We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position summary
As a Digital Product Owner, you will be delivering digital web experiences for the strategic, fast-growing Medicare business at Aetna. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems within a content management system that increase engagement and lead quality, and delight audiences. The Digital Product Owner will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences, and ensure successful market launch of new products and features.
This role sits within the Aetna Marketing Technology and Digital Experiences group (Aetna MarTech).
Your job responsibilities will be to:
- Act as a Product Owner for a Scrum team, driving the team to execute on the product roadmap
- Manage and prioritize ongoing inbound project requests from multiple business owners
- Work closely with cross-functional partners in design, technology, product, and operations to define and refine business requirements
- Lead end-to-end website launches, from requirements gathering to post-launch analysis
- Lead product update rollouts across experiences and manage customizations required by multiple stakeholders
- Meet all control requirements to ensure successful, compliant product launches
- Manage relationships with both your department leaders, business owners, IT organization, Customer Experience SMEs, and creative teams
Who you are:
- Organized - You know what it takes to stay focused and organized to handle multiple projects at once, spanning multiple teams in a matrixed environment. And you’re comfortable problem solving and making decisions on your own
- Collaborative – You enjoy working cross functionally and you know how to communicate (both verbally and in writing) with a wide variety of audiences
- Flexible - You're at home leading Agile teams, know how to guide iterative optimization using A/B testing and personalization strategies
- Tech-Forward – You are comfortable with the Adobe stack [AEM (Adobe Experience Manager)], Target, Customer Journey Analytics). You’ve had exposure to different technology platforms and can talk integrations when needed. You also have an interest in AI and automation and how you can leverage to improve productivity and the customer experience.
- Dynamic - You have a high tolerance for change and can prioritize multiple competing demands. You know how to keep lots of balls in the air and not let anything slip through the cracks
- Inspired- You think building stuff is exciting, you believe helping people achieve positive health outcomes is amazing, and you bring that passion to work every day
Required Background and Qualifications:
- 3+ years’ experience in corporate or agency setting, ideally in a highly regulated industry with evidence of success and increasing levels of responsibility
- At least 1 year of agile web product owner experience, defining stories, populating, and prioritizing backlogs with product tools (JIRA or Rally)
- Adept at problem solving and decision-making skills
- Adept at collaboration and teamwork
- Adept at execution and delivery (planning, delivering, and supporting) skills
- Communicates for impact
- Strong interpersonal skills
- Detail oriented
Preferred Qualifications:
- 1 year of product management experience in a B2C and/or a regulated industry
- Experience with the Adobe stack (AEM, Target, Customer Journey Analytics)
- Experience in a highly matrixed or enterprise organization
- Familiarity with agentic work management tools
Educations:
Bachelor’s degree or equivalent experience
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$101,970.00 - $222,480.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
Skills Required
- 3+ years of experience in a corporate or agency setting
- Experience in a highly regulated industry with increasing levels of responsibility
- At least 1 year of Agile web product owner experience
- Experience defining user stories and populating and prioritizing backlogs
- Experience with product management tools such as JIRA or Rally
- Problem-solving and decision-making skills
- Collaboration and teamwork skills
- Execution and delivery skills
- Effective communication skills
- Strong interpersonal skills
- Detail-oriented work style
- Bachelor’s degree or equivalent experience
- 1 year of product management experience in a B2C or regulated industry
- Experience with Adobe Experience Manager, Adobe Target, or Customer Journey Analytics
- Experience in a highly matrixed or enterprise organization
- Familiarity with agentic work management tools
CVS Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about CVS Health and has not been reviewed or approved by CVS Health.
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Healthcare Strength — Health coverage includes medical, dental, and vision with HSA-eligible options, free preventive care, virtual care, and access to MinuteClinic services. Mental-health resources such as counseling support are emphasized, and coverage is often considered solid for full-time colleagues.
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Retirement Support — A dollar-for-dollar 401(k) match up to 5% after one year and an Employee Stock Purchase Plan are consistently highlighted in Total Rewards materials. Feedback suggests retirement programs are a meaningful strength within the overall package.
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Wellbeing & Lifestyle Benefits — Wellbeing offerings include up to 20 no-cost counseling sessions per issue, backup care, tuition assistance, and substantial in-store discounts, alongside broader wellness tools. These everyday perks expand value beyond base pay and can be especially meaningful for full-time schedules.
CVS Health Insights
What We Do
CVS Health is the leading health solutions company that delivers care in ways no one else can. We reach people in more ways and improve the health of communities across America through our local presence, digital channels and our nearly 300,000 dedicated colleagues – including more than 40,000 physicians, pharmacists, nurses and nurse practitioners. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications, or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by improving access, lowering costs and being a trusted partner for every meaningful moment of health. And we do it all with heart, each and every day.
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