We are Generac, a leading energy technology company committed to powering a smarter world.
Over the 60 plus years of Generac’s history, we’ve been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
The Digital Product Manager will be responsible for leading the digital experience strategy for a business unit and all corresponding products and solutions. This role will collaborate with key business partners across Digital Marketing, Product Marketing, Product Management, Technology, Sales, Operations, and Finance to identify growth opportunities and drive product innovation.
MAJOR RESPONSIBILITIES:
Own the technical foundation of the web platform, including CMS configuration, hosting environments, domains, and deployment structure.
Ensure platform setup follows best‑practice architectural standards for scalability, security, uptime, and performance.
Serve as the primary SME for how the website is structured in partnership with IT
Define and govern URL structures, redirects, canonical rules, and site hierarchies to ensure technical SEO integrity and long-term maintainability.
Partner with SEO, content, and engineering teams to ensure changes do not introduce crawl, indexation, or performance issues.
Oversee domain, subdomain, and environment strategies (prod, staging, test).
Ensure the web platform is correctly configured to support reliable analytics, event tracking, and data collection.
Partner with analytics and marketing technology teams to validate:
Data layer strategy
Platform readiness for experimentation and personalization
Page tagging and event schemas
Own the technical readiness of the site to support measurement, attribution, and optimization programs.
Own the technical implementation and governance of cookie consent and privacy tools.
Ensure consent structures properly control:
Marketing tags
Analytics scripts
Third‑party technologies
Partner with legal, security, and data privacy teams to ensure ongoing compliance with applicable regulations (e.g., GDPR, CCPA) from a technical execution standpoint.
Act as the connective layer between the web platform and critical business systems, such as:
CRM
Marketing automation
Product databases
E‑commerce or lead systems
Ensure integrations are stable, well-documented, and aligned with platform standards.
Anticipate upstream and downstream impacts of platform changes on business systems
Job Requirements:
Bachelor's degree in business, computer science, marketing, or related field; or equivalent experience
5+ years of experience in product management
Knowledge, Skills, and Abilities:
Strong understanding of:
CMS platforms and web architectures, Optimizely a plus
Hosting and deployment models
Client‑side vs server‑side tracking concepts
Familiarity with web standards including:
URL structures
Redirect logic
Tag management systems
Consent management platforms
This role:
Is less about feature backlogs and UI components
Is more about platform correctness, stability, and integrity
Owns the technical underpinnings that make experiences measurable, compliant, and connected to the business
Acts as a guardian of the web platform’s long-term health, not just roadmap delivery
Excellent analytical, problem-solving, negotiation, and decision-making skills.
Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
Physical Demands: While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”
Top Skills
What We Do
Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac
