Director of Paid Media and Sling Acquisition Strategy

Company Summary
EchoStar builds solutions that help families and communities stay connected. We'll launch your career and empower you to change lives.
Our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV. We serve millions of customers with offerings ranging from satellite to streaming services and global to personal networking solutions.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
Job Duties and Responsibilities
We are seeking a visionary, results-driven Director of Paid Media and Sling Acquisition Strategy to drive profitable new subscriber growth for our DISH TV and Sling TV video brands. This critical leadership role is focused on accelerating customer acquisition, expanding market share, and significantly strengthening our competitive position within the streaming industry.
The ideal candidate is a strategic marketer with strong analytical acumen and a passion for managing media execution. You will oversee the integration of acquisition strategy, paid media and advanced analytics to build a world-class acquisition engine.
Key Responsibilities

• Strategic Acquisition & Forecasting: Define and execute the long-term growth strategy. Own the acquisition forecasting models to predict subscriber growth and optimize budget allocation across all digital channels.
• Paid Media Leadership: Direct the planning and execution of high-scale performance marketing media to drive positive ROI.
• Media Analytics & Optimization: Utilize a rigorous data-driven approach to monitor performance. Collaborate with data science teams to refine media attribution and leverage consumer insights into actionable growth strategies.
• Vendor & Platform Management: Establish and grow strategic relationships with key agency and media partners.
• Team Leadership: Mentor and lead a high-performing marketing team. Cultivate a culture of rapid testing, continuous optimization, and professional development.
• Cross-Functional Collaboration: Serve as a thought leader within the organization, aligning acquisition efforts with Brand, Creative, and Product teams to ensure a seamless end-to-end customer journey.

Skills, Experience and Requirements

• Experience: 10+ years of progressive experience in digital marketing, with at least 5 years in a senior leadership role overseeing large-scale media budgets.
• Industry Expertise: Proven success in performance marketing and subscriber acquisition, preferably within a fast-paced subscription or streaming environment (DTC, Telecom, or Tech).
• Analytical Mindset: Exceptional ability to translate commercial insights and raw data into breakthrough marketing strategies.
• Leadership: Demonstrated ability to influence at the executive level and lead cross-functional teams in a high-growth environment.
• Education: Bachelor's degree in Marketing, Business, or a related field; MBA preferred.

Visa sponsorship not available for this role
Salary Ranges
Compensation: $185,000.00/Year - $225,000.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact [email protected] if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement , Pay Transparency , EEOC Know Your Rights ( English / Spanish )