Digital Product Manager (MKT)

Purpose of Job

Responsible for the overall execution and delivery of both company and agent website enhancements, features and other digital properties as needed. Define, manage and deliver on product priorities, and be the key point of contact with business stakeholders. Oversee implementation of new products for the company and ensure products are both technically and commercially viable to meet the company needs. Provide technical leadership and work direction to the IT technicians.

Job Duties and Responsibilities (Essential Job Functions)

Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.

1. Manage website development and enhancement projects (45 - 50%)

• Work cross-functionally to define and write user requirements.
• Coordinate product efforts among external vendors and internal resources.
• Attend agile ceremonies to keep development focused and on track, sign off on completed work and hold team accountable to timelines and scope.
• Support product production and delivery, ensuring that priorities, schedules, budget and business goals and deadlines are met.
• Triage/manage and prioritize bug fixes and product backlog.
• Facilitate product roll out and communication strategies.
• Analyze website analytics and report on metrics to stakeholders.

1. Release coordination, testing and validation (20 - 25%)

• Coordinate with vendor to manage QA testing.
• Validate releases to verify delivery of the release components without unintended degradation in functionality, performance or UX/UI.
• Perform UAT to verify that the release achieves strategic and UX/UI goals.

1. Collaborate with primary stakeholders and conduct user research to define strategy, develop concepts and inform product roadmaps (10 - 15%)

• Collaborate with internal departments to develop new product initiatives.
• Conduct consumer usability testing.
• Collect and share user feedback with scrum team and steering committee.
• Conduct market research and competitive analysis.
• Facilitate ideas portal to analyze and advance enhancement requests from consumers, agents and stakeholders.

• Management of Reliance and REV, coordination of single sign-on (SSO) across intranet systems, and ongoing SEO strategy and performance across our website.

1. Perform any additional responsibilities as requested or assigned.

Performance Expectations

• Meet all performance and behavior expectations outlined in the company performance appraisal form or communicated by management.
• Perform responsibilities as directed achieving desired results within expected time frames and with a high degree of quality and professionalism.
• Establish and maintain positive and productive work relationships with all staff, customers and business partners.
• Demonstrate the behavioral and technical competencies necessary to effectively complete job responsibilities. Take personal initiative for technical and professional development.
• Follow the company HR Policy, the Code of Business Conduct and all subsidiary and department policies and procedures, including protecting confidential company information, attending work punctually and regularly, and following good safety practices in all activities.

Qualifications

Education:

• Bachelor’s degree in marketing, IT, computer science, business or related field; or equivalent knowledge and experience.

Experience:

• 5-7 years’ experience developing and defining digital solutions on a fast-paced website or technology team.
• 3+ years’ experience working as a product owner/manager or business analyst.
• Proven ability to translate customer requirements and feedback into effective online experiences, including story writing and managing sprints.
• Current or recent experience working within an Agile development methodology.
• Experience and understanding of the software development cycle, design research and web analytics.
• Experience with various CMSs.
• Real estate industry experience a plus.

Knowledge and skills:

• Solid understanding of customer-facing website user experiences.
• Understanding of website development components: information architecture, HTML, CSS Javascript, etc.
• Strong technical aptitude and fluency.
• Excellent project management skills.
• Desire to stay on top of emerging industry trends and new technologies.
• Confident presentation and thought-leadership skills.
• Proven ability to prioritize and identify critical paths to meet deadlines, given many stakeholder inputs and variables.
• Proven ability to influence cross-functional teams.

We offer a full suite of benefits including Medical, Health Savings Account, Dental, Vision, Life Insurance, Paid Vacation (PTO), 401(k) with employer match, Flexible Spending Account, and Employee Assistance Program (EAP)

Equal Opportunity Employer

Equal Opportunity Employer
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