Digital Storytelling Lead

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
75K-85K Annually
Mid level
Greentech • Social Impact • Energy • Renewable Energy
The Role
Leads digital storytelling and social content for a climate-focused nonprofit. Creates video, graphics, written content, newsletters, blogs, and event assets; manages social calendars, publishing, influencers, approvals, workflows, analytics, and performance reporting. Translates complex climate research into accessible stories while collaborating with communications, program, event, and partner teams.
Summary Generated by Built In

About The New York Climate Exchange 

The New York Climate Exchange (The Exchange) is a new nonprofit that unlocks climate solutions at speed and scale by activating a broad, multi-stakeholder model. Our diverse coalition of partners — committed and prepared to collectively disrupt the status quo — incorporates local and global perspectives on climate change from academia, the private sector, and community-level organizations; this multidisciplinary coalition speaks to the collaboration necessary to unlock integrated and scalable approaches to climate change. While The Exchange will be headquartered at a dedicated campus on Governors Island, its spirit and influence extends beyond the Island into New York City and across the country and world. 

Position Summary 

We're looking for someone with equal parts creative and operational. You understand how stories spread, what makes people stop scrolling, and how to turn complex climate research and partner activity into real conversation. You'll help evolve and strengthen The Exchange’s narrative. 

Position-related Responsibilities 

  • Create original short-form video, graphics, carousels, and written content that showcases our programs, fellows, partners events, and progress around our climate campus on Governors Island 

  • Turn announcements, program launches, research findings, and moments like Climate Week NYC into timely, high-impact content 

  • Own the social content calendar and posting cadence on Instagram, LinkedIn, and YouTube, balancing proactive storytelling with announcement-driven content and adapting for new platforms as we grow 

  • Proactively identify and build relationships with influencers and creators in the climate, finance, and urban policy spaces, and partner with them to extend the reach 

  • Source and showcase stories from our partners, fellows, students, and community members that feel authentic and human 

  • Collaborate with our communications director, events associate, program leads, and partner institutions to surface stories worth amplifying, while keeping content consistent with our brand standards 

  • Comfort with social publishing, analytics tools, and project management systems (experience with video editing tools and native platform editors a plus) 

  • Strong organization skills with ability to work independently and manage competing priorities 

  • Contribute to The Exchange’s monthly newsletter, blog, and website content, and produce press-ready assets (photos, b-roll, fact sheets) in coordination with our PR efforts 

  • Capture and repurpose content from events to reach larger audiences 

  • Build social listening practices, stay ahead of platform trends, and pitch new content ideas and campaigns to leadership 

  • Shepherd content through partner and internal approvals, build scalable production workflows, track performance, and report learnings clearly 

Position-related Qualifications 

  • 3-5 years creating and managing social and digital content for a mission-driven, high-visibility organization or brand (experience with nonprofit, higher ed, climate, science, or human-design thinking a plus) 

  • Strong platform-native instincts for Instagram, LinkedIn, and YouTube, with a clear sense of what performs and why 

  • Content creation skills: sharp copy, designer briefs, video storyboards, and shooting and editing compelling content on a phone or camera 

  • Strong editorial judgment: you know which stories matter, when to post, and when to hold back 

  • The ability to translate technical or research-heavy topics into accessible, engaging stories 

  • The ability to move fast without sacrificing quality or accuracy 

  • Genuine interest in climate, sustainability, and making cities more resilient and livable 

  • Strong cross-functional communication skills, with comfort in ambiguity, multi-partner approvals, and a growing program 

  • Camaraderie: you enjoy the nonprofit hustle and working as a team 

Additional Information 

Reports to: Director of Communications
Location: New York, NY (hybrid); Full-time
Salary range: $75,000–$85,000 annually

Equal Employment Opportunity 

The New York Climate Exchange is an Equal Opportunity Employer. 

The Exchange provides equal employment opportunities to all employees and applicants for employment without regard to unlawful considerations of race, color, creed, religion, gender, sex, national origin, ancestry, citizenship status, genetic information, military or veteran status, age, physical or mental disability, or any other classification protected by applicable local, state, or federal laws. 

Due to the high volume of applications received, The Exchange is unable to provide individual feedback. Only shortlisted candidates will be contacted. 

A Note to Prospective Applicants 

Research indicates that men tend to apply for jobs when they meet approximately 60% of the criteria, while women and people from other marginalized groups may be more likely to apply only when they meet all of the stated qualifications. 

If you are passionate about The Exchange’s mission and believe you have the skills, experience, judgment, and potential to be successful in this role even if you do not check every box, we encourage you to apply. We would appreciate the opportunity to consider your application. 

Skills Required

  • 3-5 years creating and managing social and digital content for a mission-driven, high-visibility organization or brand
  • Strong platform-native instincts for Instagram, LinkedIn, and YouTube
  • Sharp copywriting, designer briefs, video storyboards, and the ability to shoot and edit content using a phone or camera
  • Strong editorial judgment regarding story selection, timing, and content quality
  • Ability to translate technical or research-heavy topics into accessible, engaging stories
  • Ability to move quickly without sacrificing quality or accuracy
  • Genuine interest in climate, sustainability, and making cities more resilient and livable
  • Strong cross-functional communication skills and comfort with ambiguity, multi-partner approvals, and a growing program
  • Experience with nonprofit, higher education, climate, science, or human-centered design organizations
  • Experience with social publishing, analytics tools, project management systems, video editing tools, and native platform editors
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The Company
33 Employees
Year Founded: 2023

What We Do

The New York Climate Exchange is a nonprofit consortium led by Stony Brook University that is developing a climate campus on Governors Island. It brings together 48 partners to accelerate climate solutions through research, education, an innovation hub, job training, public programs, and early-stage innovator support. Its mission is to address pressing local and global climate challenges while helping communities respond to climate change.

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