Role Summary
We’re looking for a Product Manager to own and evolve AADirect’s customer-facing digital experiences, including the website, chat tools, AI-enabled interactions, and future self-service capabilities. This role focuses on improving how customers interact with our brand across digital touchpoints, making journeys clearer, faster, and more intuitive.
The Product Manager will work cross-functionally with engineering, data, compliance, carrier relations, and call-center operations to deliver high-quality, reliable experiences that drive business performance.
Responsibilities
Product Strategy & Roadmap
- Own the roadmap for customer-facing technology, including web, chat, AI features, and emerging digital tools.
- Prioritize initiatives based on business goals, customer insights, and operational needs.
- Use data and user behavior to identify opportunities and guide product decisions.
Business Metrics & Performance
- Own key journey metrics (completion rate, conversion rate, data accuracy, engagement…).
- Partner with the Data team to analyze performance and identify improvements.
- Drive product changes that improve user experience and conversion.
Product Delivery
- Write user stories, acceptance criteria, and detailed requirements.
- Collaborate with Engineering and QA to ensure timely and high-quality releases.
- Maintain accurate documentation of flows, rules, and configurations.
Cross-Functional Collaboration
- Engineering: technical planning, feature delivery and technical trade-offs
- Data: insights, dashboards, and experimentation
- Compliance: disclosures and regulatory requirements
- Call Center Operations: alignment with sales workflows
- Carrier Relations: ensuring digital experiences meet partner expectations
Qualifications
Required
- 3+ years as a Product Manager, Product Owner, or Business Analyst
- Strong analytical and documentation skills
- Experience working with engineering teams on web products
- Ability to translate complex workflows into clear requirements
Nice-to-Have
- Insurance or fintech experience
- Knowledge of quoting flows or carrier integrations
- Experience with analytics tools and A/B testing
Top Skills
What We Do
Founded in 1998, AssuranceAmerica provides basic, low limits property and casualty insurance coverage to the private automobile segment through a network of over 4,000 highly professional independent agents.
