The Role
The Director of Ad Sales will drive revenue growth through managing advertisers and agencies for App Campaigns, focusing on mobile advertising solutions, and developing sales strategies to meet targets.
Summary Generated by Built In
At Plunic, we blend best-in-class technology and datalogy to build one of the most dynamic customer acquisition platforms out there. Our revolutionary technology provides high-value to brands across multiple consumer verticals.
We are a group of hustlers, passionate techneurs and incredible data scientists committed to helping brands achieve their goals. Started with 5 core members, the team presently is 100+ with its headquarters in the United States.
About the Role
We are looking for an experienced Ad Sales professional with strong expertise in App Campaigns, mobile advertising, and performance-driven digital sales. The candidate will be responsible for driving revenue through direct advertisers, agencies, and app-focused marketing solutions.
The ideal candidate should have strong relationships within the mobile app ecosystem and hands-on understanding of app install campaigns, user acquisition, performance marketing, and programmatic/mobile ad solutions.
What will you do as a Director - Ad Sales (App Campaigns):
- Drive revenue growth through acquisition and management of advertisers and agencies for App Campaigns.
- Sell mobile advertising solutions including:
- App Install Campaigns
- User Acquisition (UA)
- Performance Marketing
- CPI / CPA / CPC campaigns
- Retargeting solutions
- Build and maintain relationships with media agencies, brands, app advertisers, and performance marketers.
- Identify new business opportunities across Gaming, Fintech, E-commerce, EdTech, OTT, and D2C sectors.
- Work closely with Ad Operations, Programmatic, and Account Management teams to ensure smooth campaign delivery and optimization.
- Develop sales strategies to achieve monthly and quarterly revenue targets.
- Understand advertiser KPIs including ROAS, installs, engagement, retention, and conversions.
- Prepare sales forecasts, pipeline reports, and revenue analysis for leadership review.
What are we looking for:
- 8-10 years of experience in Digital Ad Sales / Mobile Advertising / App Campaign Sales.
- Strong understanding of:
- Mobile advertising ecosystem
- App install campaigns
- DSPs & Ad Networks
- Programmatic advertising
- Performance marketing metrics
- Existing relationships with:
- Media agencies
- Performance agencies
- App advertisers
- Brand marketing teams
- Experience working with platforms/tools such as:
- Meta App Campaigns
- Appsflyer / Adjust / Branch
- Strong communication, negotiation, and stakeholder management skills.
- Proven track record of achieving sales and revenue targets.
About our parent brand - Z1 Tech:
Z1 Tech (Great Place to Work-Certified™) is a technology first company which strives to innovate digital advertising and marketing to streamline automation in favour of humankind. Our mission is to build for the future. We believe in trying to play where the technology is going, not where it has been. This has enabled us to bet on the future and build successful brands like VDO.AI, Receptix, Jnee and NewsD. Our offices are located in New York and in India (Gurugram).
We're committed to creating a dynamic work environment that values diversity and inclusion and represents employees across various skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations, and gender identities.
Skills Required
- 8-10 years of experience in Digital Ad Sales / Mobile Advertising / App Campaign Sales
- Strong understanding of the mobile advertising ecosystem
- Existing relationships with media agencies and performance agencies
- Experience working with platforms/tools such as Meta App Campaigns
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The Company
What We Do
Z1 Tech is a technology-first company that aims to revolutionize digital content consumption experiences. Our quest started in 2015 to provide future-proof solutions to businesses and empower them in a technologically-dominated environment. Through collaborative efforts of more than 200 innovators spread over 4 countries, we have successfully created revolutionary brands like VDO.AI and Plunic. Our products and services stream over 5 petabytes of content, impacting 25 million people every day. We strive towards increasing our workforce, partners, and brand awareness by 3X every year.
