Dentsu Creative

Digital Planner

Posted 5 Days Ago

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Hiring Remotely in Cundinamarca, COL

Remote

Entry level

AdTech • Marketing Tech • Software

The Role

Partners with senior strategists and communications leads to develop culturally informed client strategies. Analyzes quantitative, qualitative, syndicated, proprietary, and client research to generate consumer and category insights. Briefs internal teams and media partners, leads brainstorms, identifies emerging digital media opportunities, supports go-to-market ideas, contributes to thought leadership, and mentors junior strategists through strategy execution.

Summary Generated by Built In

The purpose of this role is to partner with a senior strategist and the communications planning lead to deliver an understanding of the cultural narrative, ensures deliverables are grounded in a strategic set-up and partners with media activation teams on go-to market ideas.

Job Description:

Key responsibilities:
Collaborates with internal team to deliver day to day strategic work for client(s), stewarding strategies through to execution in collaboration with internal team
Delivers a point of view around a client's business/category, culture and consumer by compiling, analysing and interpreting information from various research sources (proprietary, syndicated, client provided), and apply to day to day briefs
Repurposes agency thought leadership for clients. Contributes to agency or client thought leadership
Briefs internal working teams and external media publishers/partners for ideation, lead and steer brainstorms
Keeps a pulse on leading and emerging media channels/partners (with a skew towards digital) and how to apply them to media/consumer brief responses
Mentors junior strategists
Develops strong audience empathy through understanding quantitative and qualitative data inputs

Location:

Cudinamarca

Brand:

Carat

Time Type:

Full time

Contract Type:

Permanent

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The Company

HQ: London

6,507 Employees

What We Do

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.