Digital Sales and Marketing Manager

About the Company:

In Alfa Laval, we are every single day contributing to a more sustainable future for our planet through engineering innovation. Our global team designs and implements the refining, recycling and purifying process that allows our customers to be better themselves. You will find our work in leading applications for water purification, clean energy, food production, waste processing, pharmaceutical development and much more. The people of Alfa Laval enjoy the freedom to pursue ideas and the resources to see those ideas to become reality, in an environment that welcomes drive, courage and diversity. The result is a company where we all can be very proud of what we do.

Our core competencies are in the areas of heat transfer separation, and fluid handling. We are dedicated to optimizing the performance of our customers' processes. our world-class technologies, our systems, equipment, and services must create solutions that help our customers stay ahead.

Please feel free to peruse our website www.alfalaval.com

The position / About the Job:

Owning the local digital strategy and channels. Responsible for the development, implementation, tracking, and optimization of the long-term digital strategy and short-term activation across all digital channels to ensure brand positioning and business generation. Designs, execute and monitor digital activities coming from marketing plan to meet prioritized business needs. Lead for activating local online sales strategy to accelerate digital transformation. 

• Be an individual contributor with a strategic mindset – be willing to do hands-on work while planning most effective digital interventions for business growth and customer experience
• Convert business goals and customer insights into omni-channel marketing plans, in collaboration with business, commercial excellence, content and strategic planning team members
• Be responsible for creating and tailoring compelling content for digital effectiveness, in collaboration with the content and communications team
• Be the cluster representative in the global digital marketing community – be the voice of region and collaborate with central teams to drive common goals
• Collaborate with marketing colleagues and through continuous testing and iteration, share growth hacks, digital marketing guidelines and best practices across the organization
• Design, plan, own and execute digital marketing activities across relevant digital channels based on marketing priorities
• Be the champion for sales and marketing automation in the cluster and drive adoption
• Consistently explore new or emerging MarTech trends, and platforms and proactively provide recommendations to management and stakeholders
• Provide thought leadership and drive full funnel digital marketing activities across the customer journey touchpoints - evaluate conversion points and optimize user funnels
• Measure and report performance of all digital activities, evaluate against KPIs, and optimize approach where needed
• Utilize strong analytical ability to identify trends and insights to optimize digital spends and performance
• Partner with local stakeholders to identify online sales target audience, product availability and user experience
• Drive online sales activity with other key local stakeholder and ensure alignment with global strategy
• Drive digitalization for channel partners

Who you are:

• A self-starter and ‘do-er’ driven by a willingness to create value for the team and the organization
• You have sharp business focus and ability to deliver impact through digital marketing efforts
• You have strong and clear communication and presentation skills with the maturity to communicate to a matrixed, cross-cultural, cross-functional team set-up
• You are a strong team player and enjoy collaborating and taking others along
• Are creative in coming up with new ideas and new ways of doing things
• You are resourceful in getting things done, often within the constraints of limited resources and budgets
• You able to connect-the-dots and show cross functional thinking, incorporating a ‘customer-first’ approach in how you design and execute digital marketing campaigns
• You are able to take complex data and focus on the most important aspects to solve problems and move forward

• You act with confidence and clarity
• You are able to quickly build fruitful networks inside and outside the organization
• You challenge self and others to reach higher levels of performance in ways that triggers personal growth.

Workplace & Reporting

The position is located at India Customer Center at Dapodi, Pimpri Chinchwad. The position reports to Head of Marketing, India Cluster

Experience/knowledge

• Engineering Graduate + MBA with minimum 5 to 10 years’ experience in B2B digital marketing
• Experience with digital analytics, SEO/SEM, social media marketing, email marketing, content marketing, performance marketing, nurture campaigns, re-targeting, webinars, web optimization etc.
• Experience of working with CRM to understand marketing and sales funnel and design targeted digital campaigns
• Knowledge of Google Analytics, Adobe Analytics, Epi and Marketo, Sprinklr, design tools

Why should you apply

• We offer you an interesting and challenging position in an open and friendly environment where we help each other to develop and create value for our customers.
• Exciting place to build a global network with different nationalities to mingle and to learn.
• Your work will have a true impact on Alfa Laval’s future success, you will be learning new things every day.
• 140 years old Swedish multinational company with stable growth and expansion
• Sustainability and contributing back to the people and planet are motives behind everything we do
• Dynamic marketing team and a great mix of colleagues.
• Internal mobility

We always look for both experience and potential, so if you think you have what it takes to join us and are curious to find out more, apply

"We care about diversity, inclusion and equity in our recruitment processes. We also believe behavioral traits can provide important insights into a candidate's fit to a role. To help us achieve this we apply Pymetrics assessments, and upon application you will be invited to play the assessment games.