About the Role:
The Director, Advanced Data & Measurement Solutions will define and execute Tubi’s long-term strategy for advanced measurement, attribution, and outcomes intelligence. This leader will transform measurement from a campaign-by-campaign reporting function into a scalable business capability that enables experimentation, optimization, continuous learning, and revenue growth.
This role serves as the strategic business leader for measurement and outcomes capabilities by defining strategic priorities, methodologies, attribution strategy, partner ecosystem, commercialization, and cross-functional initiatives while partnering closely with Product, Engineering, Data Science, Privacy, and Sales to bring new capabilities to market.
Working across Product, Engineering, Data Science, Measurement, and Commercial teams, this leader will help shape Tubi’s evolution toward an interoperable Outcomes Intelligence Platform by identifying the capabilities Tubi should uniquely own, guiding strategic platform investments, integrating best-in-class partner solutions, and enabling scalable products that help advertisers measure, optimize, and improve business outcomes.
This is a hybrid role based out of our New York City office. You must be willing to travel to our New York City office four days/week.
What You'll Do:
Measurement Strategy & Outcomes Intelligence- Develop and lead Tubi’s long-term strategy for advanced measurement and outcomes intelligence.
- Define the strategic vision for experimentation, outcome measurement, optimization, and continuous learning.
- Identify the capabilities Tubi should build versus partner for, ensuring investments align with long-term competitive differentiation.
- Champion measurement as a strategic revenue enabler that drives advertiser value and business growth.
- Define business requirements and strategic priorities for attribution capabilities that connect Tubi exposure to behavioral outcomes.
- Partner with Product, Engineering, and Data Science to support the development of attribution models that power first-party audience creation, campaign optimization, platform optimization, and measurement products.
- Prioritize attribution initiatives based on advertiser demand, commercial opportunity, technical feasibility, and long-term strategic value.
- Partner with Product and Product Marketing to define, execute, and evaluate pilot programs and beta launches for new attribution-driven capabilities.
- Identify opportunities to operationalize attribution insights across audience products, optimization workflows, and advertiser reporting.
- Serve as the primary Measurement stakeholder partnering with Product, Engineering, Data Science, and Product Marketing on the Outcomes Intelligence Platform roadmap.
- Translate business priorities, advertiser needs, and measurement methodologies into clear business requirements.
- Influence platform priorities while respecting Product ownership of product strategy and Engineering ownership of technical implementation.
- Partner with Data Science to evolve experimentation methodologies, attribution frameworks, optimization models, benchmarking, and predictive insights.
- Collaborate with Privacy and Legal to ensure measurement capabilities are interoperable, privacy-safe, and aligned with evolving industry standards.
- Partner with Sales, Product Marketing, and Client Solutions to bring new measurement capabilities to market and accelerate adoption.
- Support strategic advertiser and agency engagements by articulating Tubi’s outcomes intelligence strategy and measurement capabilities.
- Partner with Measurement and Data Partnerships leadership to evaluate, prioritize, and onboard strategic measurement, identity, commerce, and attribution partners.
- Develop commercialization strategies that make measurement easier to buy, easier to operationalize, and easier to scale.
- Establish best practices, enablement materials, and strategic narratives that position Tubi as a leader in outcomes intelligence.
Your Background:
- 10+ years in advertising measurement, media analytics, ad technology, data strategy, or outcomes measurement.
- Deep expertise across:
- Experimentation & Incrementality
- Demographic and Behavioral Audiences
- Outcome Attribution Methodologies
- Clean Rooms
- Identity Resolution
- Privacy-enhancing technologies
- Experience working with Product, Engineering, and Data Science organizations to launch technical capabilities.
- Experience developing measurement strategy for streaming, digital media, or advertising technology.
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#LI-Hybrid
Pursuant to state and local pay disclosure requirements, the pay range for this role, with final offer amount dependent on education, skills, experience, and location is listed annually below. This role is also eligible for an annual discretionary bonus, and various benefits including medical/dental/vision, insurance, a 401(k) plan, paid time off and other benefits in accordance with applicable plan documents.
Tubi is a division of Fox Corporation, and the FOX Employee Benefits summarized here, covers the majority of all US employee benefits. The following distinctions below outline the differences between the Tubi and FOX benefits:
- For US-based non-exempt Tubi employees, the FOX Employee Benefits summary accurately captures the Vacation and Sick Time.
- For all salaried/exempt employees, in lieu of the FOX Vacation policy, Tubi offers a Flexible Time off Policy to manage all personal matters.
- For all full-time, regular employees, in lieu of FOX Paid Parental Leave, Tubi offers a generous Parental Leave Program, which allows parents twelve (12) weeks of paid bonding leave within the first year of birth, adoption, surrogacy, or foster placement of a child in addition to applicable government leave program(s) and FOX’s short-term disability policy. This time is 100% paid through a combination of any applicable state, city, and federal leaves and wage-replacement programs in addition to contributions made by Tubi.
- For all full-time, regular employees, Tubi offers a monthly wellness reimbursement.
Boldly built for every fandom, Tubi is a free streaming service that entertains over 100 million monthly active users. Tubi offers the world's largest collection of Hollywood movies and TV shows, thousands of creator-led stories and hundreds of Tubi Originals made for the most passionate fans. Headquartered in San Francisco and founded in 2014, Tubi is part of Tubi Media Group, a division of Fox Corporation.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.
Skills Required
- 10+ years in advertising measurement, media analytics, ad technology, data strategy, or outcomes measurement.
- Deep expertise in Experimentation & Incrementality.
- Deep expertise in Demographic and Behavioral Audiences.
- Deep expertise in Outcome Attribution Methodologies.
- Experience with Clean Rooms.
- Experience with Identity Resolution.
- Experience with privacy-enhancing technologies.
- Experience working with Product, Engineering, and Data Science to launch technical capabilities.
- Experience developing measurement strategy for streaming, digital media, or advertising technology.
- Willingness to work hybrid out of New York City office four days per week.
Tubi Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Tubi and has not been reviewed or approved by Tubi.
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Healthcare Strength — Medical, dental, and vision start from day one with multiple plan options under the parent-company framework; a high employer premium share and added supports like HSA funding and mental‑health resources strengthen coverage.
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Retirement Support — A 401(k) with matching plus an additional company contribution and a student‑debt program that counts eligible payments toward matching indicate robust long‑term savings support.
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Parental & Family Support — A dedicated 12 weeks of paid parental bonding leave, along with backup care and adoption/surrogacy reimbursements, provides meaningful family assistance.
Tubi Insights
What We Do
Tubi, a division of FOX Entertainment, is an ad-supported video-on-demand service with more than 40,000 movies and TV shows in the U.S., including a growing library of Tubi Originals, 145+ local and live news, sports and entertainment channels, and 400+ entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free. Tubi is available in the U.S. on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, LG TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 4 & 5, Xbox One & Series X|S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv.
