Digital Producer and Social Media Coordinator

Posted 4 Days Ago
Be an Early Applicant
Rochester, MN, USA
In-Office
Entry level
Digital Media • News + Entertainment
The Role
Produce and publish news content for digital platforms: write and edit copy, create and post images and video, manage CMS updates, coordinate with reporters and producers, maintain social channels, assist with live coverage and newsroom assignments, and support site layout and editorial standards under tight deadlines.
Summary Generated by Built In
Job Summary & Responsibilities
  • Write clear, accurate, and engaging stories for the station’s website and digital platforms using broadcast scripts, Associated Press wire stories, outside sources, and raw news facts.
  • Produce and distribute original content across digital platforms in alignment with established editorial and brand standards.
  • Communicate regularly with coworkers to ensure stories are accurate, complete, and appropriately presented.
  • Create images and use video to accompany stories using online tools; edit video clips and post content to the website, ensuring visuals are relevant, appropriate, and impactful.
  • Work with Reporters, Anchors, Photographers, and Producers to generate interactive elements and additional digital content for news stories.
  • Identify and post engaging digital and social media content that supports newsroom goals and community outreach efforts.
  • Assist with digital coverage for major news events such as station‑sponsored events, elections, and sporting events, including stories, live‑streaming opportunities, social media posts, and photo and video content.
  • Assist the assignment desk by helping assign reporter stories, making calls on potential stories, managing news content, and monitoring developing and breaking news.
  • Help with website layout and design as needed.
  • Maintain awareness of local, national, and world events and demonstrate a passion for news.
  • Stay informed of changes and trends in digital content, social media, and content presentation.
  • Report to work on time and work established schedules; hours may include early mornings, days, evenings, weekends, and holidays. May assist in other roles as needed.
  • Attend and participate in meetings as required.
  • Perform other duties as assigned.
Preferred Qualifications
  • Bachelor’s degree in journalism, communications, or related field, or equivalent experience in news writing (newspaper or web writing preferred).
  • Strong writing, spelling, and grammar skills with sound news judgment.
  • Experience using digital publishing content management systems.
  • Working knowledge of photo editing, video editing, and basic HTML.
  • Experience using major social media platforms such as Facebook, X (Twitter), and YouTube.
  • Ability to work efficiently under tight deadlines and manage multiple tasks.
  • Strong communication skills and the ability to work effectively with a team.

Skills Required

  • Bachelor's degree in journalism, communications, or related field, or equivalent experience in news writing
  • Strong writing, spelling, and grammar skills with sound news judgment
  • Experience using digital publishing content management systems
  • Working knowledge of photo editing, video editing, and basic HTML
  • Experience using major social media platforms such as Facebook, X (Twitter), and YouTube
  • Ability to work efficiently under tight deadlines and manage multiple tasks
  • Strong communication skills and ability to work effectively with a team

Hubbard Broadcasting, Inc. Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Hubbard Broadcasting, Inc. and has not been reviewed or approved by Hubbard Broadcasting, Inc..

  • Healthcare Strength Medical, dental, and vision coverage are offered to eligible employees and dependents, alongside FSAs/HSAs, telehealth, and an Employee Assistance Program. Company-paid life and disability with optional supplemental coverage further reinforce the health and protection package.
  • Retirement Support A 401(k) plan is available with employees able to begin saving on day one and a company match provided after a waiting period. Full vesting from the start strengthens long-term financial support.
  • Leave & Time Off Breadth Nine paid holidays, accruing vacation that increases with tenure, and family leave are included to support time away needs. These elements collectively offer a structured time-off framework across life events.

Hubbard Broadcasting, Inc. Insights

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The Company
HQ: Minneapolis, MN
810 Employees
Year Founded: 1923

What We Do

Hubbard Broadcasting, Inc. is a St. Paul, Minnesota family-owned and -operated broadcasting company with 10 television stations located in Minnesota, New York and New Mexico; 50 radio stations located in Minnesota, Illinois, Missouri, Ohio, Arizona, Washington, Florida, and Washington DC; F & F Productions, one of the premier high-definition remote production companies in the U.S.; CONUS Archives, a video content provider; 2060 Digital, a full service digital company, and REELZ, a national cable and satellite entertainment channel.

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