drive engagement beyond the initial sales meeting.
  • Scale operations through automation, focusing on "human-in-the-loop" workflows rather than managing a large manual team.
  • Provide recommendations to product and marketing teams on building the foundation for new, automated GTM motions.
Cross-Functional AI Strategy
  • Serve as the AI subject matter expert, "charting the path" for growth by translating business requirements into technical AI solutions.
  • Conduct a 90-day "listening tour" to map out current onboarding processes, data availability, and build customer empathy.
  • Establish performance metrics and continuously optimize AI models based on business outcomes and ROI.
Required Experience
  • 5+ years in revenue, sales, or marketing operations with recent, hands-on experience implementing AI tools.
  • PLG Background: Proven experience at a Product-Led Growth company, ideally at the Series C stage.
  • Technical Acumen: Strong background in data analysis, aligning data models, and evaluating model performance.
  • Mindset: Data-driven and experimentation-minded with specific experience in freemium/trial conversion models.
  • Execution: A "scrappy" approach to execution with the ability to manage vendor relationships and lead change management.

Skills Required

  • 5+ years in revenue, sales, or marketing operations
  • Hands-on experience implementing AI tools
  • Proven experience at a Product-Led Growth company
  • Strong background in data analysis
  • Specific experience in freemium/trial conversion models
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The Company
HQ: Foster City, CA
188 Employees
Year Founded: 2015

What We Do

WorkSpan is the #1 co-sell management network that empowers companies to turbocharge and scale their co-sell revenue growth. Partnership and Sales teams use WorkSpan’s secure SaaS solution to collaborate with partners on deals, exchange co-sell referrals from inside their CRM, manage shared pipeline, and track performance on a live dashboard. As the industry’s leader in Ecosystem Business Management, we power the top 10 business ecosystems in the technology and communications industry today, managing over $50 billion in joint pipeline, 6x faster speed to market for joint solutions, and 2x partner manager productivity. Customers include Microsoft, Cisco, SAP, VMware, HPE, Accenture, Ericsson, Citrix, Red Hat, and others.

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