Digital Sales Manager is responsible for directing the local sales team with multi-platform solutions that both drive client results and station revenue.
- Develops and executes sales strategies which result in exceeding revenue targets in both digital and linear
- Works with Account Executives and clients developing results driven marketing solutions across multiple platforms including linear, digital, news integration and sponsorships
- Attends sales calls with Account Executives to develop new accounts and maximize existing accounts
- Be an effective educator/trainer both internally and externally on multi-platform solutions and reporting metrics
- Prepares and leads weekly sales meetings
- Manages sales assistants
- Assists with the recruitment of talented sales professionals
- Prepares budgets and approves related department expenses
- Works closely with Accounts Receivable and sales team to maintain current collections
- Manages Digital inventory and effective pricing
- Performs other duties as assigned
Requirements & Skills:
- Bachelor’s Degree in Marketing, Advertising, or equivalent combination of education and work-related experience preferred
- Minimum three-years’ experience in media sales, preferred linear and digital
- Current knowledge of digital ad technology, online ad serving, Google Analytics, social platforms
- IAB and/or Google AdWords certification a plus
- Proficiency in MS Office products required
- Experience with Wide Orbit, CRM software, Nielsen and ComScore are a plus
- Excellent communication skills, both verbal and written
- Occasional travel required; available to work extended hours if needed
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Top Skills
What We Do
Nexstar Media Group is the largest TV station operator in the country. With the reach of 171 full power television stations in 100 markets addressing nearly 38.9% of US television households, and a diversified, growing digital media operation, Nexstar Media Group offers superior audience engagement across all media devices and local broadcast television’s unrivalled influence on consumers’ purchasing and political decisions.
In 20 years, Nexstar has grown from a single station to the nation’s largest television company. This growth is fueled by an organization-wide commitment to delivering exceptional service to our communities and outstanding results for our advertisers.
From the very beginning, Nexstar has cultivated an organization-wide commitment to providing superior, unique local content that is relevant to each of the communities it serves, while offering local businesses, advertisers and brands the ability to engage and connect with local communities.
