Digital Product Manager - PNC.com Digital Experience (MarTech)

Job Profile

Position Overview

The Digital Product Manager is responsible for the strategy, evolution, and continuous improvement of digital experiences across PNC.com.
This role serves as the product owner for assigned customer journeys and capabilities, partnering closely with business stakeholders, Technology, UX, Content, Marketing, Analytics, and Compliance to identify opportunities, prioritize investments, and deliver measurable customer and business outcomes.
The Digital Product Manager leads discovery, facilitates cross-functional collaboration, and ensures solutions are informed by customer insights, business objectives, and data.
Primary Responsibilities
Product Strategy & Roadmap
• Develop and maintain a product experience roadmap aligned to enterprise priorities.
• Balance customer needs, business objectives, technical feasibility, and regulatory requirements.
• Continuously identify opportunities to improve customer experience and business outcomes.
Discovery & Problem Solving
• Lead discovery conversations that identify the underlying customer and business problems before defining solutions.
• Facilitate cross-functional workshops with stakeholders, UX, Technology, Content, and Analytics.
• Evaluate multiple solution options and recommend the approach that delivers the greatest customer and business value.
Customer Experience Ownership
• Own assigned customer journeys across PNC.com.
• Advocate for the customer while balancing business and operational needs.
• Use customer feedback, analytics, usability testing, and market research to identify opportunities.
Data-Driven Decision Making
• Define success metrics for initiatives.
• Use analytics to prioritize work and measure outcomes.
• Monitor post-launch performance and recommend continuous improvements.
Cross-Functional Leadership
• Build trusted partnerships across Product, Marketing, Technology, Compliance, Legal, Content, Analytics, and Business teams.
• Influence without direct authority.
• Facilitate alignment among diverse stakeholder groups.
Product Operations and Delivery
• Distinguish operational maintenance work from strategic product improvements.
• Ensure operational work is delivered efficiently while protecting capacity for strategic initiatives.
• Project manage experience delivery through hand-offs, approvals and over see the build in a content management system.
• Continuously improve team processes, governance, and delivery practices.
Key Competencies
• Product Strategy
• Customer Journey Management
• Digital Experience Optimization
• Product Discovery
• Stakeholder Management
• Agile Product Management
• Digital Analytics
• Martech Platforms
• Data-Driven Decision Making
• Strategic Prioritization
• Change Leadership
• Continuous Improvement
Expected Behaviors
A successful Product Manager:
• Seeks to understand the business objective before recommending solutions.
• Uses customer insights and analytics to guide decisions.
• Challenges assumptions respectfully while maintaining trusted partnerships.
• Brings thoughtful recommendations—not simply status updates.
• Balances customer value, business value, and operational needs.
• Matches the level of discovery and collaboration to the complexity of the work.
• Measures success through outcomes rather than completed deliverables.
• Continuously improves products, processes, and team effectiveness.
Success Measures
Performance is evaluated on measurable outcomes, including:
• Improved customer satisfaction
• Increased digital engagement
• Improved task completion and conversion rates
• Reduction in customer friction
• Delivery of strategic roadmap initiatives
• Stakeholder trust and partnership
• Effective prioritization of work
• Data-informed recommendations
• Continuous optimization based on measurable results
• Balanced management of operational and strategic work
What Success Looks Like
The Digital Product Manager is viewed as a strategic partner.
They guide conversations toward customer problems, facilitate collaboration across teams, make evidence-based recommendations, and continuously improve the digital experience through measurable outcomes.
Desirable experience
• Digital product experience management
• Digital Marketing
• Marketing Technology
• Leveraging Content Management Systems to create customer and business value
• Familiarity with Adobe tech stack capabilities including AEM, AJO, CDP, Adobe Target and Workfront

PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.
PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.Job Description

• Supports and executes digital strategy across business segments to optimize digital experience, leveraging design thinking and other best practices.
• Completes analysis of digital experience trends, and third party requirements as necessary, in support of the development of new and existing digital experiences. Supports business case development.
• Makes effective recommendations for the development and design of new and existing digital experiences. Supports & manages the development, production, roll-out or promotion of digital experiences.
• Partners with key stakeholders including Product, Technology, MIS, Line of Business, Marketing and other internal service partners as well as external stakeholders to ensure all digital experiences meet their strategic goals. Participates in product-specific marketing initiatives. As part of the first line of defense, supports risk management, compliance, and audit needs.
• Supports business results of recently introduced or existing digital experiences, coordinates reporting, and effectively recommends modifications to improve results.

PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be:

• Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions.
• Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Qualifications

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Preferred SkillsAgile Web Development, Business Requirements Documentation (BRD), Data Visualization, Digital User Experience, Employee Engagement, IT Architecture, JavaScript, Wireframing

CompetenciesBusiness Acumen, Competitive Environment, Data Gathering and Reporting, Design Thinking, Effective Communications, Innovation, Knowledge Of Product Line, Marketing Strategy and Positioning, Product Development Life Cycle, Project Management, Solutions Development

Work ExperienceRoles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

EducationBachelors

CertificationsNo Required Certification(s)

LicensesNo Required License(s)

Language Assessments
No Required or Preferred Language Assessments

Pay Transparency

Base Salary: $55,000.00 – $125,925.00

Salaries may vary based on geographic location, market data and on individual skills, experience, and education. This role is incentive eligible with the payment based upon company, business and/or individual performance.

Application Window

Generally, this opening is expected to be posted for two business days from 04/09/2026, although it may be longer with business discretion.

Benefits

PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.

In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.

To learn more about these and other programs, including benefits for full time and part-time employees, visit pncthrive.com.

Disability Accommodations Statement

If an accommodation is required to participate in the application process, please contact us via email at [email protected]. Please include “accommodation request” in the subject line title and be sure to include your name, the job ID, and your preferred method of contact in the body of the email. Emails not related to accommodation requests will not receive responses.  Applicants may also call 877-968-7762 and say "Workday" for accommodation assistance. All information provided will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.

At PNC we foster an inclusive and accessible workplace.  We provide reasonable accommodations to employment applicants and qualified individuals with a disability who need an accommodation to perform the essential functions of their positions.

Equal Employment Opportunity (EEO)

PNC provides equal employment opportunity to qualified persons regardless of race, color, sex, religion, national origin, age, sexual orientation, gender identity, disability, veteran status, or other categories protected by law.

This position is subject to the requirements of Section 19 of the Federal Deposit Insurance Act (FDIA) and, for any registered role, the Secure and Fair Enforcement for Mortgage Licensing Act of 2008 (SAFE Act) and/or the Financial Industry Regulatory Authority (FINRA), which prohibit the hiring of individuals with certain criminal history.

California Residents

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