The Role
Manages digital marketing, social media, influencer, UGC, and shopper marketing programs for agency clients. Develops content strategies and creative campaigns, coordinates influencer initiatives, manages client approvals and program critical paths, researches retail marketing trends, and produces performance recaps and analytics reports. Acts as a client liaison and presents campaign results while coordinating content across social, digital, and in-store channels.
Summary Generated by Built In
The Digital Program Manager manages and executes digital marketing, social media, influencer, and shopper marketing programs for agency clients. This role develops content strategies, leads influencer and creator initiatives, researches emerging retail marketing trends, and identifies innovative ways to bring content to life . The position is responsible for content development, user-generated content (UGC) programs, campaign measurement, analytics reporting, and client-facing communication and presentations.
ResponsibilitiesEssential Functions of this Position
- Develops quality content & graphic campaigns & disseminates it through social and in-store channels for client programs.
- Acts as client liaison for various content approvals, responses, and new initiatives
- Creates monthly recaps of performance for client programs, As well as final program recaps of the same programs
- Monitors competitor activity for clients & agency to keep up with latest trends for content performance
- Management and ownership of program critical paths, weekly meeting agendas and contact reports
- Develops and manages influencer marketing programs for retail clients, including influencer identification, recruitment, contract coordination, content approvals, campaign execution, and performance measurement.
- Conducts ongoing research into retail marketing trends, shopper engagement tactics, content innovation, and creator-led experiences to identify opportunities that enhance activations and client programs.
- Develops user-generated content (UGC) strategies and manages content creation opportunities that deliver authentic brand storytelling across social, digital, and shopper marketing channels.
- Develops creative concepts that integrate influencers, creators, digital content, and shopper engagement, identifying opportunities to enhance demonstrations, roadshows, product launches, and experiential events through innovative content and creator partnerships.
- Other duties as assigned
- Bachelor’s degree in Marketing, Media, Communications, PR, or related fields preferred.
- Three years of relevant work experience
- Proven ability to adhere to brand-specific voice and transitions between multiple clients efficiently
- Proven technical understanding of popular and new social platforms, and the online services & tools needed to monitor, schedule, and measure social media performance
- Creative and design-minded individual with experience creating compelling, on-brand graphics and copy
- Extensive platform-specific analytics and reporting knowledge to deliver timely analytics to clients and agency.
- Ability to interact with clients and suppliers in a professional and prepared manner
- Willingness to take ownership of assigned tasks
- Ability to work autonomously and effectively under pressure in a fast-paced environment
- Strong organizational and interpersonal skills with the ability to handle multiple priorities
- Excellent interpersonal skills
- Ability to keep abreast of emerging digital marketing platforms (mobile, digital signage, innovative digital solutions, social media, apps, etc.)
Physical Requirements
- Sit for extended periods (typically 6+ hours per day).
- Use a computer, including keyboard and mouse, for prolonged periods.
- Lift and carry light items (e.g., files, office supplies, laptops, typically 20+ pounds).
- Reach, bend, or stoop occasionally to access files or office materials.
- Maintain focus and attention for long periods of desk-based work.
- Follow clear directions.
- Perform repetitive motions (e.g., typing, clicking) consistently throughout the day.
- Seeing
- Pushing/Pulling
#DiscoverYourPath
About Us Product Connections is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey.
As a full-service marketing agency, we specialize in digital and traditional retail events and demos, experiential marketing, sponsorship activation, and omnichannel shopper marketing. Our mission is to deliver brand solutions that connect products to the right target at the right time, effectively moving consumers down the conversion funnel.
With over 10,000 experts in the field and more than 150 corporate employees, we have a range of talents and experience that redefine what it means to be a marketing agency. We pride ourselves on fostering a supportive, collaborative, and inclusive culture where employees are encouraged to think big, grow their skills, and take their careers to the next level. Join Product Connections and discover a workplace where your ideas matter, your growth is supported, and your impact is felt—let’s build something great together.
Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact [email protected]. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request.
Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting.
The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov)
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#DiscoverYourPath
Skills Required
- Bachelor's degree in Marketing, Media, Communications, Public Relations, or a related field
- Three years of relevant work experience
- Technical understanding of social platforms and tools for monitoring, scheduling, and measuring performance
- Experience creating compelling, on-brand graphics and copy
- Extensive social media analytics and reporting knowledge
- Ability to manage multiple clients, priorities, and deadlines
- Strong organizational, interpersonal, and client communication skills
- Knowledge of emerging digital marketing platforms and solutions
Acosta Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Acosta Group and has not been reviewed or approved by Acosta Group.
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Wellbeing & Lifestyle Benefits — Feedback suggests flexible scheduling, hybrid work options, and access to wellness and assistance programs are available in many eligible roles. These lifestyle-oriented elements are often appreciated for supporting autonomy and day-to-day balance.
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Retirement Support — Feedback suggests retirement plans with employer contributions and 401(k) access are part of the package for eligible full-time staff. Company materials also reference related financial programs such as dependent-care FSA options.
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Healthcare Strength — Feedback suggests full-time corporate employees may access standard medical, dental, and vision coverage that some consider reasonably comprehensive for the setting. Perceptions of quality vary by agency, position, and location.
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The Company
What We Do
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.
