Iru

Director, AI-Driven Marketing

Posted 3 Days Ago

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Miami, FL, USA

Hybrid

Senior level

Artificial Intelligence • Information Technology • Software

The Role

Leads marketing priorities, operating cadence, cross-functional initiatives, AI agent deployment, marketing automation, context and design systems, CRO, lifecycle programs, and AI impact measurement. Partners with the Head of Marketing across product marketing, demand generation, brand, content, and marketing operations while driving AI adoption, quality assurance, and funnel performance.

Summary Generated by Built In

About Iru

Iru is the AI-powered security & IT platform used by the world’s fastest-growing companies to secure their users, apps, and devices. Built for the AI era, Iru unifies identity & access, endpoint security & management, and compliance automation—collapsing the stack and giving IT & security time and control back.

Iru is backed by some of the smartest investors in tech—General Catalyst, Tiger Global, Felicis, Greycroft, and First Round Capital. In July 2024, Iru raised $100 million from General Catalyst, valuing the company at $850 million. Customers include Cursor, Vercel, Bumble, Plaid, Glean, Apollo, Replit, and Mercor, and Iru partners with industry leaders such as ServiceNow and AWS. Iru was named to Forbes’ America’s Best Startup Employers 2025 list for employee engagement and satisfaction.

The Opportunity:

Marketing is being rebuilt around AI, and we want to lead that shift, not follow it. We’re looking for a technical, AI-native marketing leader to be a strategic partner to our Head of Marketing and help design how a modern marketing org operates.

As Director, AI-Driven Marketing, you’ll drive priorities and operating rhythm across the marketing org, and lead day-to-day execution as a trusted extension of marketing leadership. You’ll also architect our agentic marketing systems: the agents, workflows, shared context, and design system that let a lean team move with the speed and output of a much larger one. You’ll go deep in Claude and the wider AI ecosystem, and you’ll know marketing well enough to point those tools at the problems that matter most.

How You Will Make a Difference Day to Day:

Partner with the Head of Marketing to set priorities, run the operating cadence, and drive execution across product marketing, demand gen, brand, content, and marketing ops.
Lead cross-functional initiatives and special projects that don’t have a natural home, and see them through from idea to impact.
Design and deploy AI agents and automations that do real marketing work in production, from research and content to campaign ops, reporting, and lifecycle.
Connect Claude and the broader tool stack (agents, skills, MCP connectors, APIs, and automation platforms) into a unified marketing engine.
Build and maintain the marketing context layer: positioning, messaging, ICPs, personas, competitive intel, and brand voice, structured so people and agents work from the same source of truth.
Own the marketing design system, including templates, components, and brand standards, so AI-assisted creative stays high-quality and on-brand at scale.
Drive AI fluency and adoption across the team through playbooks, training, and QA frameworks, with human review where it matters.
Lead the CRO roadmap and lifecycle programs across the website, trials, and nurture.
Define how AI impact is measured (speed, output, pipeline, CAC, and payback) and report it clearly to leadership.

Minimum Qualifications:

Marketing Domain Expertise: 7+ years in B2B SaaS marketing. You speak the language across demand gen, product marketing, brand, and ops, and you understand how GTM systems and the funnel fit together.
Leadership: 3+ years leading marketing teams or programs, with a track record of driving work through others and influencing senior stakeholders.
Builder Experience: Background as an early marketing leader at a startup, building programs, teams, and systems from zero.
Agentic Workflows: Proven experience designing and shipping AI agents or automations that run real marketing workflows, not just pilots.
AI-Native Operator: Deep daily use of Claude and similar tools, with strong prompt and context engineering skills.
Technical Fluency: Comfortable with APIs, automation platforms (n8n, Zapier, Make, or similar), and stitching tools together across a stack.
Martech & Analytics: Hands-on with HubSpot and GA4, and fluent in funnel metrics, attribution, and CRO.
Operating Rigor: Experience running planning cycles and operating cadences, and turning ambiguity into clear priorities.

Nice-to-Haves:

Claude Ecosystem: Experience with Claude Skills/Projects, the Claude API, Claude Code, or building MCP integrations.
Broader Stack: Familiarity with Salesforce, Clay, Figma, and BI or attribution tools.
Design Systems: Experience owning brand or design systems, ideally with AI-assisted creative production.
Security / IT Market: Background marketing to IT, security, or technical buyers.

Benefits & Perks

Competitive salary

Hybrid work environment (3 days in office per week)

100% individual and dependent medical + dental + vision coverage

401(K) with a 4% company match

20 days PTO

Iru Wellness Week the first week in July

Equity for full-time employees

In-office lunch stipend provided

Up to 16 weeks of paid leave for new parents

Paid Family and Medical Leave

Modern Health mental health benefits for individuals and dependents

Fertility benefits

Working Advantage employee discounts

Onsite fitness center

Free parking

Exciting opportunities for career growth

We are excited to be serving a significant need for a fast-growing market, and are proud of the high-performing team we have brought together so far. If you’re someone who wants to engage in new, exciting projects that will challenge your skills in the best way possible, we would love to connect with you.

At Iru, we believe in fostering an inclusive environment in which employees feel encouraged to share their unique perspectives, leverage their strengths, and act authentically. We know that diverse teams are strong teams, and welcome those from all backgrounds and varying experiences.

Iru is proud to be an equal opportunity employer committed to diversity and inclusion in the workplace. Qualified applicants will be considered for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, physical or mental disability, protected veteran or military status or any other status protected by applicable law. #LI-Hybrid

Skills Required

7+ years of experience in B2B SaaS marketing across demand generation, product marketing, brand, and marketing operations
3+ years leading marketing teams or programs
Experience as an early marketing leader building programs, teams, and systems from zero
Proven experience designing and shipping AI agents or automations for production marketing workflows
Deep daily use of Claude and similar AI tools, with strong prompt and context engineering skills
Technical fluency with APIs, automation platforms, and connected marketing technology stacks
Hands-on experience with HubSpot and GA4, plus fluency in funnel metrics, attribution, and conversion rate optimization
Experience running planning cycles and operating cadences and translating ambiguity into clear priorities
Experience with Claude Skills or Projects, the Claude API, Claude Code, or MCP integrations
Familiarity with Salesforce, Clay, Figma, and business intelligence or attribution tools
Experience owning brand or design systems, preferably with AI-assisted creative production
Marketing experience with IT, security, or technical buyers