Its scoring software and analytics have become an essential ingredient in the creative and media decisions of the world’s largest marketers and agencies, as they strive to drive business results through improved creative effectiveness. As the leader in creative data, Vidmob’s influence lies in its partnerships and integrations across the digital ad ecosystem, its dozens of proprietary models, and in operating the industry’s most robustly instrumented human-reinforcement learning model for creativity.
We are seeking a driven and experienced Director of Agency Partnerships to help develop and execute a strategic partnership program that drives growth through our agency network. In this role, you will be responsible for all aspects of our agency partnerships, from strategy development to partner activation and ongoing success. You will leverage your expertise in the advertising industry and strong relationship-building skills to cultivate collaboration with agencies, fostering integrated solutions that benefit both our company and their clients.
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Develop and implement a comprehensive agency partnership strategy that aligns with the company's overall business objectives, with a specific focus on bridging the gap between media and creative teams
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Identify, cultivate and maintain relationships with agency partners across the industry in the US; represent Vidmob at industry events and conferences to build awareness and attract new partners
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Help agencies develop more integrated solutions that bring together media and creative services, with the aim of improving overall effectiveness and ROI for clients
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Provide leadership, guidance, and support to the agency partners to ensure their success in integrating and promoting Vidmob solutions to their clients
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Collaborate with the VP, Agency Partnerships, Sales and Marketing teams to develop and execute joint go-to-market strategies with agency partners
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Work closely with internal stakeholders to ensure that our partnership programs are aligned with our product development roadmap, and that the needs of our agency partners are being met
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Analyze and report on the performance of our agency partners, and use insights to continually optimize our partnership program
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7+ years of experience in agency partnerships, business development, or channel management within advertising
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Strong understanding of agency dynamics and the media & creative landscape
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Proven track record of building and managing successful agency partnerships that deliver results
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Excellent communication and relationship-building skills, with the ability to build rapport with senior agency leadership
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Analytical mindset with a focus on data-driven decision making
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Ability to work independently and collaboratively in a fast-paced environment
Compensation Range: $170K - $200K
What We Do
Vidmob is the creative data company. Its AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob’s approach to using creative data drives brand consistency, reduces creative and media waste, and increases overall business performance across the funnel. As the industry pioneer and leader in creative data, the power of Vidmob’s platform lies in its integrations across the digital ad ecosystem, its analysis of every creative attribute – combined with their associated performance – for over 18 million ad creatives and its unique approach combining human insight and machine data.
A portion of every dollar Vidmob receives helps provide access to technology through product donation and technology education through its 501 (c)(3) Vidmob Gives. The company has received over $210 million in venture funding, backed by industry leaders like Adobe, and has received numerous awards including Ad Age’s Best Places to Work and Digiday’s Most Innovative Technology Award.
Why Work With Us
Vidmob is a mission-driven organization, donating over 1% annually to Vidmob Gives, a 501c3 committed to giving back to our communities through service work, donations, and the development of pro bono creative for nonprofits. Learn more about Vidmob at www.Vidmob.com and Vidmob Gives at www.Vidmob.gives.
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