Hearst Television is seeking a Digital Traffic Specialist to own the execution and quality control of digital advertising orders across the station portfolio. This role is dedicated entirely to digital trafficking to include queue ownership, order validation, and escalation. This role reports to the Sr Manager, Digital Campaign Operations.
This role requires in-office presence at Hearst Television's Charlotte hub.
Key Responsibilities
Digital Order Trafficking & Queue Ownership
- Own the digital trafficking queue end to end: receive, validate, and enter digital orders and copy instructions using DMI, DQC, and DAT.
- Implement and QA digital creative, tags, and targeting across ad-serving platforms; including Google Ad Manager to ensure orders launch accurately and on schedule.
- Manage day-to-day pacing and delivery of digital orders while flagging discrepancies and reporting issues.
Quality Control & Escalation
- Apply standardized intake and validation checks to catch order-input errors and copy mistakes before they're keyed into station systems.
- Serve as the escalation point for digital order issues, coordinating directly with Station DCS and Digital Sales Managers (DSMs) to resolve discrepancies.
- Document recurring issues and feed them back into process, training, and automation improvements.
DCS & Station Partnership
- Partner with Station and Central DCS teams on order handoffs, coverage, and continuity for digital work.
- Provide clear, responsive communication to stations and sales teams on order status, changes, and turnaround.
Process & Automation
- Work within Hearst's digital order intake and copy-instruction automation tools, helping validate output and improve automated workflows (including DAT) against manual fallback processes.
- Support the shift toward exception-based work as automation absorbs routine trafficking tasks.
Reporting
- Track and report on turnaround time, first-pass quality, and Pushback rate for the digital queue.
- Surface trends and recommend process changes to the Manager, Digital Traffic Operations.
Qualifications
- 1–3 years of experience in broadcast traffic, digital traffic, order entry, or digital campaign operations.
- Strong attention to detail and comfort managing a high-volume, deadline-driven queue.
- Experience with digital order-entry/trafficking systems strongly preferred; willingness to learn required for candidates without direct exposure.
- Familiarity with digital ad-serving platforms (e.g., Google Ad Manager) a plus.
- Excellent written and verbal communication skills, with the ability to work cross-functionally with stations, sales, and Digital Operations.
- Comfortable working with Excel/Google Sheets and ticket- or queue-management tools.
- Collaborative team player comfortable sharing workloads and backing up teammates.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
Skills Required
- 1-3 years of experience in broadcast traffic, digital traffic, order entry, or digital campaign operations.
- Strong attention to detail and ability to manage a high-volume, deadline-driven queue.
- Experience with digital order-entry or trafficking systems.
- Willingness to learn digital order-entry or trafficking systems.
- Familiarity with digital ad-serving platforms such as Google Ad Manager.
- Excellent written and verbal communication skills.
- Ability to work cross-functionally with stations, sales, and Digital Operations.
- Comfort working with Excel, Google Sheets, and ticket- or queue-management tools.
- Collaborative teamwork and willingness to share workloads and back up teammates.
- Ability to work in-office at Hearst Television's Charlotte hub.
Hearst Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hearst and has not been reviewed or approved by Hearst.
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Healthcare Strength — Healthcare coverage is described as comprehensive, including medical plan choice, full in-network preventive coverage, dental and vision, telemedicine, prescription coverage, and fertility resources. Mental-health resources and other wellbeing services (e.g., therapy sessions, crisis support, virtual physical therapy, and chronic-condition programs) further strengthen the health offering.
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Retirement Support — Retirement support is positioned as meaningful through a 401(k) plan with company matching and Hearst covering plan administration fees. Performance bonuses are also noted as available in some roles, adding an additional rewards component beyond base pay.
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Leave & Time Off Breadth — Time-off benefits include paid holidays, paid sick days, and vacation time with a commonly cited annual range, alongside paid parental leave and family medical leave. A remote work program and flexibility signals are also included as part of the overall rewards experience.
Hearst Insights
What We Do
Hearst is a leading global, diversified media, information and services company with more than 360 businesses. Its major interests include ownership in cable television networks such as A&E, HISTORY, Lifetime and ESPN; global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; transportation assets including CAMP Systems International, a major provider of software-as-a-service solutions for managing maintenance of jets and helicopters; 33 television stations such as WCVB-TV in Boston and KCRA-TV in Sacramento, California, which reach a combined 19 percent of U.S. viewers; newspapers such as the Houston Chronicle, San Francisco Chronicle and Times Union (Albany, New York); more than 300 magazines around the world, including Cosmopolitan, ELLE, Men's Health and Car and Driver, and digital services businesses such as iCrossing and KUBRA; and investments in emerging digital entertainment companies such as Complex Networks.
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