They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.
What You'll Do - You'll Make the Moment
This role serves as the product owner for Cracker Barrel owned digital properties including web, mobile web, native app (iOS and Android) and serves as the day-to-day business leader for the properties. The ideal candidate will possess strong knowledge of the consumer digital, ecommerce, and marketing space; a proven ability to cross-functionally build consensus to deliver great digital experiences; and a track record of breaking down complex requirements into a meaningful work stream to power an Agile digital team.
Essential Duties and Responsibilities
• Own relationships with the various business areas served by Cracker Barrel digital properties to gather current and future digital needs.
• Lead and work closely with PM and Digital Leaders to create and refine processes for efficient delivery of successful deployments and releases.
• Lead and work with the Digital and Operations teams to design journey maps and operational processes to provide comprehensive user experiences that can be technically and operationally executed.
• Collaborate with Digital leadership to translate requirements into a thoughtful, iterative series of epics to drive the digital roadmap.
• Develop detailed business requirements to capture the business and technical needs for finished, anticipated digital experiences.
• Oversee breakdown of epics into user stories by the BA team(s), to be used by the Agile team of internal employees, external contractors, and agency partners to accomplish iterative digital outcomes.
• Approve User Stories and Technical requirements documented by the technical teams.
• Prioritize roadmap, backlog and sprint cycle work across multiple Agile teams.
• Assist in the configuration of third-party digital solutions to meet the documented business requirements to support the efforts of the Digital team.
• User acceptance test digital features to ensure that they deliver the high-quality digital experience that our Guests and Employees deserve.
• Create professional team artifacts including charters, requirements, and support documentation.
Experience and Education
• Bachelor’s degree in a technology, marketing, or other relevant discipline.
• Five+ years of progressive Agile product owner experience working on consumer facing Digital properties ideally with integrated commerce capabilities.
• Restaurant and/or retail experience preferred.
Remote work my be considered for the ideal candidate.
Focus on You
We're all about making sure you're taken care of too. Here's what's in it for you:
Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities
Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program
Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development
Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together
Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program
More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!
A Little About Us
Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.
See for yourself. Apply now.
Cracker Barrel is an equal opportunity employer.
Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.
Skills Required
- Bachelor’s degree in technology, marketing, or a relevant discipline
- Five or more years of progressive Agile product owner experience
- Experience working on consumer-facing digital properties, ideally with integrated commerce capabilities
- Restaurant and/or retail experience
Cracker Barrel Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Cracker Barrel and has not been reviewed or approved by Cracker Barrel.
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Strong & Reliable Incentives — Tip-driven roles can see strong earning upside, with servers keeping tips, receiving them daily, and describing “uncapped” potential on high‑traffic shifts. Feedback suggests busy weekends and favorable sections can push take‑home well above base pay.
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Healthcare Strength — Full‑time staff are offered multiple medical plan options, dental (including adult orthodontia), vision, and mental‑health resources through the EAP, with some roles highlighting medical eligibility as early as day one. Wellness platforms and chronic‑condition support tied to enrollment add breadth to the coverage.
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Wellbeing & Lifestyle Benefits — Employees often point to meaningful everyday savings via a 35% restaurant/retail discount and about 50% off shift meals, plus access to perks like the Calm app, gym discounts, and backup family care. Earned‑wage access and pay‑card options provide helpful cash‑flow flexibility.
Cracker Barrel Insights
What We Do
Cracker Barrel is a vibrant business grounded in a clear belief - the goodness of country hospitality. And that's why we're always serving up more than a meal. We show you country-style appreciation, so you can appreciate the moment and know that you're all in good company.
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