Senior Product Manager - Digital

WHO WE ARE

We’re not in the wing business. We’re in the flavor business. It’s been our mission to Serve the World Flavor since we first opened in 1994, and we’re just getting started. 1997 saw the opening of our first brand partner operated Wingstop location, and by 2002 we had served the world one billion wings. It’s flavor that defines us and has made Wingstop one of the fastest growing brands in the restaurant industry.

Above all else – our success is largely due to our people and our core values, or what we call The Wingstop Way of being entrepreneurial, service-minded, fun, and authentic. We believe having a strong people foundation centered on these collective values creates a crave-worthy culture and talented team, as well as ensures our brand is poised for accelerated growth. We all win together.

WHAT WE'LL NEED

We are looking for an exceptional Senior Product Manager - Digital. This individual will be responsible for ongoing management, planning, analysis, reporting and documentation for a complex, multi-tier, enterprise digital and ecommerce solution stack. This individual will work with a talented team of internal and external resources in a highly collaborative, agile development environment.

The role ensures initiatives move from strategy to production with speed, quality, and measurable business outcomes. 

• Translate leadership’s strategy into actionable roadmaps and lead end-to-end lifecycle execution; from requirements to release readiness; ensuring flawless, on-time delivery across web, mobile, loyalty, and in-store platforms

• Influence and align executives, squads, and vendors to drive cross-functional collaboration and translate business needs into digital delivery.

• Establish and own KPIs for digital performance, leveraging analytics to measure adoption, quality, and business impact. Ensure platform stability and compliance to deliver reliable guest experiences.

• Play a key role in the evaluation of new platforms, tools, technologies, and vendors to identify opportunities for enhancing our digital capabilities.

• Continuously drive market-leading digital experiences on all platforms to solidify Wingstop's position as an industry leader.

• Gain a deep understanding of the business needs of department leaders and translate those needs into actionable plans for measuring success.

WHAT YOU'LL NEED

• Education Requirements
  • Bachelor’s Degree: Typically, in Business Administration, Marketing, Computer Science, or a related field.
  • Master’s Degree (Preferred): An MBA or a master’s degree in Product Management, Marketing, or a related field can be advantageous.
• Certifications
  • Product Management Certification
  • Certified Scrum Product Owner
  • UI/ UX Certification
• Tools
  • Proficiency with agile delivery tools and digital analytics platforms.
  • Experience running experiments (A/B tests, pilots, feature flags) and translating results into business decisions.
  • Fluency in leveraging data science, AI, or automation tools to enhance product performance, personalization, or operational efficiency
• People skills
  • Communication
  • Stakeholder Management 
  • Customer Service-Minded
• This role does not have direct reports — success is achieved by leading through influence, accountability, and cross-functional collaboration.

WHO YOU ARE

No job is too small. You recognize that the real work happens in the restaurants, and everything we do should support their success. You stay humble, roll up your sleeves, and always look for ways to help. You learn from others and contribute wherever you can.

You care deeply about doing great work and driving results. You’re curious, ask questions, and seek out opportunities to improve. You don’t just point out problems—you bring solutions, ideas, and perspectives that move the team forward.

You take full responsibility for your work and see things through to completion. You aren’t afraid to fail because you know that failure is a part of learning and growth. You take action, move fast, and keep pushing forward.

You lead with empathy, respect, and emotional intelligence. You collaborate effectively, fostering a culture of trust and constructive feedback. You understand the importance of teamwork and ensure that your actions build others up rather than break them down.

You push yourself and others to be better. You embrace healthy conflict, knowing that great ideas and strong teams emerge from honest, constructive conversations. You believe that leaders create leaders and are committed to fostering a culture of growth, challenge, and continuous improvement.

BENEFITS

Flavor Perks:

• Unlimited paid time off for exempt employees

• One paid volunteer day of your choice

• Competitive bonus structure for eligible roles

• Team member stock purchase plan

• Health savings or flexible spending account options

• 401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

• Comprehensive medical, dental, and vision benefits

• Basic life and AD&D insurance provided

• Pet insurance

• Education Assistance

• Wellness reimbursement program

• Paid maternity and paternity leave

Fun is the best Flavor:

• Lunch provided every Tuesday and Thursday in office

   

• Discount on Wingstop gift cards

• Onsite game room

Wingstop provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.