You will join this newly formed team, led by our Head of Product & Experience, working closely with UX Designers, the Webshop organization, and Product Owners in Business Technology, who own delivery and sprint execution.
Your Role
As Product Manager – App Experience, you own the vision, roadmap, and performance of the Hunkemöller app across the full customer journey. Your mission is to make the app the preferred shopping and loyalty channel for our customers by delivering seamless, engaging, and high-performing mobile experiences that drive revenue, retention, and loyalty. You are responsible for app-specific customer journeys, engagement, usability, and mobile commerce performance. A key part of your role will be shaping and launching Hunkemöller’s next-generation app platform. You lead product discovery, prioritization, and optimization. Product Owners in Business Technology manage delivery execution, while you remain closely involved to ensure customer impact and product quality.
What You’ll Do
Own the app product vision, roadmap, and priorities
Define and deliver mobile-first experiences that drive commercial growth and customer loyalty
Improve app onboarding, navigation, usability, performance, and conversion
Drive app engagement and retention through loyalty, push, and personalized mobile experiences
Help shape the future app platform, customer experience, and feature strategy
Lead discovery through customer research, validation, journey analysis, and testing
Drive optimization through experimentation, CRO, analytics, and A/B testing
Partner closely with UX, CRM, E-commerce, Marketing, Engineering, and Product Owners
Ensure alignment between app journeys and the wider digital customer experience
Act as a product-led change agent within E-commerce
Success Metrics
App Revenue (% of digital revenue)
App Conversion Rate
App Retention & Purchase Frequency
MAU / DAU
Push Notification Engagement
App Store Rating / NPS
Experimentation impact and measurable business outcomes
What You Bring
7+ years of Product Management experience in e-commerce, apps, or consumer technology
Proven experience optimizing mobile app experiences and driving commercial impact
Experience building or redesigning app platforms is a strong plus
Strong expertise in product discovery, experimentation, CRO, and analytics
Experience with app engagement and retention strategies
Strong stakeholder management and communication skills
Experience working cross-functionally with UX, Engineering, CRM, and Product Owners
Experience with tools such as ContentSquare and Kameleoon is a plus
A customer-first mindset combined with strong commercial focus
What we offer
25 days of annual leave, with the option to buy or sell up to 4 additional days
Hybrid work model, combining office and remote working
Possibility to work from abroad for up to 2 weeks per year
An international work environment, working with teams across different countries
Travel allowance to support commuting costs
Access to the Hunkemöller Academy for professional development
25% employee discount on all Hunkemöller products
Please note: We take care of our recruitment directly at Hunkemöller. For this reason, we kindly ask agencies not to reach out, and applications sent by email cannot be considered. If you’re interested in this role, we’d love to receive your application via our official career channels.
At Hunkemöller, we are building a digital experience where every woman can discover her perfect fit, choose with confidence, and return because she feels understood. As we evolve into a more customer- and product-led organization, we are building a new Product & Experience team within E-commerce to shape the future of our digital platform.Skills Required
- 7+ years of Product Management experience in e-commerce, apps, or consumer technology
- Proven experience optimizing mobile app experiences and driving commercial impact
- Strong expertise in product discovery, experimentation, CRO, and analytics
- Strong stakeholder management and communication skills
- Experience with app engagement and retention strategies
- Experience working cross-functionally with UX, Engineering, CRM, and Product Owners
- Experience building or redesigning app platforms
- Experience with tools such as ContentSquare and Kameleoon
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
