Location: Hybrid with London base location
Salary: £50,849 to £60,384 per annum
Hours: 36 hours per week – flexible options considered
Contract Type: Permanent
This is a great opportunity to join our team - Employer of the Year Housing Heroes awards 2025
Bring Clarion’s digital experience to life by shaping accessible, engaging and user‑centred content across our Latimer websites.
Are you a digital content specialist who loves using data, insight and creative thinking to improve online user journeys? Do you enjoy managing web platforms, optimising content for performance, and ensuring digital experiences truly work for residents and customers?
About the role
As one of two Digital Performance & Web Content Managers, you’ll lead the day‑to‑day management of our Latimer websites. You’ll make sure our housing schemes, digital services and information are accurate, accessible and aligned with Clarion’s strategic priorities whilst supporting the Group and Housing Association websites as needed.
You’ll combine editorial expertise, robust writing skills, technical knowledge and performance insight to create trusted, effective digital communications for prospective buyers, homeowners, stakeholders and wider audiences.
Working closely with sales and marketing teams and our Lead Digital Performance & Web Manager, you’ll create, plan, shape and publish high‑quality content that improves visibility, engagement and conversion. You will play a critical role in supporting Latimer’s commercial objectives by ensuring our national property sales websites effectively drive enquiries, reservations, contain accurate plot information and lead‑to‑sale conversion across multiple developments.
What you’ll be doing
- Creating, managing and optimising digital content across our Latimer websites, ensuring all outputs meet accessibility, UX, usability and brand standards. This includes overseeing content and functionality for high‑volume, commercially focused property‑sales webpages, microsites and plot‑listing environments.
- Creating, editing and publishing high‑quality content in line with Clarion’s style guidelines.
- Overseeing website functionality, usability and accessibility to maintain continuity and meet development standards.
- Supporting campaign delivery by publishing and optimising digital assets to maximise performance.
- You will work closely with Sales and Marketing teams to ensure digital journeys support scheme launches, seasonal campaigns, plot availability updates, incentive messaging and lead‑generation activity
What you’ll bring
- Proven track record in creating and managing digital content and web platforms within complex organisations. Ideally this includes experience managing national property sales websites or new‑homes digital platforms, with measurable impact on enquiries, conversion and commercial performance.
- Experience with sales‑funnel data, lead‑management workflows and integration with property‑sales CRM systems is highly desirable.
- A strong understanding of the buyer journey for shared ownership and private sale homes, and the ability to optimise digital touchpoints to maximise conversion and commercial outcomes.
- Strong CMS experience and expertise in digital writing for SEO, UX and web optimisation.
- Experience using CRM systems and leveraging data, insight and automation.
- Strong editorial judgement, ability to manage stakeholders and content across multiple platforms and audiences.
If this sounds like an opportunity for you then please review the full role profile Digital Performance & Web Content Manager (Latimer) and Behaviours & Mandatory Accountabilities OD level 4 before applying.
Salaries are just the starting point. Here at Clarion we’re dedicated to rewarding hard work and commitment, and providing benefits that support you and your lifestyle - dive in and find out more here
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Closing Date: Tuesday 16th June 2026 at midnight.
This is a hybrid role with a base location at our offices in Camden, London. Candidates will be expected to work from the office 3 days per week. Occasional travel may be required.
This vacancy may close without notice.
At Clarion Housing Group, we support the responsible use of AI. Here is your guide to using AI during your recruitment process.
You must be eligible to work in the UK to apply for this vacancy; Clarion are not able to offer visa sponsorship. You are required to reside in England or Wales for the duration of your employment.
Skills Required
- Proven track record creating and managing digital content and web platforms within complex organisations
- Experience managing national property sales websites or new-homes digital platforms
- Experience with sales-funnel data, lead-management workflows and integration with property-sales CRM systems
- Strong understanding of the buyer journey for shared ownership and private sale homes and ability to optimise digital touchpoints
- Strong CMS experience and expertise in digital writing for SEO, UX and web optimisation
- Experience using CRM systems and leveraging data, insight and automation
- Strong editorial judgement and ability to manage stakeholders and content across multiple platforms and audiences
- Eligible to work in the UK (Clarion cannot offer visa sponsorship)
- Must reside in England or Wales for duration of employment
- Hybrid working with base in Camden, London; expected to work from office 3 days per week
What We Do
We are Clarion - the country’s largest housing association, We provide a home to 350,000 people nationwide. We build more than 2,000 new homes a year and through Clarion Futures (our charitable foundation) we provide opportunities for our residents to thrive – supporting people into work, improving neighbourhoods and focusing on sustainability. We exist because there is a housing crisis in our country. There simply aren’t enough affordable and suitable places for people to live. You might have experienced this yourself, or have friends and family who have. We believe having a home to call your own is fundamental to being able to access the right opportunities in life. That is why our mission is to provide homes for those who need them most, We’re all driven by this shared purpose at Clarion. We want to ensure that everyone has the opportunity to build a better future and we’re relentless in pursuing it
