WHAT YOU’LL DO
As a Digital Product Designer in the Design System team, you’ll play a key role in evolving and scaling H&M’s customer-facing design system across app and web. You will help create a cohesive visual language that strengthens H&M brand expression while enabling product teams to deliver high-quality experiences efficiently and consistently.
This is a role for someone with exceptional UI craft and strong systems thinking. You understand that great design systems are more than components and documentation — they are the foundation that brings coherence, quality and brand differentiation across every digital touchpoint.
You’ll work at the intersection of brand, design and technology, translating design principles and brand identity into scalable foundations, tokens, components and guidelines that work seamlessly across iOS, Android and web. You have a sharp eye for visual detail, understand what elevates a digital experience and can balance aesthetic excellence with platform-specific best practices.
You will:
- Drive the evolution of H&M’s design system foundations, visual language and component library across app and web.
- Translate brand identity into scalable design foundations, guidelines and reusable patterns.
- Create alignment and visual coherence across iOS, Android and web while respecting platform-specific conventions.
- Define and refine design tokens, typography systems, spacing systems, colour systems and interaction principles.
- Partner closely with designers, engineers and product teams to ensure consistent implementation and adoption.
- Provide guidance and direction on visual quality, UI patterns and brand alignment across product teams.
- Champion accessibility best practices and ensure inclusive design is embedded into system foundations.
- Facilitate design reviews, workshops and discussions that drive alignment across a large product organisation.
- Stay up to date with emerging design, fashion, digital and consumer experience trends and identify opportunities to evolve the design system.
- Contribute to design system governance, documentation and community engagement across the organisation.
The role is based in Stockholm, with an expectation of being onsite at least 4 days per week.
WHO YOU’LL WORK WITH
You will join the Digital Product Design organisation at H&M and become part of the Fabric Design System Product team.
You’ll work closely with experience designers, design leads, engineers and product teams across app and web. You will collaborate with colleagues in Design, Product, Engineering and Brand to ensure H&M delivers a consistent, high-quality customer experience across all digital touchpoints.
You will also act as a trusted expert and partner to the wider design community, helping teams make informed decisions about visual design, interaction patterns and brand expression.
WHO YOU ARE
We are looking for people with:
- Extensive experience designing and evolving design systems for large-scale digital products.
- Exceptional UI and visual design skills with a strong portfolio demonstrating attention to detail and design craft.
- Deep understanding of cross-platform design across iOS, Android and web and their native patterns.
- Strong experience translating brand principles and visual identities into scalable digital systems.
- Expertise in typography, colour, spacing, layout and visual hierarchy.
- Experience defining and implementing design tokens and system foundations.
- Strong understanding of accessibility and inclusive design practices, including WCAG guidelines.
- Experience collaborating closely with engineers and understanding the realities of implementation.
- Experience influencing and aligning multiple stakeholders across a matrix organisation.
- Proven experience working with Figma and modern design system tooling.
Extra consideration will be given to candidates who have:
- Experience working with premium consumer brands or fashion brands in e-commerce.
- Experience building and scaling design systems across both mobile and web platforms.
- Experience defining design principles, governance models or contribution frameworks.
- Experience working within large international product organisations.
And people who are:
- Passionate about visual quality and design excellence.
- Naturally curious about trends in fashion, digital design and consumer behaviour.
- Skilled at identifying the small details that elevate an experience from good to exceptional.
- Comfortable balancing creativity, brand expression and system scalability.
- Collaborative, generous and motivated by raising the quality of work around them.
- Confident providing design direction while building trust and alignment across teams.
- Energised by creating clarity and consistency in complex environments.
- Driven by customer value, craftsmanship and continuous improvement.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are thousands of passionate and talented colleagues united by a shared culture and strong values. Together, we aim to use our scale and knowledge to push the industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer:
- Global career and development opportunities
- A value‑driven culture where you are encouraged to be yourself
- Staff discount cards and benefits
- Wellness and wellbeing benefits
- Parental support
- Opportunities to experiment, grow, and create tangible impact in a large‑scale tech organization
Here, you are encouraged to be yourself, experiment, and grow — and as you flourish, so do we.
JOIN US
Our uniqueness comes from our inclusive and collaborative culture, our strong values, and the growth opportunities we create. But most of all, it’s our people who make us who we are.
Take the next step in your career — the journey starts here.
Please attach your CV in English together with your portfolio — no cover letter is needed.
We are committed to a fair, equitable recruitment process based on competency, so we kindly ask you not to attach a cover letter.
Skills Required
- Extensive experience designing and evolving design systems for large-scale digital products.
- Exceptional UI and visual design skills with a strong portfolio demonstrating attention to detail.
- Deep understanding of cross-platform design across iOS, Android and web and their native patterns.
- Experience translating brand principles and visual identities into scalable digital systems.
- Expertise in typography, colour, spacing, layout and visual hierarchy.
- Experience defining and implementing design tokens and system foundations.
- Strong understanding of accessibility and inclusive design practices, including WCAG guidelines.
- Experience collaborating closely with engineers and understanding implementation realities.
- Experience influencing and aligning multiple stakeholders across a matrix organisation.
- Proven experience working with Figma and modern design system tooling.
- Experience with premium consumer or fashion e-commerce brands.
- Experience building and scaling design systems across both mobile and web platforms.
- Experience defining design principles, governance models or contribution frameworks.
- Experience working within large international product organisations.
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
